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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics? What about the revenue per donor?

Metrics 52
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5 Tips for Creating Shareable Content Your Audience Will Love

Media Cause

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Engage with your audience by giving them shareable content.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

Are there different types of email marketing that I can add to my strategy?” Email marketing is the process of connecting to your organization’s audience via email. Email marketing can be used to promote an organization’s mission or services, or it can be used to build relationships with subscribers, donors, and prospects.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

Metrics 98
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. So how can you build the top of your membership sales funnel? Don’t discount thought leadership for the top of funnel audiences.

Create 169
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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. For the example below, we’ll be building out a sample Facebook Live co-branded series. Phase 1: Identify Your Audience, Partner(s) & Content.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Your nonprofit’s supporters may have a limited capacity to contribute or prefer to get involved in different ways. After all, with 4.9 Thank supporters often.