NTEN

FEBRUARY 11, 2013

Nonprofit Community Manager. Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what's working.

Test 98

Test Web Audience Results 98

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Use your technology to your advantage, even if it is a simple A/B test. Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

Museum 2.0

OCTOBER 28, 2019

Author: Seema Rao This month, inspired by the panel at Western Museums Association , we've been discussing all things audience, community, and visitors. For this week, I'm summarizing thoughts people had about community-engagement on Twitter. Usually happens when museums KNOWS what a community need instead of asking them.

Audience 31

Audience Community Museum Issue 31

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 243

Practice Fundraising Guide Channel 243

Forum One

MARCH 12, 2024

Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Drafting and testing. But if you’re just starting out, you’re not behind!

Social Media 80

Social Media Images Video Media 80

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

NTEN

DECEMBER 11, 2013

Nonprofit Community Manager. Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what''s working.

Test 63

Test NTEN Nptech Web 63

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Set a time period for the test. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Segment your audience. Use audience segments to appeal to your target audiences.

Gift 207

Gift Consultant Audience email 207

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 246

Online Hunger Metrics Drupal 246

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered.

Audience 38

Audience Museum Classes Library 38

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Uplift Voices in Your Community. Where do they live? Share their why.

email 116

email Marketing Strategy Tips 116

Forum One

JANUARY 17, 2024

In an environment of heated rhetoric, civic and social organizations need to proactively think about strengthening relationships with audiences and collaborating from a place of trust. To be the best partner we can be, we’re doing our own work to learn, test, and iterate on all the approaches we recommend.

Digital 92

Digital Attitude Government Model 92

Neon CRM

DECEMBER 13, 2023

Every membership program needs a structure that appeals to its intended audience. Membership models determine how organizations drill down to plan membership tiers , community-building activities, and budget and revenue priorities. Offering memberships is this type of organization’s primary means of fundraising.

Model 52

Model Florida Nonprofit Benefit 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. Despite the novelty, we were interviewing some of the most forward-thinking leaders in our community. With limited access to body language, tone, and context, precise communication becomes an essential skill. it was also an experience that transformed the employment landscape.

Virtual 251

Virtual Lesson Experiment Learning 251

Amy Sample Ward

FEBRUARY 10, 2011

Libraries, whether associated with a school, government, agency or geography, serve a community. And then the community changes, there’s an opportunity for the institution and the service to change or not to change. We are, all of us, part of many communities and it is within these spaces that we build our lives and the world.

Community 167

Community Library Model Adopt 167

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

email 75

email Difference Marketing Retention 75

The Modern Nonprofit

JUNE 20, 2023

Traditional fundraising events – those high-energy galas, intimate dinners, sponsored runs, and community fairs – have long been the cornerstone of nonprofit fundraising. These methods, rooted in physical interaction and personal connection, have stood the test of time.

Method 88

Method Digital Online Fundraising 88

Saleforce Nonprofit

FEBRUARY 11, 2022

Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. When we’re engaged in an activity, and when we can invite and compete against our community, our investment grows. If your audience is on social media (and let’s be real, who isn’t?)

Online 103

Online Tips Fundraising Nonprofit 103

sgEngage

OCTOBER 17, 2023

For insights into what will make your organization standout and ring above the buzz, we’ve connected with members of our Blackbaud Champions community who shared tried and true practices that will maximize the success of your year-end fundraising campaigns. Scrub your data so it’s extra squeaky clean for your campaign! If so, where?

Fundraising 100

Fundraising Donor Celebrate Chicago 100

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

NetWits

SEPTEMBER 5, 2012

Audience Analysis. There are a few steps to successful audience-centric design: Identify Your Audience: Understand all of the groups your serve and find out what makes them tick. Create Personas and outline tasks: Create a sample person that represents each audience group you serve. You know your audience.

Design 247

Design Web Guide Slides 247

Association Analytics

JULY 27, 2021

Ways to observe : Keep track of purchases, follow member-generated content like community posts, or track what content and individuals members engage with. Keep your audience in mind as you create content. Test and Learn! For smaller projects, test to see if the content resonates with your members. If it does, great!

Taxonomy 169

Taxonomy Content Data Strategy 169

sgEngage

OCTOBER 4, 2022

Tim sat down with Steve McLaughlin as part of the Blackbaud Institute Index’s 10 th Anniversary Celebration series to discuss how testing and data are critical to identifying and optimizing your value prop. It can even shift depending on which segment of your audience you’re speaking to. But we must set up a system to listen.”

Data 67

Data Test Blackbaud Donor 67

Whole Whale

MAY 31, 2023

Friendly reminder that a/b testing can be of great help in deciding which fonts and colors are best preferred by your audiences making your email content more accessible. When in Doubt, Test Your Emails Use accessibility testing tools (view below for some suggestions) to check your emails for accessibility issues.

Accessibility 52

Accessibility email United Kingdom Test 52

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 120

Nonprofit Audience Library Research 120

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. every year.

Giving 97

Giving Museum New York City Boston 97

Allegiance Group

APRIL 15, 2024

This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. Direct mail allows you to reach those who prefer more traditional communication channels.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

APRIL 23, 2023

There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. Prompt: “Please write an energetic and cheerful letter to last year’s participants about Food for the Community’s Fall fundraiser.

Content 352

Content Calendar Language Social Media 352

Forum One

APRIL 11, 2023

Service design principles can be applied to the social sector to craft audience experiences that create positive change in the world. Service design can help by improving your audiences’ experience with your communication touchpoints and lead to higher engagement and more conversions with calls-to-action. Strengthen your brand.

Design 74

Design Service Social Chicago 74

.orgSource

SEPTEMBER 19, 2023

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. We call that constellation of skills, Association 4.0 leadership. But Industry 4.0

Sponsor 221

Sponsor Associations North America Law 221

sgEngage

AUGUST 22, 2023

or “What value does our organization bring to the community that nobody else can provide?” Keep in mind, tools like ChatGPT are most effective when you are hyper-specific in your prompts, including details like word count, call-to-actions, tone, and intended audience. Step Two: Test out these messages with a social media post.

Fundraising 68

Fundraising Generation Education Feeds 68

Saleforce Nonprofit

SEPTEMBER 29, 2021

If you’ve been part of the Salesforce community for a while, you’ve certainly heard of Trailhead — the fun way to learn about all things Salesforce. Road-Tested Tips for Designing a Learning Program. The challenge was to meet the needs of multiple audiences. Post about your favorite badges in the Trailblazer Community.

Badge 134

Badge Lesson Celebrate Philanthropy 134

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. 2 Audience Engagement: Getting the hang of Social SEO is all about creating content that clicks with your audience.

Search 59

Search Alternative Social Social Media 59

Forum One

NOVEMBER 3, 2022

GOLD – Community Website. The Livability Index scores neighborhoods and communities across the U.S. This is a ground-breaking web-based tool built using JavaScript technologies that presents the clearest picture yet of how well a community meets the current and future needs of people of all ages, incomes, ethnicities, and abilities.

Award 77

Award Washington National Drupal 77

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. You can start testing your outreach plans. . Your donors are the most important contributors to your GivingTuesday success.

Giving 119

Giving Retention Metrics Demographics 119