Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

Achieve

DECEMBER 11, 2017

billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. Local awareness ads give you the ability to. But with a net as wide as 1.8

Audience 52

Audience Facebook Awareness Charity 52

Achieve

MAY 5, 2023

Peer-to-peer (P2P) fundraising, or social fundraising, involves having supporters fundraise on your behalf to leverage their networks to increase campaign success. This fundraising strategy has gained momentum in recent years. In fact, in 2022, America’s top 30 peer-to-peer fundraising programs raised an impressive $1.05

Strategy 52

Strategy Fundraising History Portland 52

Get Fully Funded

MAY 2, 2022

During the pandemic, countless small nonprofits replaced their signature event with a virtual fundraiser and got amazing results. That success has many nonprofit leaders wondering … should a virtual fundraiser become a regular line item on our fundraising plan? Virtual fundraising requires more creative thinking to pull off.

Virtual 111

Virtual Ideas Online Fundraising 111

Greater Giving

DECEMBER 14, 2021

Greater Giving client Celebrity Waiters had already planned to hold a virtual fundraiser for their 2021 event when the CDC began to allow small, socially-distanced, in-person gatherings. And which moments need to happen at the same time for both virtual and live audiences, so you can be prepared to sync them up?

Celebrate 97

Celebrate Stream Virtual Fundraising 97

Media Cause

JUNE 22, 2021

In other words, you don’t need to choose between advocacy and fundraising. We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Direct fundraising asks are part of a well-rounded digital calendar.

Advocacy 101

Advocacy Digital Fundraising Global 101

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Set a time period for the test. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

AccelEvents

NOVEMBER 23, 2020

As the holiday season approaches, you might be wondering what your options are in terms of hosting a holiday fundraiser or a physical holiday event. . You could also host a holiday fundraiser to raise awareness and money for a certain charitable cause or business.

Virtual 97

Virtual Fundraising Registration Hosting 97

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Content could be anything: Resources about your mission Fun downloads for your constituents Quizzes about your cause One client created an origami pinwheel for Child Abuse Awareness Month.

Digital 93

Digital Donor Work Calendar 93

Classy

JULY 14, 2021

The best way to learn about virtual fundraising events is to hear from those who’ve experienced them. Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event. 13 Virtual Fundraising Event Takeaways from Four Marketing Professionals.

Virtual 105

Virtual Professional Marketing Fundraising 105

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

Org 82

Org Raise Tools Help 82

Achieve

JULY 26, 2021

One of the most challenging parts of fundraising is the coveted ask. Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. Your fundraising ask is equivalent to a sales pitch. designing the perfect fundraising event.

Donation 85

Donation Fundraising Tips Channel 85

sgEngage

SEPTEMBER 11, 2023

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Your event website becomes the home base for marketing your golf fundraiser. Leverage digital channels.

Charity 82

Charity Create Sponsor Sample 82

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Qgiv

JUNE 6, 2023

Use ads to promote major fundraising campaigns, events, or cause awareness days. How do you target the right audience for Facebook Ads for nonprofits? Facebook Ads help your organization raise awareness both for your cause and specific projects by allowing you to create unique campaigns.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Custom Facebook Audiences.

Ideas 111

Ideas Donation Online Strategy 111

Bloomerang

AUGUST 29, 2022

So if your budget is in the hundreds each month, not in the thousands, raising awareness and generating leads may be the best use of your ad dollars. . While some nonprofits successfully use digital ads solely for direct fundraising, these golden exceptions tend to be organizations that can run urgent, designated campaigns repeatedly.

Digital 121

Digital Program Tips Nonprofit 121

Whole Whale

MAY 2, 2024

QA and user flow testing Interns can walk through the main user flows of your website and note where there is confusion. For example, a guide on using Fortnite to reach tweens, or a short training on memes or emerging social media platforms the company should be aware of. Many eyes make for light work.

International 98

International Program Ideas Data 98

Nonprofits Source

OCTOBER 25, 2023

It’s no mystery that nonprofits must promote their missions to raise awareness for their causes. And using nonprofit software to help you look at your donor data like a marketer can be your secret fundraising weapon. Personalized Communication Ideally, your marketing efforts will reach vast audiences. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. Because of this major fundraising potential, it’s never too early to start planning for GivingTuesday. In fact, an incredible $2.47

Giving 120

Giving Retention Metrics Demographics 120

Greater Giving

NOVEMBER 29, 2021

As charitable donors grow eager to return to in-person events, our nonprofit clients have been asking us how to provide those exciting live fundraiser experiences while keeping everyone safe and comfortable. Other fundraisers have chosen to check guest temperatures as they arrive at the venue with instant-read devices.

Personal 98

Personal Ideas Registration Guidelines 98

Top Nonprofits

MARCH 16, 2022

It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your site doesn’t engage your audience. Events aren’t the only opportunity for you to engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Nonprofit Tech for Good

MAY 25, 2024

Below, you’ll get a primer to set you up for better fundraising in the future. Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 2) A/B Testing Not sure what subject line to go with?

Marketing 193

Marketing Fundraising Test Nonprofit 193

The Fundraising Authority

MAY 8, 2021

Be aware that when you apply for Google Ads, you choose between two different kinds of accounts. You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. The first one is called “Smart Campaigns.”

Grant 152

Grant Google Search Application 152

sgEngage

MAY 31, 2023

P2P fundraising is a heck of a competitive space. Sprucing up the landing page : Because overloading the audience is an invitation to click away, they made the site less complicated, more attractive, and easier to navigate with only enough content to keep up interest in the registration process.

Donor 77

Donor Registration Map United Kingdom 77

Neon CRM

DECEMBER 13, 2023

Every membership program needs a structure that appeals to its intended audience. Stronger Advocacy: There’s strength in numbers, and a strong membership base provides organizations with more voices to amplify their cause, advocate for policy changes, influence the community, and raise awareness for their mission.

Model 52

Model Florida Nonprofit Benefit 52

AccelEvents

NOVEMBER 23, 2020

As the holiday season approaches, you might be wondering what your options are in terms of hosting a holiday fundraiser or a physical holiday event. . You could also host a holiday fundraiser to raise awareness and money for a certain charitable cause or business.

Virtual 52

Virtual Fundraising Registration Hosting 52

sgEngage

DECEMBER 27, 2021

As another challenging year comes to a close and your end of year fundraising winds up, how did your peer-to-peer strategy perform? Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . Did you hit or miss the mark in 2021?

Platform 96

Platform Facebook Tips Social Media 96

NetWits

DECEMBER 1, 2010

For the past 30 days I have been participating in Movember : a worldwide team fundraising campaign to fight men’s cancer. While the dogooder in me loves a great cause, I also relish the opportunity to learn more about online fundraising and why people give. What I Learned About Online Fundraising. Email is Still King.

Online 201

Online Learning Fundraising Tips 201

Nonprofit Tech for Good

APRIL 10, 2022

For example, on the first day of the Supreme Court confirmation hearings for Judge Ketanji Brown Jackson, @NAACP_LDF tweeted a New York Times article with a powerful quote from the article: It’s also worth noting that tapping into Cause Awareness & Giving Days is a good strategy for Twitter. Upload powerful photos and videos.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Qgiv

SEPTEMBER 9, 2021

In 2012, President Barack Obama named September National Childhood Cancer Awareness Month to raise awareness of pediatric cancer. In honor of their life-changing work, we’re highlighting their mission and impact as a way to help raise awareness. Pediatric cancer is the leading cause of death by disease for children.

Cancer 52

Cancer National Foundation Childhood 52

EveryAction

SEPTEMBER 20, 2016

Once you've got your benchmarks and have chosen which goals to strive for, it's time to determine how exactly you'll measure your success in each area: engagement, awareness, website visits, and conversion. If your goal is to engage + build relationships with your audience (hopefully it is!),

Metrics 100

Metrics Social Media Measure Media 100

Forum One

NOVEMBER 1, 2022

As you think about 2023, ask yourself: “is our suite of digital tools and strategies best meeting our audiences’ needs and our organization’s goals? There are three primary areas we recommend auditing to best assess opportunities for digital growth: Communications and awareness, end-to-end brand experiences, and the digital “back office”.

Digital 57

Digital Strategy Student Education 57

M+R

FEBRUARY 18, 2022

it’s like the long stretchy mozzarella of metaphors), it’s also a time for testing some new ingredients. If you missed our main end-of-year fundraising findings feast, it’s here for your consumption. Halfway through our test, we added QR codes to our ads to help drive more people to the site. chef’s kiss*.

Team 52

Team Fun Yahoo Amazon 52

NonProfit Hub

JULY 25, 2019

At its core, fundraising is a persuasive craft. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best practices are grounded in time-tested techniques and principles of classical rhetoric ? Pre-Suade” Before You Persuade.

Fundraising 55

Fundraising Social New York City Music 55

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. For example, if you would like to build awareness you might want to run a combination of Facebook and Programmatic Display ads. Who is your target audience(s)? Of course your audience is a huge factor of where you place your ads.

Practice 59

Practice Audio Nonprofit Search 59

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base. In fact, behavioral science should inform the ways you recruit and engage supporters as well as raise awareness for your cause.

Social Media 325

Social Media Support Media Social 325