ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture. Use metrics, and when you can't, stay rigorous. Partner with your community.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization?

Facebook 51

Facebook Ratio Influence Social Media 51

NTEN

MARCH 3, 2011

It provides data such as number of followers, number of tweets, number of retweets, top hashtags, number of mentions, etc – which are great metrics. What kind of influence do they have – how many followers do they have, what kind of people are following them? For Facebook, check out their built-in analytics for your fan page.

Social Media 99

Social Media Tools Media Free 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We started with key results and worked backwards to technical assistance goals: Kids get health care coverage Policies are adopted More attention from policymakers. The point was to create “SMARTer” objectives. The “E” stands for evaluator and the “R” stands for “Revaluate.”

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

We used to help us design the program, determine process outcomes, and help us evaluate participant’s progress. Use of counting metrics. Key influencers take action, including media. Advocates get more attention from policymakers. Written social media policy. Strategic integration into children’s health advocacy.

Network 97

Network Build Learning Strategy 97

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Think about all the emails, social messages, and ads competing for your attention online. By showing my article to social influencers in my space, I was also able to leverage their audience to share my work.

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

DECEMBER 15, 2010

Understand the difference between metrics and analytics. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results. Analytics has been a recurring theme this year.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also try, for the first time in my life, to have a blogging schedule for topics and to give more attention to proofing or at least reading my posts out loud before publishing. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50

DNL OmniMedia

FEBRUARY 16, 2022

The digital environment is a loud and busy landscape; competition for donor attention is at an all-time high. Without one, your digital marketing strategy can become a confusing echo chamber that risks losing donors’ attention. Analyze key metrics in your database. 7 Steps for Creating a Nonprofit Digital Marketing Strategy.

Digital 98

Digital Strategy Create Phase 98

Connection Cafe

MAY 10, 2016

We targeted street artists specifically because of their amazing ability to take something abandoned or overlooked and transform it into something beautiful and attention grabbing. We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project.

Arts 20

Arts Public Philadelphia Artist 20

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. The causes seemed mixed: Some groups saw a return to a baseline after a few years of outstanding revenue growth influenced by the pandemic. Average gift size followed the same trend, with 60% seeing declines.

Fundraising 105

Fundraising Gift Digital Trend 105

See3

MARCH 12, 2008

Stars — movie stars, rock stars, sports stars — exercise a ludicrous influence over the public consciousness. For Good, Measure This article is about how foundations have found Jesus in metrics. I thought I’d share the latest post on the site which grabbed my attention: Why do people give charity? [.] Well, who is?

Charity 40

Charity People Giving New York 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. During app development, it’s important to focus some attention on extending your network of partners. Consider these tactics: Identify nonprofit influencers who may be interested in your app. Re-evaluate your marketing strategy.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Amy Sample Ward

FEBRUARY 24, 2011

The tools in an analog world fulfilled a specific function but did not influence our planning or programs. Technology in the analog period was usually defined only as hardware or software, it looked like desktop computers and a server room, and it got as much attention from the organization as a whole as the employee handbook.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach. One place to look). That usually isn’t case. Analytics Tools.

Measure 115

Measure Social Media Tools Media 115

Museum 2.0

AUGUST 21, 2008

The success of these programs relies on businesses' attention to both rants and raves about their products and services. Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?"

Museum 20

Museum Review Rate Voice 20

Gyrus

JULY 26, 2016

As we embark hundreds of years down the road from some of these grand musings and green field possibilities, it is important to look back and evaluate what we as humans have actually accomplished. Most of these science fiction professionals have taken various swings and unfortunately missed the mark horribly. E-Learnings.

eLearning 66

eLearning Mobile eLearning Industry Training 66

ASU Lodestar Center

AUGUST 24, 2011

Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. The goal is to achieve the greatest ROI and to keep track of the budget in order to influence budgetary needs for the coming fiscal year. Storytelling.

Communication 93

Communication Effective Impact Benchmark 93

NTEN

MAY 27, 2010

Know when to respond and when not -- pay attention to people's tone and influence. We monitor sites in real time, evaluate what's necessary to respond to, develop responses with PR, deliver responses the same way generated, monitor following conversation and alert Communications in daily meetings. Have a response process.

Social Media 62

Social Media Media Cancer Social 62

Nonprofits Source

OCTOBER 11, 2017

There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate. There’s just one problem… You have about 8-seconds to grab and retain a visitor’s attention before they leave your site.

Process 98

Process Content Digital Marketing 98