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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

Raise 93
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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Roger Dooley says instead of asking for donations to a symphony, raise money for the cellist named Marie (or tuba player Tim).

Brain 92
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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward. Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron.

Free 119
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People Want To Belong To Your Nonprofit’s Community

Bloomerang

An Under-Appreciated Part of the Philanthropic Value Exchange is the Relational One It’s the friend-raising and ongoing nurturing part of the fundraising equation. Friend-raising is about crafting a donor-centered journey that predisposes folks to want to give, and keep on giving. What other opportunity and value might you deliver?

People 114
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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Thus, for 2013, please: 1) Ask for a raise. That said, 70 percent of nonprofit staff positions in the United States are held by females who many say aren’t so good at asking for raises. Even if it is only a small raise, this is the year that all nonprofit social media managers (female and male) should ask for a raise.

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4 Signs You Are A Burned Out Nonprofit Fundraiser

Beth's Blog: How Nonprofits Can Use Social Media

When you’re overworked and over stressed, it affects your concentration—your mind wanders, you forget things easily, you can’t focus. Self-care solution: Add more movement into your workday—stand up and walk around to clear your mind. Instead, incorporate a brain-replenishing walk into your lunch hour.

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? or something like that? Whatever your mission, the better you tailor your message to what’s top of mind for people, the more likely you’ll be able to inspire them to make a gift to you now. per dollar raised.

Rate 110