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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

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Empowering Young Children through Philanthropy

Beth's Blog: How Nonprofits Can Use Social Media

One of them was Vincent Law who is doing interesting work with teaching young children about giving and philanthropy. Empower Young Children through Philanthropy – guest blog post by Vincent Law, CEO and Founder at PhilanthroKids Academy. The purpose is to empower young children through engaging them in philanthropy.

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Press Here: Breaking the Fourth Wall in Children's Books. and Museums?

Museum 2.0

You open a children''s book. Either I''m really sleep-deprived, or Press Here is the most brilliant interactive children''s book ever. Either I''m really sleep-deprived, or Press Here is the most brilliant interactive children''s book ever. This makes me wonder: how do we break the fourth wall in museums? Hilarity ensues.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. To put it simply, it means communicating with your audiences in a curated and meaningful way. Will they be visiting with children?

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5 Proven Tips for Building Your Nonprofits Email List

NetWits

Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. Long Island Children’s Museum has “Join Our Email List” at the top of their website. Harbor History Museum asks for only the basics. Require Minimal Information.

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The Event-Driven Museum, One Year Later

Museum 2.0

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. At our museum, about 68% of casual visitors (non-school tours) attended through events this year.

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Improving Family Exhibitions by Co-Creating with Children

Museum 2.0

Every once in a while I come across a project I wish I could have included in The Participatory Museum. an exhibition produced with schoolchildren at the Wallace Collection in London, is a lovely example of co-creation that demonstrates the multiple benefits of inviting audience members to act as partners in arts organizations.