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#13NTC Session: Mindful or Mindfull Social Media?

Beth's Blog: How Nonprofits Can Use Social Media

This blog post serves as a resource page for a session on mindfulness with Rob Cottingham and Jana Byington-Smith. Description: How nonprofits can stay focused given all the distractions inherent in today’s attention economy? To provide best practices for taming the digital jungle that assaults our brains everyday at work.

Mind 100
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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

Raise 93
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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Written by a master storyteller, this book shows you how to use stories to get people’s attention—and their donations. Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.

Free 119
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AI For Good: How 3 Nonprofits Grew Their Impact With Machine Learning

Global Giving

Have you exchanged data with like-minded organizations to grow your impact? They use this information to identify loans that aren’t getting as much attention and promote them on their platform to increase their visibility. The UCSF Brain and Spinal Injury Center improves treatment guidelines using insights from machine learning.

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How To Avoid Becoming Addicted To Your Mobile Phone

Beth's Blog: How Nonprofits Can Use Social Media

Recently, 60 Minutes did a piece on Brain Hacking or intentionally designing apps so you feel the need to to check in constantly. Rosen’s research can not yet determine what the impact is on our brains and lives as it too soon. Put only “tools” — and not apps designed to consume more of your attention — on your home screen.

Phone 108