sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 122

Giving Retention Metrics Demographics 122

Nonprofit Tech for Good

APRIL 10, 2022

There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. followers, can tweet and receive significant engagement (comments, retweets, likes) without having to engage their followers. Twitter can be mean.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Non Profit Quarterly

APRIL 20, 2023

For example, social media companies often treat inclusive design features like accessibility to the visual and hearing impaired as afterthoughts, and indeed, the development of such features are at the mercy of hiring and layoff trends. Large audience and engagement numbers are not the only metric of social media success.

Social Media 94

Social Media Media Strategy Social 94

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. 2 Audience Engagement: Getting the hang of Social SEO is all about creating content that clicks with your audience.

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Staff the organization’s social media accounts by monitoring follower activity (shares, likes, and comments) and ping those individuals with a way to volunteer or donate (or some other call to action). Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 343

Fundraising Mail Law Donation 343

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Build your audience persona. What do they like?

Social Media 52

Social Media Strategy Media Donor 52

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc).

United States 236

United States Social Media Interview Media 236

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. What should we be building to help artists make and sell art, engage their audiences, and connect to other artists?

Comment 97

Comment Artist Social Media Hype 97

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Track those goals week by week to see how you are trending and make adjustments along the way to help reach your final goals.

Virtual 105

Virtual Professional Marketing Fundraising 105

Nonprofits Source

JULY 25, 2023

If you’re gearing up to host a fundraiser, you might be scrambling to find the right marketing tactics to engage your audience. Or offer a prize to the ambassador who gets the most likes and comments on their promotional social media posts or the ambassador who raises the most money.

Marketing 52

Marketing Tips Fundraising Contest 52

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. This is typically accomplished by defining portions or segments of your audience who have similar characteristics or interests. The worst thing you can do: not segment your audience.

email 149

email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

And, if you submitted a nonprofit panel - and I managed to miss it while scanning 1200 in ten minutes - please add the link and description in a comment. The audience will have ample opportunity to ask questions and respond. I will do an overview connecting the idea of metrics to poetry. To vote: 1. Create an account.

Comment 50

Comment Open Source Social Media Drupal 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Let’s say you want to improve engagement with stakeholders and your KPI is an increase in the number of comments on your social platforms. How do you pick that number? The good news is based on survey results, it seems organizations and projects are connecting through similar channels to where they see their audience connecting.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. I look at the following metrics: Total Interactions. It's much easier to do a 20 mile bike ride when you've been riding everyday!

Social Media 113

Social Media Measure Action Media 113

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. Do your website visitors find your content compelling enough to comment on and share on social networks? Allows you to see engagement trends over time. Postrank Analytics. For $9 a month, PostRank will measure how engaging your blog or web content is.

Social Media 65

Social Media Measure Tools Media 65

Connection Cafe

FEBRUARY 24, 2014

Do we forget about this audience and keep doing it the way we’ve always done it? You may have read an npENGAGE article regarding how nonprofits can effectively leverage Pinterest and Instagram to reach a broader audience and to meet goals. Instagram receives 1,000 comments and 8,500 likes per second. Extremely moving.

Story 51

Story Captivate Sudan Phase 51

Achieve

JULY 2, 2019

Does your audience already understand your mission? When speaking to your audience it’s also important to: . While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. Share impact stories.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. Then at the end of the month, allocate a half hour to look at the numbers for the month in comparison to other months – and look for insights and trends. It doesn’t have to be that way.

Social Media 99

Social Media Strategy Media Social 99

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

Care2

OCTOBER 20, 2010

Yesterday in part one " Measuring the Impact of Your Social Media Program " of this blog series, I discussed the importance of audience reach, how people see your key messages, and how to measure social media reach. Engagement includes conversations with your audience and efforts by your audience to promote your messages to their networks.

Social Media 68

Social Media Media Social Measure 68

Forum One

FEBRUARY 11, 2010

Forum One was a sponsor, and several of my colleagues from our user experience and design team lead sessions on topics ranging from tips on quick and simple audience analysis to learning from design mistakes and making client engagement fun in a group setting. Have any other metrics to add to this list? Tell us in the comments!

Teach 44

Teach Experiment Arizona Metrics 44

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. They determine what comments need action, whether to say thank you and build a relationship, repair a customer service issue, or ignore. Now say that five times fast! More on that later.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

I wanted to get a better understanding of context for this audience and the approaches they were already using. It is also important to be mindful of how different generations use online social networking and the trends. The steps include reading, commenting, and sharing stories of personal behavior change.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

Measure 97

Measure Policy Social Media Green 97

Connection Cafe

JULY 5, 2017

I’ve put them in order from 1 to 4 to represent the progression your typical audience will experience as they go from low to high levels of engagement. Your first goal should be to hold the attention of the user by attracting them with high-quality content and stories bring value to your audience. Listen for hot topics or questions.

Websites 37

Websites Strategy Content Nonprofit 37

Care2

SEPTEMBER 10, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Know your audience. Tap that funny bone.

Video 28

Video Interview Social Media Online 28

Allegiance Group

FEBRUARY 2, 2024

An email or social media post can reach audience members from around the world instantly. This framework breaks down the five key elements of a goal, asserting that they should be: Specific: Define success using a certain metric or other numeric value (e.g., Identify and understand target audiences. fundraising dollars raised).

Digital 52

Digital Marketing Channel Nonprofit 52

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences.

International 91

International Strategy Search Structure 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I think the medium is just too fluid for that.

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofit Tech for Good

JULY 5, 2019

Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. Veterinarians to help reach pet-owners, hip trend-setters to connect with recent graduates, entrepreneurs to tap into the start-up scene in your community… . Share that.

Social Media 274

Social Media Effective Program Media 274