Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

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EveryAction

SEPTEMBER 20, 2016

Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. , Amy recommends setting metrics around the responses a post receives. Ready to start posting?

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sgEngage

OCTOBER 11, 2023

You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. By embracing new tools and techniques—from social media and email campaigns to analytics and optimized giving processes—you can uncover sources of new donors that may be right under your nose.

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Neon CRM

NOVEMBER 15, 2023

When it comes to identifying potential donors, the donor analytics in your nonprofit CRM should help you see who in your database shares characteristics with your active supporters and build segments based on that. Use direct mail as an opportunity to be a storyteller and put your impact on paper.

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Allegiance Group

APRIL 15, 2024

Consider incorporating these strategies into your preliminary concepts for the campaign: Leverage storytelling. To confirm that your strategies are effective and align with your audience’s preferences, conduct tests with members of your target audience, measuring brand awareness and likelihood to support your cause.

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Forum One

NOVEMBER 21, 2022

The new website also applies insights from usability testing to improve the experience of exploring community data to help individuals and families decide where to live, and exploring data to help community leaders and policymakers serve more of their residents.

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Forum One

NOVEMBER 18, 2022

The new website also applies insights from usability testing to improve the experience of exploring community data to help individuals and families decide where to live, and exploring data to help community leaders and policymakers serve more of their residents.

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Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Data analytics fall into one of four types. Descriptive analytics (hindsight): This answers the question of "What happened?" Please visit the site to view this video).

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Forum One

MARCH 23, 2021

Interviews, usability testing, card sorting, and reviewing analytics can give you a better understanding of your audience’s needs and behaviors. articles, interactive media, storytelling elements) do you have? You can do this by asking users directly or indirectly. Content: What content (e.g.,

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CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

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Tech Soup

MAY 9, 2016

We know that good stories power fundraising and marketing, so join one of our events to discover powerful case studies and connect with digital storytelling experts in your community. Storytelling is our focus for May, but every month our global network of community organizers host Tech4Good events in more than 50 cities.

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Nonprofits Source

JUNE 22, 2017

The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console.

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Tech Soup

AUGUST 7, 2012

Now that you understand your audience, let’s look at ways to use visual hierarchy, navigation structure, and testing to understand how. August 30: Testing Your Visual Story. organization, your goals, and your mission — let’s test it and see how. We’ll review Google Analytics, content.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Test, but be careful. If you’re not sure your video belongs on your donation page try a test run and track your analytics carefully. Remember that your fundraising story is a narrative, so put the ancient art of storytelling to work for you. Video can compliment a donation page.

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Connection Cafe

OCTOBER 29, 2018

That means marketing, finance, analytics, grants management, and more. As our speakers in the session focused on “data-driven storytelling” highlighted, analytic reports don’t replace meetings, but they can certainly help them. Foster a data culture, and a testing culture . Know your audience .

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Achieve

JULY 2, 2019

Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , Test-and-learn.

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Tech Soup

SEPTEMBER 7, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Test Your Visual Story. Then, you can use Google Analytics to start understanding trends — how long are users spending on your website?

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Tech Soup

FEBRUARY 12, 2016

Also, here's Heather's blog series on The Power of Written Storytelling , which points out many of the ways these kinds of stories are so unforgettable. Brand it and test it. Look at the analytics and see for yourself. Don't forget that great stories stay with you. Offer a Call to Action. Or, find a new tool.

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Connection Cafe

FEBRUARY 25, 2014

Storytelling is one of the most important ways for us to spread awareness about the threat of malaria, and pictures are invaluable when it comes to telling a good story. It’s a feeling we hope to share through our Power of One campaign, every dollar given provides a malaria test and life-saving treatment for a child in Zambia.

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The Science Behind Engaging your Supporters

OCTOBER 3, 2018

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Did he engage with a recent fundraising email? Click an online ad? Look no further. ).

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Cloud 4 Good

MAY 12, 2022

At the end of April, Salesforce developers, integration and analytics experts, and architects converged in San Francisco for two days of workshops and sessions at TrailblazerDX (TDX), Salesforce’s developer conference. Any advanced analytics tool needs access to data from diverse sources. Tableau was another focus of the conference.

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Reflection San Francisco Badge Integration 94

Nonprofit Tech for Good

DECEMBER 3, 2020

There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. Facebook has a well-known pattern of testing new fundraising tools with a small, select group of nonprofits and then expanding them to all nonprofits. 7) Utilize Facebook Messenger.

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Nonprofit Tech for Good

SEPTEMBER 29, 2019

In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. Start testing these strategies for yourself. So why can’t you convert more of your web traffic into donors?

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Achieve

MARCH 19, 2015

As a nonprofit professional, unless you’ve been living under a rock for the past few years, you know that storytelling – sharing the real stories of real people whose lives were enriched by your help – is the best way to reach potential donors. See what happened when Achieve tested. So why do they sometimes not work?

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Care2

MAY 4, 2009

Well examine what can and cant be quantified as well as various metrics and analytics tools. Better Online Storytelling Designed by Roger O. Well take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots.

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Saleforce Nonprofit

AUGUST 26, 2021

The National COVID-19 Resiliency Network is a community health portal using data and analytics to pair target populations with the support and services they need. “If She’ll discover where she can go to get a vaccine or to get tested. A woman in Atlanta, for example, can type in her zip code and see the community resources around her.

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Qgiv

JULY 29, 2021

It’s helpful to test whether your word will be autocorrected by typing it in various phones. Storytelling is an essential component of fundraising , and especially so when it comes to mobile fundraising. So, how exactly can your mobile fundraising affect and support your nonprofit storytelling? Supply drive.

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Qgiv

FEBRUARY 15, 2022

Use analytics software to determine what days and times you have higher open and click-through rates. Test marketing strategies. Test new strategies every so often and don’t always continue using the same strategy just because it’s proven to work well for now. Branding Guide with graphics, logo color codes, etc.]

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Template email Fundraising Tips 59

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. Seeing as humans have the attention span less than that of a goldfish , you may need the extra time to focus on storytelling. If you can’t predict behavior then you must test and study it to base informed decisions on the direction of your content. Google Analytics. Google Analytics.

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Bloomerang

JULY 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself. Lastly, with Classy’s donation management tools, you can review robust donor reports and data analytics and access a 360-degree view of your supporter interactions.

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Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Make-A-Wish Foundation monitors analytics, does tests, and tweaks its website ( www.wish.org ). First-Person Storytelling. Video has exploded in terms of online consumption, influence on search engine results, viral potential, and brand storytelling possibilities. Guest Post by Petri Darby, Make-A-Wish Foundation.

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Nonprofits Source

MARCH 21, 2018

Charity: Water is leveraging Facebook advertising in a big way by using storytelling to raise awareness of the global water crisis and inspire people to give. In a recent campaign Save the Children raised 4X more donations and decreased their costs by 76% by testing conversion-optimized ads. Facebook Advertising. By default an ow.ly

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Connection Cafe

JANUARY 13, 2021

Learn more from Ira on the sgENGAGE Podcast: “Visual Storytelling: A Picture is Worth 60,000 Words” User engagement can be affected by all sorts of technical and content factors, but you can at least minimize the risk that your website itself is the root of the problem. Consider these tips: Start by tracking conversions.

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EveryAction

AUGUST 17, 2016

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. From there, take advantage of your platform’s A/B email testing and figure out how to best speak to both Malik and Nellie.

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Software Donor Management Template 100

Forum One

DECEMBER 13, 2023

Since 2012, Educational Testing Service (ETS) has engaged Forum One to design and build more engaging, interactive reports to share the NAEP results, including the most recent 2022 Nation’s Report Cards for Mathematics and Reading , with data at the national, state, and district levels.

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Celebrate Award Colorado Museum 68

NonProfit Hub

FEBRUARY 5, 2016

The way storytelling can be harnessed internally to break down silos; 3. How storytelling can enhance fundraising, even by volunteers and board members; 4. Advanced Storytelling: Combining Your People and Money Stories to Raise More Money. Master Storyteller and Fundraising Culture Change Expert, Lori L.

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Causes Camera Storytelling Technique 28

Achieve

JULY 23, 2017

On the website side, make sure you have a program like Google Analytics in place and built out to track goals, conversions, donations and more. Strong campaigns utilize needs-based storytelling, which starts with the beneficiaries your organization serves. events, emails, phone calls, social media updates, etc.)

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