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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . It helps solidify your nonprofit brand and build rapport with your audience.

Platform 122
professionals

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

It gives brands authenticity, authority, and a dose of highly contagious excitement. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. That’s the beauty of thought leadership.

YouTube 221
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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Social platforms are all about relationships first.

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5 Ways to Optimize Online Platforms for Donor Engagement

DNL OmniMedia

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. But are you using your online tools effectively enough to connect with donors?

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Authorized Entities Trusted Intermediaries

Beneblog: Technology Meets Society

This was first introduced (to my knowledge) in the Stakeholder's Platform discussions, which were the quickly ginned-up alternative option created in response to the original introduction at WIPO of the Treaty for the Visually Impaired ("TVI") by Brazil, Ecuador and Paraguay (and now co-sponsored by Mexico). In the U.S.

Authoring 150
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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.