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Direct Mail Donor Acquisition Strategies

Allegiance Group

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. This article provides insight and perspectives on donor acquisition strategies for direct mail.

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What You Should Know if You’re Thinking of Starting a Nonprofit Organization

Bloomerang

You must have your founding Board of Directors and officers selected prior to filing your Articles of Formation or Articles of Incorporation with the state. Prepare and file Articles of Incorporation. . This form can be completed by mail, phone, fax, or online. To do this, complete IRS Form SS-4.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Need proof? The result?

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Technology Challenges Nonprofits Face

TechImpact

Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email). “Originally the annual appeal was sent by direct mail, then we saw a shift to email, but even now email is becoming less effective–spam filters are picking up more and people are growing numb to solicitations.”

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5 Simple Steps For Moving Your Nonprofit’s Email To The Cloud

TechImpact

Moving your nonprofit organization to the cloud is not as hard as you think and the benefits include saving approximately 30% on email services, increased storage space per user, and a more reliable email server, according to an article on The Daily Beast. The organization’s DNS provider who currently hosts the mail files is contacted.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! like these tips.).

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Need proof? The result?

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