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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Analysis of Target Audience This is where you’ll insert key insights from your target audience research as well as any findings from internal audits. Why does your nonprofit need a marketing plan?

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10 Simple Fundraising Tips Guaranteed to Improve Effectiveness

sgEngage

Professional fundraisers need to cover all the details to meet their targets. Professional fundraisers already know the power of handwriting a thank-you note; that personal touch is just as effective when you reach out ahead of your campaign to current major donors and planned givers. Hit them up.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Recently, in the wake of restrictive state-level and national abortion legislation targeting individuals seeking abortion access, multiple reproductive justice organizations have called attention to algorithmic content suppression and personal data surveillance practices of Meta and Google.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Retweet your own tweets.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. We won’t focus on professional academic research but instead on reports produced by collaborative initiatives like the GivingTuesday Data Commons or companies like Neon One. Save your spot.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. We recommend you start with these 7 Key Database Metrics. These are the types of metrics you can share to help make the case for the much-needed investment in acquisition. Pay attention to the average unit of sale.

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What I Learned About Online Donor Engagement from Fundraisers in Brasil

Beth's Blog: How Nonprofits Can Use Social Media

JoĂŁo is also the executive director of ABCR , the professional association for fundraisers in Brasil and the host of the annual ABCR Festival. The last time I shared a plenary stage with Marcelo Iniarra was in 2014 at the International Fundraising Congress where he rode a bicycle on stage! Everyone loves a good story. Content is king.