article thumbnail

Thinking About Donors as Customers

Bloomerang

We actually didn’t mind and adjusted our attitude. David Dunlop, former senior development officer at Cornell University and inventor of Moves Management , boils it all down to “changing people’s attitudes so they want to give.” Donors frequently need guidance about where and how their gifts will have the biggest impact.

Donor 90
article thumbnail

Incorporating Last Year’s Lessons into 2021 End-of-Year Fundraising Plans

sgEngage

First and foremost, individuals still make up the lion’s share of donations to charity. We know that people give to people, donors are inspired when they believe they can make an impact. – Last year, individuals’ donations represented the largest portion of donations, “Giving in Unprecedented Times, GivingTuesday, 2020.) .

Lesson 94
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

This technology has helped Cassie Chilcutt, prospect research manager for the Conservancy, reduce major gift officer portfolios by more than one-third after removing low-likelihood prospects. “(It) It) has helped me identify the correct constituents to place into gift officer portfolios,” she said.

Measure 91
article thumbnail

10 Elements That Contribute To Fundraising Success

Bloomerang

But those of us who have seen the color of our hair change during the course of our careers in asking for gifts know there are no guarantees. Attitude plays a huge role in determining how successful solicitors will be. To borrow a sports analogy, they have a perpetual attitude of “give me the ball” during the big moments of the game.

article thumbnail

Do Negativity And Alarm Really Raise More Funds?

Bloomerang

One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. These images show donors that an urgent donation is needed right now. Take solace and joy in the donations you do make, and how important that is.

Raise 90
article thumbnail

Do You Inform Donors Of These 2 Giving Opportunities?

Bloomerang

The temporary AGI limit increase from 60% to 100% on itemized charitable deductions for cash gifts is extended for 2021. In all other years, donors who made significant gifts could only deduct up to 60% of AGI. The gifts must be cash, not stocks or property. Why not do your donors a solid by letting them know?

Donor 108
article thumbnail

4 Strategies to Increase Donor Loyalty

Bloomerang

Per the Loyalty Barometer, 58% of consumers feel the most important way a brand can interact with them is through surprise offers and gifts. Surprise offers and gifts helped alleviate some of the financial strain many felt during a pandemic and recession, while convenient shopping experiences reduced stress and anxiety.

Donor 141