sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 76

Audio Podcast Content Phase 76

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. Now, get more granular and identify a secondary conversion.

Analytics 52

Analytics Google Fundraising Track 52

Nonprofits Source

APRIL 15, 2024

However, if no one knows that your event is taking place, you won’t be able to achieve a high turnout or meet your fundraising goals. By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Peer-to-peer engagement.

Marketing 52

Marketing Fundraising Tips Registration 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 94

Online Fundraising Benchmark Adwords 94

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?

WordPress 52

WordPress Content Strategy Create 52

Bloomerang

AUGUST 22, 2023

Having a clear online fundraising strategy, and the tools to bring it to life, is more important than ever, especially as younger generations gain more giving power. But where should you start when it comes to finding the right fundraising website for your nonprofit?

Websites 77

Websites Paypal Fundraising Nonprofit 77

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. Still, it’s a concerning trend.

Trend 52

Trend Podcast Retention Nonprofit 52

Bloomerang

AUGUST 30, 2023

These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.

Software 89

Software Guide Fundraising Platform 89

Classy

JULY 14, 2021

The best way to learn about virtual fundraising events is to hear from those who’ve experienced them. Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event. 13 Virtual Fundraising Event Takeaways from Four Marketing Professionals.

Virtual 105

Virtual Professional Marketing Fundraising 105

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts.

Social Media 52

Social Media Media Guide Social 52

The NonProfit Times

MAY 23, 2024

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago.

Test 52

Test email Spam United States 52

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Focus on Target Audiences. Are we fostering meaningful conversations with target audiences?

Metrics 75

Metrics Brain Social Media Social Network 75

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

Trend 98

Trend Campaign Fundraising Mobile 98

sgEngage

MARCH 19, 2024

In a culture that supports innovation, everyone feels encouraged and confident to brainstorm, introduce new ideas, ask questions, and start conversations in order to identify opportunities for enhanced impact. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 81

Culture Create eBook Attitude 81

Bloomerang

AUGUST 29, 2023

Online fundraising is increasingly essential for nonprofits, but these types of initiatives come with unique challenges. Average online fundraising revenue declined by 4% in 2022 after two years of monumental growth inspired by the global pandemic. What are online fundraising platforms? Report on fundraising data.

Platform 62

Platform Donation Online Fundraising 62

Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Where will your audience see your event advertised? What other ways can you get more eyes on your fundraiser? Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Why Facebook?

Practice 52

Practice Marketing Fundraising Social Media 52

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Custom Facebook Audiences.

Ideas 111

Ideas Donation Online Strategy 111

Neon CRM

MAY 1, 2023

That concept doesn’t really work because it strips the humanity out of fundraising. All the steps that you take in moves management fundraising are dependent on a close personal connection. It’s all about targets and numbers and metrics. Your target audience shouldn’t include just anyone who has the capacity to give.

Management 52

Management Fundraising Library Gift 52

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Why is fundraising important for nonprofits? Leverage Nonprofit Fundraising Best Practices.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Achieve

MAY 24, 2024

Use relevant hashtags in your caption to expand your audience and bring in new supporters. Detail the purpose of your text fundraiser, steps to sign up, and the impact donors’ contributions will have on your mission. Donor retention is a key piece of any successful fundraising strategy.

Retention 52

Retention Rate Donor Campaign 52

Neon CRM

DECEMBER 8, 2023

Tip #1: Seek Companies with Similar Audiences When you’re beginning your research, look for organizations that share your same audience. While they may not be multi-billion-dollar corporations, they likely have valuable connections with the local audiences you’re trying to reach. If you’re in a mega-hurry, here’s the full list.

Tips 52

Tips Sponsor Nonprofit Relationship 52

EveryAction

AUGUST 11, 2016

We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! EOY Fundraising Implications. Great news, right?

email 100

email Spam Money Fundraising 100

NonProfit Hub

MARCH 14, 2017

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Optimize for mobile.

Conversation 58

Conversation Online Giving Mobile 58

Nonprofits Source

OCTOBER 25, 2023

And using nonprofit software to help you look at your donor data like a marketer can be your secret fundraising weapon. Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit.

Marketing 52

Marketing Support Demographics Nonprofit 52

Saleforce Nonprofit

JULY 8, 2021

An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving.

email 116

email Marketing Strategy Tips 116

Media Cause

JULY 11, 2023

Moreover, automating your email marketing translates to time saved, which can be strategically invested in other crucial areas like fundraising and community building. Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience.

email 52

email Service Marketing Metrics 52

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

Advocacy 143

Advocacy Local Poll Audience 143

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions.

Fundraising 98

Fundraising Gift Rate email 98

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

Org 82

Org Raise Tools Help 82

Kindful

MARCH 25, 2021

To collect key data and utilize it effectively for communication, you’ll need a dedicated system of integrated fundraising software. This guide will walk you through the top ways you can leverage donor data in your communications with the help of fundraising tools. How can you leverage donor data to increase fundraising?

Communication 98

Communication Donor Data Guide 98

sgEngage

MAY 12, 2023

From expanding your nonprofit’s reach and making your events more accessible to donors all over the world to boosting your revenue, a virtual auction is a modern and exciting fundraising event that every nonprofit should consider adding to their calendar. Let’s begin.

Virtual 69

Virtual Build Stream Software 69

Kindful

MAY 12, 2021

If you’re like thousands of other professionals, you likely searched for virtual fundraising last year after the COVID-19 pandemic forced nonprofits to cancel in-person events. In fact, three of the highest trending searches were virtual fundraising, virtual fundraising ideas , and virtual fundraising events.

Online 73

Online Fundraising Adopt Search 73

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Fundraising and Donor Analytics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Last week, I was in Sao Paolo for the ABCR Festival, the leading conference in Brasil for fundraising for nonprofit organizations. My last visit to Brasil coincided with the Brasil’s version of GivingTuesday called DiadeDoar and I was lucky enough to attend a fundraiser with Brasil’s Giving Tuesday leader João Paulo Vergueiro.

Learning 86

Learning Donor Online Fundraising 86

CauseVox

APRIL 26, 2021

When you put on a fundraising event, the most important element of success is ticket sales: if no one shows up to your event, none of your other metrics will be successful. How do you successfully sell tickets for fundraising events that may be virtual or look different from the way it’s always been?

Fundraising 55

Fundraising Virtual Nebraska Mobile 55