Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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.orgSource

JULY 25, 2023

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. But as no-code programming becomes even easier, customized analytics are certain to be just over the horizon.”

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Team Marketing Build Analysis 221

The MatrixFiles

DECEMBER 15, 2022

Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

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PDF Analytics Search Template 130

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. fact that I can often be found laying in bed at 6am and digging through client web reports. Google Analytics Dashboard. What to do with it? -

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TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

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Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

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Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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Analytics Web Resource Tutorial 58

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Use Multiple Views.

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Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page. Now it’s time to install Google Analytics on your site.

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M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Play along while we explore the key findings today at 1:00 ET.

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Benchmark Studies Ireland Metrics 69

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Why is Online Presence Management Better Than Web Design? Here’s our top five reasons for why OPM is better than web design. By harnessing the power of the web, your business can draw in customers from all over the world. How is Online Presence Management different to web design? by Angharad Miller.

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Design Web Management Online 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Why is Online Presence Management Better Than Web Design? Here’s our top five reasons for why OPM is better than web design. By harnessing the power of the web, your business can draw in customers from all over the world. How is Online Presence Management different to web design? by Angharad Miller.

Design 52

Design Web Management Online 52

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Strategy Tips Google Search 98

sgEngage

AUGUST 23, 2023

If so, you’re in good company — a whopping one billion searches per day are health-related! With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Assess website analytics. Optimize the user journey.

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Nonprofit Tech for Good

MAY 8, 2019

For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here. The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. The web is always changing.

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Whole Whale

JUNE 15, 2022

News.google.com and can be used to search for your organization and then relevant keywords for your field of interest, include a search for competitors. Grab the RSS feed at the bottom of the search results page and add to Google Reader. Google Trends can be used to watch macro search trends around your cause area.

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Tools Guide Social Social Media 98

Care2

JULY 2, 2011

Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. CPC (Cost Per Click search) generated the most web pages viewed with an average of 5.6 page views per web visit. web traffic a.3%

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. 2 – Make Your Website Shine. 3 – Monitor Social Conversations.

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Whole Whale

JUNE 21, 2023

The ability of these tools to connect web behavior, third-party data, and CRM integrations ensure these tools pay for themselves when used correctly. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

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Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. " Introducing the Knowledge Graph: things, not strings | Official Google Blog – "Search is a lot about discovery—the basic human need to learn and broaden your horizons. Take a query like [taj mahal].

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Connection Cafe

JULY 22, 2013

Note: This is the second in a series of posts about the Nonprofit Web Design Process. Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Methodology.

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Analytics Design Research Process 37

TechImpact

APRIL 23, 2014

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. Bottom line is, many, if not most, of your web visitors are arriving at your website not for the reasons you intended. Perhaps your event featured an affluent celebrity and the web surfer landed on your page because of that name.

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Allegiance Group

APRIL 15, 2024

For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.” Audit your content to evaluate how well your website meets user search intent.

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Qgiv

MARCH 29, 2023

billion Google searches per day, the opportunities to be seen by a new online audience are endless. With the Google Ad Grant, nonprofit organizations have the opportunity to appear near the top of a Google search for FREE. In order for Google Ads to be successful, having high search volume keywords on each webpage is crucial.

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Grant Google Nonprofit National 97

Care2

JULY 2, 2011

Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. CPC (Cost Per Click search) generated the most web pages viewed with an average of 5.6 page views per web visit. web traffic a.3%

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Analytics Google Websites France 74

sgEngage

APRIL 18, 2022

If so, you’re in good company — a whopping one billion searches per day are health-related! They may be searching for crucial medical advice, doctors’ names and contact information, a map of your facility, or other must-have information. Review your website analytics. Let’s dive in! Map and optimize the user journey.

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Websites Organization Tips Map 75

Whole Whale

JANUARY 26, 2022

These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. . Turn on or tune-up the Google Ad Grant The Google Ad Grant gives $10k per month in free search ads and only about 10% of nonprofits are maximizing this asset.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

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NetWits

FEBRUARY 16, 2011

You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it! There is a multi-billion-dollar industry around the science of search engine optimization, so it is not surprising that lots of web managers are confused. What do you do? There is hope! Post often.

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Byte Technology

JULY 11, 2017

For those who have always been curious about Google Analytics but thought the process of getting it installed on their site was too daunting, think again. The full screen search overlay is a nice feature that many users aren’t aware of at all. (If And you can add the same code again and again whenever you want to start a new page.

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WordPress Plugin Tips Comment 100

Candid

APRIL 13, 2021

Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Google Ads are the sponsored links that appear within many Google searches. If you’re employing this strategy, you’ll want to pay close attention to the analytics data that Google Ads provides.

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Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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Guidelines Track Practice Analytics 52

DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. Minimizing the size of image files and web page caching are just two things that can be done to increase page speed. Many users conduct web searches on their mobile devices.

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Byte Technology

APRIL 20, 2017

And all this wonderful information is provided to the site owner or administrator in the form of visual analytics that makes it easy to digest and, ultimately, leverage the knowledge gained. You even get free (but not very comprehensive) analytics data that shows how your site is performing overall. access and use a site.

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Byte Technology

APRIL 27, 2017

So if you web page doesn’t already have an FAQ element and you find yourself grappling with customer service questions again and again, perhaps it’s time to invest a bit of energy in building a dedicated page providing quick and concise answers. Here are some good FAQ plugins to check out.

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Plugin FAQ WordPress Site 100

Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent.

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Digital Practice Donor Strategy 52

Byte Technology

AUGUST 1, 2017

It may have been a large-scale malware attack, or some nefarious lone individual may have inserted files and scripts onto your server or hijacked your site’s emails or search results. Periodically check the results from the search bar of your website. And these ads often appear in a new window and remain unnoticed.

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