Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. The site currently has 1.6

Social Media 247

Social Media Interview Examples Media 247

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. 8 percent of file are donors. Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program. Tags: E-mail Fundraising. Meg Murphy, Convio. [Ed. You can read all the details here. ].

Convio 76

Convio Mail Newsletter Game 76

Tech Soup

FEBRUARY 6, 2012

Human resources software can save you time, reduce paperwork, and help you get rid of paper HR files once and for all. We have a good collection of articles at TechSoup to help you navigate these waters. offers built-in word processing, mail merge features, and safeguards to prevent duplicate records.

Software 58

Software Audio Nonprofit San Francisco 58

NTEN

OCTOBER 11, 2010

When PID is kept in different buckets, it’s harder to manage and create customized communication -- like when mailing addresses and emails are kept in separate systems, due to legacy databases or department requests. . Grab my mailing address and you can send more locally-focused messaging (or junk mail).

Data 55

Data Support Synchronous Mashup 55

Tech Soup

SEPTEMBER 15, 2011

Check out this TechSoup article on figuring out which type of project management software fits your requirements. In the eleventh hour, they announced that Cohuman would continue full operations , assuaging the fears of the users who rate it. them, makes files accessible from anywhere, and it is fully integrated with Google Apps.

Project 50

Project Tools Management Online 50

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Plus, tag expenses for fundraising, programming, and administration in order to make filing your Form 990 at tax time that much easier. Get our tips in this article.

Org 91

Org Raise Tools Help 91

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. "Email marketing," as you may already know, is a rather broad term covering a range of electronic mail communications. Articles using clear, well-edited copy that's relevant to your readers (i.e. Denise Moorehead, Third Sector New England. [Ed.

email 81

email Campaign Work Newsletter 81

Connection Cafe

JANUARY 7, 2009

That was the lead sentence in an article Convio Chief Strategy Officer, Vinay Bhagat wrote for the Convio Connection newsletter last January titled, "10 Online Marketing Strtegies for Fundraising in Challenging Times." He wrote that: "In addition to the recession, we are also seeing some other troubling indicators.

Empowerment 20

Empowerment Convio Mail Slides 20

Care2

APRIL 15, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Nonprofit Tech for Good

JANUARY 10, 2022

For the United States as one example, the organization must have filed with the IRS as a 501(c)(3) nonprofit. Performance: The account must maintain a 5% click-through rate each month. Responsive Search Ads can increase your click through rate which helps keep you above Google’s thresholds. Use Ad Extensions.

Google 341

Google Grant Guide Nonprofit 341

Connection Cafe

APRIL 6, 2015

This would determine she is a good target for your next year end mail campaign. Applying enhanced wealth and philanthropy scoring she returns a Major Gift Likelihood score of 950 out of 1,000, and her targeted ask amount rating shows a range of $10,000 – $25,000. Within that article she talks about her passion for charities.

Analytics 20

Analytics History Utah Gift 20

Care2

APRIL 16, 2008

In selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. FAQs Q: How is drop-off measured?

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

In selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. FAQs Q: How is drop-off measured?

Advocacy 44

Advocacy Social Media email Online 44

NTEN

APRIL 16, 2009

We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. These problem areas can be identified by poor quality score, low clickthrough rate (CTR), low impression volume, poor ad position, high cost-per-conversion, and more. We hope you do, too!

Adwords 47

Adwords Evaluation Google Statistics 47

Care2

AUGUST 16, 2008

For example, what are some of the best export settings with respect to frame rate, compression, resolution dimensions sample rates, etc? We use a file size measurement -- video files must be under 300 MB. Has research been done to measure conversion rates, and, if so, what has it concluded?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

For example, what are some of the best export settings with respect to frame rate, compression, resolution dimensions sample rates, etc? We use a file size measurement -- video files must be under 300 MB. Has research been done to measure conversion rates, and, if so, what has it concluded?

YouTube 34

YouTube Video Social Media Advocacy 34

Whole Whale

MAY 5, 2021

Your organization’s public disclosure of financial and tax documents can help instill confidence in donors, yes, but also grant making foundations, future hires, journalists, charity rating organizations, and the general public more broadly. Charity Ratings.

Public 90

Public Practice Build Donor 90

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. You’ve certainly seen pieces praising the benefits of digital marketing and lamenting the shortcomings of direct mail (or vice versa). Direct mail and other physical marketing materials.

Storytelling 98

Storytelling Digital Marketing Guide 98

Allegiance Group

SEPTEMBER 17, 2023

Post blog articles, videos, and other media to inform and educate the audience about your mission. Add text-to-donate codes to your direct mail and use the tool to promote other ways to get involved. Favorite Feature: More traditional wealth screening tools only allow nonprofits to screen their file every two to five years.

Tools 52

Tools Effective Fundraising Donation 52

Bloomerang

JUNE 25, 2021

And then I also threw in an article of mine that I wrote a little while back on how to keep your database clean and up to date. Many mail houses and data systems. So it’s updating your data file with changes of address. Now, 50% of people pay more attention to direct mail than to any other marketing channel.

Database 70

Database Donor Video Mail 70

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Connection Cafe

APRIL 13, 2018

Before you embark on a multichannel campaign, it’s important to evaluate the state of your constituent contact information as you may need to deploy strategies to improve the hygiene of your file or append email information in order to maximize your results. Tip 1: Master your direct mail fundraising.

Education 23

Education Fundraising Mail Offline 23

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. Always know the response rate to both direct mail and e-mail and keep track of it. Like this article? Keep reading. Get another!

Communication 93

Communication Effective Impact Benchmark 93

Care2

NOVEMBER 5, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 6, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

Nonprofit Tech for Good

SEPTEMBER 6, 2022

Newsletter Spam Check :: mail-tester.com. Using emojis on social media can increase engagement and when used in email subject lines, can increase open rates. Lumen5 converts articles and blog posts into video content – ideal for social media. Mailmunch enables users to create a variety of pop-up email forms for their website.

Tools 339

Tools Resource Free Social Media 339

Nonprofit Tech for Good

JUNE 29, 2021

Using emoji on social media can increase engagement and when used in email subject lines, it can increase open rates. Postable allows users to easily send cards and postcards through snail mail. Small PDF enables users to convert numerous files types into PDFs as well as edit and merge PDFs. Emojipedia :: emojipedia.org.

Tools 345

Tools Resource Free PDF 345

Tech Soup

APRIL 21, 2014

A new nonprofit Greenpeace report entitled: Clicking Clean: How Companies are Creating the Green Internet rates the big cloud computing companies on how much renewable energy they’re using to power their data centers. They allow you to back up and restore files. The difference is pretty simple though. That's it.

Green 57

Green News Issue Technology 57

Nonprofit Tech for Good

JULY 28, 2013

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. ” The Wibbitz Play Button or Player can be easily added to entire websites, single articles, or just on a home page.

Free 280

Free Mobile Nonprofit Map 280

Connection Cafe

DECEMBER 5, 2017

In our npEXPERTS Spotlight series we’ll be sharing some of our favorite articles from the past 5 years. The focus shifted to a new set of key performance indicators (KPIs), including: File size and donor file coverage ratios. Donor retention rates across lifecycles. Percent of donors giving 5+ years consecutively.

Analytics 33

Analytics Data Analysis Metrics 33

Nonprofit Tech for Good

FEBRUARY 20, 2019

Using emoji on social media can increase engagement and when used in email subject lines, it can increase open rates. Shopify allows nonprofits to develop an online storefront at a discounted rate so your charity or nonprofit can sell products online. Postable allows users to easily send Thank You cards through snail mail.

Resource 279

Resource Tools Free Online 279

Nonprofit Tech for Good

APRIL 13, 2018

Lumen5 converts articles and blog posts into video content – ideal for social media. Using emoji on social media can increase engagement and when used in email subject lines, it can increase open rates. Postable allows users to easily send Thank You cards through snail mail. Video Editing. Lumen5 :: lumen5.com.

Mobile 261

Mobile Tools Free Online 261

NTEN

MARCH 18, 2010

Note: This article was originally published in a slightly different form on TechSoup.]. This solution allows for unified communication among a distributed work force with features like professional call trees, extension dialing, transferring calls, conferencing, voice mail, fax to email, and so forth.

Work 65

Work Change Environment Nevada 65