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Exceptional Digital Experiences for Museums and Cultural Institutions

Forum One

Museums are magical places, where history, culture, art, and science seem to come to life. Our work with museums and cultural intuitions goes way beyond websites with easy-to-find visitor information (though that’s important too!) Forum One partnered with the Museum to launch their new brand to the world.

Museum 79
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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

Museum 99
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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Black Country Living Museum TikTok.

Museum 99
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Making Women’s History More Visible

Forum One

This Women’s History Month, we celebrate the work that the Smithsonian American Women’s History Museum does each and every day to bring women’s stories alive and into focus. Forum One worked with the Museum to create the 10-minute digital experience, which will be available this Friday on the Museum’s website. January 30, 2024).

History 84
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Content Strategy for Digital Collections: Archives, Libraries, and Museums

Forum One

Museums, archives, and libraries share many goals and functions. The items that museums, archives, and libraries collect reflect the human spirit. In archives, libraries, and museums, curators use their judgment to select and arrange artifacts to create a narrative, evoke a response, and communicate a message.

Library 73
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Audience Engagement Conversation at Western Museums Association

Museum 2.0

The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise. Phillip’s early remark about museums was an invocation for everyone. As an outsider, he immediately saw that museums were operating “under a business model that doesn’t work.”

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MuseWeb 2021: Amplifying the Museum Experience

Forum One

We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. In this session, we will explore a brand framework for developing a lasting and unique brand story by seeing your institution through your audiences’ eyes.

Museum 63