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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Roger Dooley says instead of asking for donations to a symphony, raise money for the cellist named Marie (or tuba player Tim).

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Building Relationships: 4 Creative eCard Uses for Nonprofits

Get Fully Funded

You’re constantly searching for creative ways to tell people about your cause and raise more support for your work. Each eCard you send not only helps raise funds but also strengthens relationships by making donors feel engaged with and connected to your cause. The eCard will act as proof that the donation was made in their honor.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward. Written by a master storyteller, this book shows you how to use stories to get people’s attention—and their donations.

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Inclusive & Impactful: Fundraising Within The Disability Community

The NonProfit Times

As a fundraiser, your job is to understand the perspective of potential donors by shifting the lens of authentic attention via listening and open-ended questions — at the right place and at the right time — to become partners and allies in improving the world. Do you project positive qualities onto people without knowing them?

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Strategic Storytelling For Brand Building: How To Identify And Share Your Nonprofit’s Brand Origin Story

Kindful

Notice how subconsciously your attention was just hooked? Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. A good story allows organizations to build those relationships, win hearts, change minds, and prompt action. It’s brain science.

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

Notre Dame received $1 billion pledged and more than $300 million raised in just a few days. The mesolimbic part of the brain assigns values to the sensory stimuli, helping us classify what we feel. Emotions are fundamental to get donor attention and prompt actions. The paradox is that the response was too much and too late.

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