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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Brand guidelines expand on the decisions you have made with the design of your logo. Your logo is the most essential component of your brand. 2) Personality.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines.

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

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Preparing for Facebook Audience Targeting Changes

Media Cause

The social media platform announced last month that it will be taking additional steps to align with evolving privacy regulations. Focus on Owned Audiences. There has been a lot of recent focus on first-party audiences as we prepare for the end of cookies. The good news is that targeting owned audiences won’t be impacted.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Integrate Strategy Effective strategy begins with an integrated plan. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.”

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What is Sponsored Content and How To Make It (The Right Way)

Association TV

Never fear, you can contact your doctor to discover new effective and convenient migraine treatment options. Yes, we were just as surprised as you that BOTOX ® is, in fact, a treatment option for migraines – further research indicates it’s pretty effective too (Allergan did not pay us to say that, by the way).

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