Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Candid

JANUARY 30, 2023

A survey is a good place to start, but you might also consider launching a focus group of constituents (representing different members of your community) to unpack the findings and gather feedback on how rebranding will influence your audience’s perception of your nonprofit.

Nonprofit 119

Nonprofit Audience Library Research 119

Candid

FEBRUARY 9, 2023

In the last couple decades, news of golden parachutes and the minting of new billionaires has drawn attention to executive compensation practices. i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline.

Ratio 105

Ratio Survey Sample Report 105

Qgiv

OCTOBER 9, 2023

One way to better connect businesses with your cause is to focus on one aspect of your work to call attention to. There are many metrics you can use to qualify how successful your campaign is. But don’t rely on a singular metric! Use multiple metrics to measure how successful your campaign was in meeting your different goals.

Causes 52

Causes Marketing Impact Guide 52

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. No nonprofit fundraising plan is complete without specific attention paid to online fundraising. Online fundraising. Email marketing software. Wrapping up.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Media Cause

MARCH 4, 2022

On the most surface and performative level (thanks, social media influencers), it’s all about massages and candles. 90% of them can’t be answered by data or metrics. But we can’t achieve any of those things if our teams are burned out, overwhelmed, or more tuned-in to metrics than meaning. Clean eating and meditation.

Nonprofit 59

Nonprofit Team Goal Attention 59

Non Profit Quarterly

APRIL 20, 2023

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName. Large audience and engagement numbers are not the only metric of social media success.

Social Media 94

Social Media Media Strategy Social 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. She took on the big buzz word of influence and Klout by making the case that influence is much more nuanced than counting someone’s followers and there’s no way a computer algorithm can accurately predict who is influential at any given time.

Measure 96

Measure Social Media Media Social 96

Amy Sample Ward

SEPTEMBER 20, 2010

Some things I recommend watching for: Don’t only pay attention to what people are doing on your site, but watch where traffic is coming from! While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! How do you know an “influencer?&#. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Neon CRM

AUGUST 24, 2023

You might look at these reports if you’re attempting to get an understanding of the larger macro-economic factors influencing your own operations. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

In this example of using grassroots organizing to influence grass tops debates, how do we measure it? Back in June, I wrote a post about the “ Valid Metrics Grid &# developed by measurement professionals to launch the debate about standardization of social media metrics. The above grid is a very much simplified version.

Twitter 95

Twitter Google Facebook Broadcast 95

DipJar

JUNE 20, 2023

Nonprofits must be able to grab their potential sponsors’ attention with compelling messages and secure funding. Ambassadors: Partner with social media influencers and have them share your event details with their expansive personal networks. But corporate sponsorships don’t appear out of thin air! Outline the impact of their support.

Sponsor 52

Sponsor Nonprofit Companies Benefit 52

Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization?

Facebook 51

Facebook Ratio Influence Social Media 51

ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture. Use metrics, and when you can't, stay rigorous. Partner with your community.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2007

If you want to build real friends in Twitter, pay attention to who uses lots of @ replies, and see how they interact with others. What has your attention???? I also want to flag a recent post by Marshall Kirkpatrick about Tweeterboard , a sort of Technorati-like influence tracker for Twitter. Get to know them. try answering ???What

Twitter 92

Twitter Influence Podcast Technorati 92

NonProfit Hub

SEPTEMBER 2, 2016

First off, nonprofits need to be paying attention to their actual social return on investment. “It By finding the people that both support and are influenced by your cause, you can consider the best approach to take when communicating your mission to them. Nonprofit Competition. Cooperation isn’t smooth sailing from there, either.

Cancer 41

Cancer Nonprofit Profit Metrics 41

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success. Engage influencers and free agents. Cultivate and cheer on champions for your cause. Engage before, during, and after.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2009

One of the metrics that bloggers track is "Authority" or the number of blogs linking to a blog within the last six months. Potentially valuable linkbacks are increasingly shared in micro communities and social networks such as Twitter, Facebook, and FriendFeed and they are detouring attention and time away from formal blog responses.

Technorati 50

Technorati Change Blogger Austin 50

Connection Cafe

JULY 5, 2017

” I’ve identified 4 definitions as being the most useful in the online marketing context: To hold the attention of. To attract and hold by influence or power. Your first goal should be to hold the attention of the user by attracting them with high-quality content and stories bring value to your audience.

Websites 37

Websites Strategy Content Nonprofit 37

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We started with key results and worked backwards to technical assistance goals: Kids get health care coverage Policies are adopted More attention from policymakers. Learning and Metrics. Ashley is definitely a curator of metrics. It also connects the social media technical assistance to results. This helps to make connections.

Social Media 97

Social Media Training Train Network 97

NTEN

MARCH 3, 2011

It provides data such as number of followers, number of tweets, number of retweets, top hashtags, number of mentions, etc – which are great metrics. What kind of influence do they have – how many followers do they have, what kind of people are following them? For Facebook, check out their built-in analytics for your fan page.

Social Media 99

Social Media Tools Media Free 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2010

We crushed that goal and raised $4,540 because of your generosity in donating and calling attention to the birthday wish. He helped me with reaching my influencers on Twitter. That means 454 youngsters will be able to attend school in Cambodia and hopefully, fine, a route out of poverty. And connected with Mark Horvath.

Cambodia 94

Cambodia Rwanda Jordan Sample 94

Neon CRM

MAY 1, 2023

It’s all about targets and numbers and metrics. They were testing the water before they jumped in—their interactions with the nonprofit after that gift influenced their decision to give more later on. It’s not just about rushing someone through the stages to the ask. Here’s how.

Management 52

Management Fundraising Library Gift 52

NTEN

MAY 12, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. Focus their attention, and they'll get it.

Data 100

Data New York City Storytelling New York 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Curates content to capture attention from their network in an age of information overload. Works with free agents , champions, and influencers to spread their mission. Social media metrics for nonprofits. Gets feedback and start conversations about their work. Masters of relationship marketing. Learns from experience and data.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." I came across two more excellent resources on this evolving topic of social media metrics and wanted to quickly summarize before I add to the link list in the wiki. Raw links to the document.

Chicago 50

Chicago Museum Network Conference 50

Forum One

FEBRUARY 21, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. Focus their attention, and they’ll get it.

Data 68

Data New York City Storytelling New York 68

Forum One

FEBRUARY 21, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. Focus their attention, and they’ll get it.

Data 67

Data Story New York City New York 67

ASU Lodestar Center

MARCH 6, 2018

Another benefit that you can enjoy with social media is that you can easily post creative and informational messages that could influence and attract your target market. Of course, you have to catch your audience’s attention, and the best way to do that is by creating engaging content. Review Metrics to Optimize & Improve.

Marketing 40

Marketing Create Tips Nonprofit 40

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. It’s important that you begin paying attention to the stats. And I hope the compilation below does just that- helps you help others. Infographics.

Profile 38

Profile Blackbaud Stats Nonprofit 38

Connection Cafe

JUNE 5, 2017

In many cases, obtrusive research designs influence the behavior we seek to understand. Because workers were getting attention, no matter the nature of the changing conditions, they reacted positively. We also developed ways to study subject unobtrusively, so that our research design would not influence the outcomes.

Content 41

Content Social Media Analysis Issue 41

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online.

Social Media 189

Social Media Foundation Examples Media 189

Nonprofits Source

JUNE 22, 2017

Think about all the emails, social messages, and ads competing for your attention online. By showing my article to social influencers in my space, I was also able to leverage their audience to share my work. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages. Note: Only 4.5%

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

FEBRUARY 1, 2023

As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Individual tasks. The best part?

Org 80

Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Use of counting metrics. Key influencers take action, including media. Advocates get more attention from policymakers. Advocates get better at communications – proactive/planning, partner engagement, message discipline. Written social media policy. Strategic integration into children’s health advocacy. Training Design.

Network 97

Network Build Learning Strategy 97

Care2

AUGUST 22, 2013

Produce a monthly website and online engagement report of key metrics. Site Insights: 10 most visited pages on the site, top 10 referring sites, and top 10 exit pages (How can you improve the content on pages where you are loosing people’s attention?). Publish 1-2 blog posts each week. Spotlight/Profile, Interview.

Online 71

Online Tips Calendar Test 71