Remove Attention Remove Awareness Remove Influence Remove Research
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers.

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

Advocacy 199
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The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 2020.

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Not all influencers are the same.

Influence 115
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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

Social media is powerful because it leverages social influence – people trust information from those within their networks. As more organizations are relying on social media for their communication, it is becoming increasingly harder for nonprofits to attract and hold a prospective donor or volunteer’s attention.

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[ASK AN EXPERT] What’s A Better Hook: Suspense Or Emotion?

Bloomerang

As with many things in life, there is no one right way to capture folks’ attention. When you don’t have close constituents, and don’t know much about them, you need to begin by building awareness. And research from Robert Cialdini, Paul Slovic, and Daniel Kahneman, among others, shows fear of loss weighs heavier than hope of gain.

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3 Top Learning Strategies You Need To Change The World

Bloomerang

We tried all sorts of things to get attention and see how far we could push the boundaries. There are plenty of books, articles, and research papers (see, e.g., here , here , and here for just a few) on the topic of how people learn, but the reality is there’s a continuum. And we learned fast. We didn’t stop trying.