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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

85% of all emails are spam. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind. Need proof?

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Technology Challenges Nonprofits Face

TechImpact

Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email). “Originally the annual appeal was sent by direct mail, then we saw a shift to email, but even now email is becoming less effective–spam filters are picking up more and people are growing numb to solicitations.”

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

85% of all emails are spam. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind. Need proof?

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Do You Need to Register to Fundraise Online? A Crash Course

Get Fully Funded

In order to solicit donations, you’ll need to follow your state’s filing requirements and properly register before collecting donations. To help your nonprofit’s leadership understand and comply with online fundraising guidelines, this article will provide a crash course on the basics of maintaining legal compliance while fundraising online.

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Data hoarding: Does the term apply to your donor data?

3rd Sector Labs

You keep mailing out newsletters and fundraising appeals. You keep adding new donors, new prospects and your mailing lists get larger. It applies to outcome measurements, web traffic, social media data, emails, image files, document versioning, backups, backups of backups, etc. Have you done the math on returned mail?

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Outlook.com — The New Hotmail

Tech Soup

Outlook.com now has 400 million active accounts, more than a quarter of which are getting their mail, contacts, and calendars on mobile devices via Exchange ActiveSync. Users of other services like Gmail or Yahoo Mail can set up a new @outlook.com address and have their other accounts forwarded.

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Software to Build and Grow Your Nonprofit

Tech Soup

Keep Files Safe. This program offers all of the features and protection of Norton AntiVirus but adds anti-phishing, anti-spam, and anti-intrusion firewalls; guards against adware, hackers, unwanted email, and unsafe search results; and protects against websites that try to trick you into divulging personal information.