Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Why you need a measurement plan. Set clear goals, tactics, and KPIs.

Content 47

Content Effective Strategy Measure 47

TechImpact

AUGUST 21, 2014

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. This happens.

Content 129

Content Marketing Storytelling Analytics 129

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts.

Social Media 80

Social Media Images Video Media 80

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The measurements of success for our experiment included:* Engagement (e.g., We reached a higher level of engagement with short-form video content than static content.

Video 140

Video Social Media Evaluation Audience 140

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. This is a measurable number that could be adapted if the survey needed to be given in different formats.

Data 100

Data Metrics Measure Goal 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Connection Cafe

FEBRUARY 12, 2020

The National Association for College Admission Counseling reported in 2015 that 36% of first-time freshmen apply to seven or more colleges. The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. What is Content Strategy?

Education 44

Education Content Strategy Texas 44

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. Measure and track your success. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! How does Media Cause define that line?

Marketing 59

Marketing Platform Social Media Aggregator 59

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. Some associations have saved hundreds of hours on report creation per year.

Analytics 169

Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Report Out. Europe and Latin America.

Measure 50

Measure Impact Program San Francisco 50

Nimble AMS

MARCH 25, 2022

To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. They should be able to: Suggest discussion group topics and content?. Content strategy ?. Content calendar ?.

Community 133

Community Online Strategy Guidelines 133

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 236

Facebook Fundraising ROI Virginia 236

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. netnon I want one thing for this audience. Know What Success Is. Neff (@daveiam) March 11, 2013.

Measure 98

Measure Data Facilitation Teen 98

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Attract attention with “Snackable” content. Understand your capacity.

Story 66

Story Data Storytelling Lesson 66

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

Story 104

Story Guide Support Analysis 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot.

Facebook 131

Facebook Measure Change Images 131

Classy

JUNE 8, 2021

Creating a LinkedIn Page for your nonprofit and posting content on a regular basis can help you attract a loyal and dedicated following on the platform. But as you gain more followers, you also gain access to their networks, since the content they’re engaging with will show up on their connections’ feeds. .

Linkedin 121

Linkedin Nonprofit Search Hosting 121

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Alfred Prufrock : “I have measured out my life with coffee spoons.” For I have known them all already, known them all: Have known the evenings, mornings, afternoons, I have measured out my life with coffee spoons; New Feature: The Timeline. One of my favorite lines of poetry comes from TS Eliot’s The Love Song of J.

Life 135

Life Measure Facebook Profile 135

Qgiv

JUNE 6, 2023

A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include your ad campaigns in your content calendar to maximize their return on investment. How do you target the right audience for Facebook Ads for nonprofits? How do nonprofits use Facebook Ads?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. Bloomerang Payments leverages industry-leading anti-fraud measures and PCI compliance to protect donor data. Mobile app.

Websites 76

Websites Paypal Fundraising Nonprofit 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Create custom audience segments. Google Analytics, where would I be without you?”. Use funnel conversion tools.

Analytics 223

Analytics Statistics Google Demographics 223

Qgiv

JULY 27, 2021

You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week. Don’t worry if you feel like you’re repeating yourself too much; stick to your message so your audiences know who you are, what you stand for, and how they can help. Also you can ask your audience!

Social Media 138

Social Media Media Tips Social 138

Media Cause

NOVEMBER 15, 2022

It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals. They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. .

Guidelines 52

Guidelines Track Practice Analytics 52

Forum One

APRIL 8, 2021

In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs.

Impact 77

Impact Channel Audience Content 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today.

Report 78

Report Measure Impact Process 78

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Social media audiences continued to grow in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Amy Sample Ward

FEBRUARY 26, 2012

But, if you were to track the highest in-bound traffic sources of your website (to see where people are coming from when they find you) and which pages most people leave from, you have actions you can take for supporting in-bound traffic and content as well as improving the parts of the website that drop people off. What do you think?

Metrics 227

Metrics Social Media Media Social 227

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Consider developing high-quality content across the following platforms: Email.

Virtual 67

Virtual Build Stream Software 67

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. The Donor Engagement Cycle The donor engagement cycle is a process that every donor goes through and includes four steps: Ask, Thank, Report, and Repeat.

Donor 98

Donor Strategy Nonprofit Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We find hooks in mainstream news and cherrypick the most shareable content. We look for news and content that we think has been egregiously under-amplified.

Campaign 122

Campaign Conservancy Measure Method 122