Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. Combine your direct mail campaign with a product fundraiser.

Mail 108

Mail Retention Practice Donor 108

sgEngage

MARCH 22, 2022

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . Personalize all appeals .

Retention 96

Retention Communication Donor Strategy 96

Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

Retention 52

Retention Donor Rate Mail 52

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. The click-through rate for mobile fundraising messages was 6.3 This week’s sixth and final topic: mobile messaging. Fundraising.

Mobile 130

Mobile Digital Fundraising Advocacy 130

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. She developed digital learning programs that can be repeated, monetized, and are guaranteed to engage. Use revenue, retention, renewal, learning, event, and behavioral data to unlock hidden information. Sponsored by WorkerBee.TV

Sponsor 275

Sponsor Associations Law Hype 275

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization.

Trend 314

Trend Fundraising Digital Celebrate 314

Nonprofit Tech for Good

JULY 30, 2023

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

Storytelling 241

Storytelling Action Roles Hunger 241

Association Analytics

SEPTEMBER 13, 2023

Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. This guide is meant to help you prepare for each season in your fundraising year.

Strategy 278

Strategy Fundraising Social Media Nonprofit 278

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 118

Digital Strategy Nonprofit Phase 118

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

.orgSource

FEBRUARY 27, 2023

Be Aggressive About Learning If proactive skill-building isn’t part of your culture, it is time to consider a more aggressive approach to learning, development, and employee retention. Digital markets don’t allow room to languish. Retention rates are 34% higher among organizations that offer employee development opportunities.

Team 221

Team Time Skills Professional 221

Neon CRM

DECEMBER 14, 2023

Lastly, factor in your donor retention rate so you can anticipate the number of new donors you’ll need to acquire in order to meet or exceed this year’s revenue total. Growth Rate: The expected percentage increase in revenue. Retention Rate: The percentage of donors who gave last year and this year.

Analysis 52

Analysis Project Donor Retention 52

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

email 69

email Storytelling Newsletter Nonprofit 69

M+R

APRIL 27, 2023

The full 2023 Benchmarks Study offers a sumptuous spread including digital ads, social media, email, mobile messaging, web traffic, and more. We also compare retention rates and annual value for one-time and monthly donors. The interdependence of email and digital ads programs has never been more clear.

Benchmark 100

Benchmark Studies Social Media Chart 100

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

Benchmark 81

Benchmark Digital Report Learning 81

.orgSource

MARCH 18, 2024

But what we see emerging now because of the digital world that we live in is that public engagement is more accessible than ever. Maybe your retention rate isn’t as high as you’d like, or your topline revenue isn’t where you want it to be. Eventually, the profession took center stage, and the patient fell back.

Associations 221

Associations Jordan Industry Podcast 221

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Nimble AMS

APRIL 6, 2022

During COVID-19 and in the wake of early teacher retirements, Matt Walker, Director of IT, explained that MSTA’s retention rate was declining. Thankfully, with the help of auto-renewing memberships, the retention rate is back on the rise. Customer success story: Increasing member retention with IACP.

Associations 125

Associations Retention Analytics Missouri 125

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

Track 52

Track Digital Marketing Analytics 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

Forj

AUGUST 12, 2021

Did you know that 47% of HR professionals have said that retention is the top talent management challenge they face, closely followed by recruitment at 36%? In the broadest sense, employee retention depends on a combination of factors, including work-life balance, benefits, compensation, development and learning opportunities , and more.

Retention 36

Retention Tips Training Train 36

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

Mail 52

Mail Relationship Digital Donor 52

Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. Despite this, GivingTuesday’s Look Back report shows that GivingTuesday provides a donor acquisition growth rate that is 4.4x

Template 98

Template Retention Stream Social Media 98

DNL OmniMedia

MAY 13, 2021

In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . When writing your direct mail or digital appeals, make sure to have a clear and compelling mission statement.

Mail 52

Mail Integration Digital Strategy 52

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. As you consider ways to improve your patient acquisition strategy, think about how these changes can also provide retention benefits.

Goal 52

Goal Tips Review Map 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Also of exceptional value is the Neon Web Studio.

Relationship 231

Relationship Software Management Pledge 231

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. This is part five in a six-part series.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 19, 2006

Learning Retention Rates Originally uploaded by Eric Rice. It came from Richard Van Eck's presentation "An Instructional Designer Looks at Digital Game-Based Learning." Reminds of something I read today about learning design and games.

Retention 50

Retention Rate Learning Instructional Design 50

M+R

APRIL 16, 2024

And, finally, update your GA4 Explorations data retention settings from the default (2 months) to 14 months so this critical data isn’t being lost. Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait. Ok, back with us?

Benchmark 40

Benchmark Analytics Google Comparison 40

Nimble AMS

JULY 7, 2022

Perhaps you’ve lost staff because of broken digital processes and slow technology. You might even notice your member retention numbers are slipping, as individuals choose other associations with better technology to provide a superior member experience. . Survey current members to ask how they would rate your association’s benefits.

Associations 110

Associations Technology Software Survey 110

Cloud 4 Good

MAY 17, 2022

By insourcing program management, development, and building infrastructure to provide world-class service and support to online students, LSU Online has experienced incredible double-digit year-over-year growth since 2018. Using Automation to Increase Enrollment and Admission Rates. Salesforce is at the center of what we’re doing.” .

Louisiana 59

Louisiana University Education Student 59

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention.

Action 74

Action Report Practice Fundraising 74

Bloomerang

OCTOBER 30, 2023

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. There’s nothing better than that.”

Feeds 83

Feeds San Antonio Donor America 83

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. This isn’t a huge surprise given that most people live very digital lives. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Classy

JULY 7, 2021

Nonprofits are embracing modern payment methods like digital wallets and Automated Clearing House (ACH) transactions. Here’s what you’ll take away: ROI proof points for digital wallets and ACH in the donation process. Nonprofits can use both digital wallets and ACH on their donation pages to accept one-time and recurring donations. .

Process 78

Process Donation Giving Digital 78