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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

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Empowering Young Children through Philanthropy

Beth's Blog: How Nonprofits Can Use Social Media

One of them was Vincent Law who is doing interesting work with teaching young children about giving and philanthropy. Empower Young Children through Philanthropy – guest blog post by Vincent Law, CEO and Founder at PhilanthroKids Academy. In most cultures, philanthropy existed a long time ago. I was there as a new trainer.

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6 Creative Program Ideas for Arts & Cultural Organizations

Connection Cafe

Have you ever been to a museum with no permanent exhibits ? On a recent trip to Chicago, I checked out the Museum of Contemporary Art. Plus, I know the next time I’m in Chicago, the museum will be a totally different experience, so I’m highly motivated to go back. Engage New Audiences with Tailored Special Events.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? Every arts and culture organization has a brand and that brand has a purpose. By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Will they be visiting with children?

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Games and Cultural Spaces: Live Blog Notes from Games for Change

Amy Sample Ward

Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image. Goal of the centennial project was to shine the light on the library’s resources and get new audiences engaged in the collections and connected to the curators and staff. My focus is on how children learn science.

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Resources to Guide Arts and Cultural Organizations During the COVID-19 Pandemic

Connection Cafe

As an arts and cultural organization, you are among the most trusted sources of information in today’s world. By sharing facts about how to lower the risk of contracting or spreading the disease, arts and cultural organizations can help keep their communities healthy and instill a sense of calm. . Conclusion: .

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The Event-Driven Museum, One Year Later

Museum 2.0

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. At our museum, about 68% of casual visitors (non-school tours) attended through events this year.

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