Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization.

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Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Why Do Donor Personas Matter?

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Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. Related Resources: Social Media best Practices for Nonprofits.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Neon CRM

DECEMBER 14, 2023

Lastly, factor in your donor retention rate so you can anticipate the number of new donors you’ll need to acquire in order to meet or exceed this year’s revenue total. Growth Rate: The expected percentage increase in revenue. Retention Rate: The percentage of donors who gave last year and this year.

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Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. Different platforms have unique audiences and trends for you to use to your advantage. Use these 10 tips to kickstart your GivingTuesday prep!

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Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

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Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. As you consider ways to improve your patient acquisition strategy, think about how these changes can also provide retention benefits.

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Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Social media audiences continued to grow in 2017.

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DNL OmniMedia

MAY 13, 2021

In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . When writing your direct mail or digital appeals, make sure to have a clear and compelling mission statement.

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M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

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Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Also of exceptional value is the Neon Web Studio.

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Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. On average, direct mail has an open rate of 57.5% Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%.

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Media Cause

JANUARY 17, 2024

By leveraging e-commerce, nonprofits can sell products, accept donations online, and engage with their audience in new ways. In addition to the standard e-commerce features, Shopify has a dedicated nonprofit program that offers discounted rates and specialized tools.

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The Modern Nonprofit

SEPTEMBER 5, 2023

It’s easy, widely accessible, and taps into an immense audience. A Personalized Approach : Your own system permits you to develop and maintain your unique branding and voice, building genuine connections with your audience. Industry-low Processing Cost Flipcause’s Guaranteed Effective Rate helps you retain more of your donations.

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Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention.

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Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. In addition, nonprofits’ mobile audience for text campaigns jumped 26%. This isn’t a huge surprise given that most people live very digital lives.

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Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign.

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Neon CRM

JUNE 23, 2023

Capitalize on those feelings of goodwill by making sure you have a donor retention plan for GivingTuesday donors. A good retention strategy can keep those generous donors engaged with your organization year-round. Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community.

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AccelEvents

JULY 26, 2021

There are many reasons why attendees want to be a part of your digital event. Having poor quality content can be extremely detrimental to your online event as this might affect sponsors’ lead retention and capture rates. Here are steps that you should take to leverage your content to improve your digital event. .

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Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

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Pamela Grow

JUNE 28, 2023

of their total audience. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive.

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Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

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Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. This boosts engagement and response rates and helps create authentic relationships. Your nonprofit CRM is much more than a storage space for addresses and phone numbers.

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DipJar

JUNE 20, 2023

Here are some examples of strengths your nonprofit might possess: Your online fundraising software is optimized and you’re continuously testing new ask strategies, so your digital campaigns thrive. Your organization’s volunteer opportunities are engaging and rewarding, leading to strong volunteer retention.

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Bloomerang

AUGUST 28, 2023

This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

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sgEngage

FEBRUARY 17, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Email marketing. It’s worth spending some time here, because segmented campaigns get 14% more opens.

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Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Enter the nonprofit marketing funnel: a useful model for visualizing your audience’s various levels of involvement and where they are on their journey. Middle-of-funnel activities – For building connection.

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Neon CRM

NOVEMBER 14, 2023

Define Your Target Audience What kind of members do you want to bring in? This will help you determine who your target audience is. Defining your audience is critical—this step helps you make the most of your membership drive marketing budget, and tailor your strategy and messages to resonate with the right people.

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sgEngage

FEBRUARY 18, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Email marketing. It’s worth spending some time here, because segmented campaigns get 14% more opens.

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Get Fully Funded

JUNE 14, 2023

Platforms such as Instagram provide convenient messaging channels for nonprofits seeking to engage with a younger audience. According to eCardWidget’s donor recognition strategies , this makes donors feel valued, keeps your nonprofit top-of-mind, and increases donor retention rates. Social media. Implement donor segmentation.

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NonProfit Hub

DECEMBER 27, 2019

In this digital age, most people don’t have the time or energy to look out for a nonprofit to make a donation. The donor retention rates would go up too because donors would find it easy to give again and again. . Mobile Giving. You want to make it as easy as possible to give. The simpler it is, the more donations you get.

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sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. You don’t have to be in a rut, relying on data only to identify email blast audiences or simply for major donor prospecting work. It can be even more challenging when you’ve hit a wall in your acquisition efforts.

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DNL OmniMedia

JUNE 28, 2023

When used strategically, tools can be used to enable you to keep your digital strategy both donor-centric and data-driven. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. This data can reveal which types of content your audience prefers to engage with.

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Qgiv

JANUARY 8, 2024

These partnerships with businesses corporations can help both you and your for-profit partners widen your audiences while providing extra financial support for your mission. Some giving options your nonprofit can consider are: Recurring giving Digital wallets Mobile donations Matching gifts Giving apps Crowdfunding platforms And more!

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