Three Overlooked Elements of Search Engine Optimization

Byte Technology

And as such, a good deal of preaching occurs from industry gurus as to how best to optimize this virtual face-to-the-world, making it not only attractive and alluring to visitors but easily “findable” by search engines as well. Therefore, if a non-profit hasn’t already been bombarded by advice on Search Engine Optimization (SEO) and taken steps to incorporate this component into their media strategy, their website is likely failing in a big way. Nonprofit SEO Web Design

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A GOOD SEARCH ENGINE OPTIMIZATION CONSULTANT

Confessions of a Non-Profit Executive Director

This could include the feel of an internet site where it seems in queries on the internet search engine. This growing dependence on the web means companies are beginning to employ professional Search engine optimization consultants to keep and enhance their website.

Are you ready for Google’s next search algorithm update?

Allegiance Group

Because as of April 21st, Google will expand the use of mobile-friendliness as a ranking signal in search results. Websites that are optimized for mobile devices will receive the highest SEO rankings , and the rest will be penalized in rankings which will result in a decline in organic search traffic. Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices.”

The search for good web conferencing

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology The search for good web conferencing August 17, 2007 I decided, perhaps rashly, that one way of exposing people to, and training people on, open source software, was by doing web conferencing. 24 per person/minute for web conferencing, plus $.15 at 7:32 pm Change » Blog Archive » Web conferencing redux 12.08.07

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Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

Byte Technology

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” It seems that the search engine behemoth is rolling out a new algorithm that will now rank sites based on how they render across the wide spectrum of mobile devices, whether they be smartphones, tablets or even the new watch technologies. Industry News SEO Web Design

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Search Engine Optimization Services in Slovakia

Confessions of a Non-Profit Executive Director

Search engine optimization is a set of rules for optimizing you website for search engines and improve your search engine rankings. It is the process that increasing the quantity and quality of the website traffic and showing the visibility of web page or a website of a web search engine.SEO to improve the result of direct traffic of website/visitor. If you have Web site, online store, Blog, SEO Can help your business to grow the objectives .

5 Web Reports Every Nonprofit Should Know

NetWits

fact that I can often be found laying in bed at 6am and digging through client web reports. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. I’m sure I’m not alone in my ability to spend hours upon hours sifting thru web analytical data and exploring all the amazing information amassed, working to decipher what it all means. Search Engine Optimization #nptech SEO

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Do Keywords Still Make a Difference in Effective Website Search Management?

Byte Technology

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. But then, with the advent of Search Engine Optimized tools, quality returns suddenly became the norm and relevant results were widely expected. The Semantic Search.

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Respect the Rank: Tips for Getting Your Non-Profit Better Results on Google Searches

Byte Technology

Dealing with the rigors of search engine optimization (SEO) can be a trying endeavor, and it’s too often that non-profits—many of whom may be working with an in-house website built by an amateur developer or a free web-based platform—don’t give due attention to the importance of establishing their organization at the forefront of search engine results. Does your organization appear in the top five search results? Nonprofit SEO Web Design

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The search for good web conferencing, take 2

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology The search for good web conferencing, take 2 January 31, 2008 Back in August, I did a review of web conferencing tools, with a decidedly unusual slant – as a presenter, I had to be able to share my Linux desktop.

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8 Steps to Prepare your Facebook Page for Graph Search

NTEN

Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search. Facebook Page SEO isn’t new Google has been indexing Facebook Pages for quite some time now , so Facebook Page SEO (search engine optimization) isn’t anything new. John Haydon. Partner. Socialbrite.

SSIR: Nonprofit Advantage for Future of Twitter and Search

Amy Sample Ward

Here’s an excerpt: The ability to search online has changed our lives. Because of search, it no longer matters how many pages there are on the Web, because search can find what you are looking for. Because of search, it no longer matters how many blog posts I write, because search can find the relevant ones for me or my readers. We are so used to searching online now that we can’t get away from it, rather, we don’t want to browse the web without it.

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Search Engine Optimization: The Importance of Meta Descriptions

Confessions of a Non-Profit Executive Director

Although meta data isn’t as much of a factor for search engine optimization and rankings today, meta descriptions still play an important part in on-page SEO. This “ snippet ” of textual content typically appears in the search engine results underneath the headline. The meta description provides search engine users with a brief description of what they can expect to find if they choose to click through to the website/landing page.

Just the Facts: Web Hosting Truths & Myths

Byte Technology

When it comes to the world of web hosting, myths and truths abound. Web hosting is complicated… or is it? The real truth is that delving into and gaining a full understanding of the world of web hosting is neither complicated nor easy—rather, the reality falls somewhere in the middle, a virtual gray area where it absolutely pays to do your homework and be informed before you make any sort of decision. That said, good quality web hosting doesn’t have to cost a fortune.

13 Twitter Search Examples for Nonprofits

NetWits

Twitter search is a pretty amazing resource that most have yet to tap into. Twitter search isn’t searching web pages and it doesn’t take days/weeks for your tweets to show up in the results. Why do I think it’s amazing you ask? Well, because it’s nearly real time and driven completely by humans. If you want to find out who’s talking about nonprofit work in your area within the last month or even today you can.

How To Search the Social Web: The Ultimate Toolkit

Robert Weiner

Robin Broitman of the Interactive Insights Group has created an extensive list of tools for searching the social Web. She calls it a "comprehensive guide to a wide range of resources, Web sites, services, and advice that will help you find, filter, and monitor the information you need more effectively."

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Making the world more accessible with web design

Candid

It’s not uncommon for copywriters or web developers to accidentally create accessibility barriers for aesthetics or convenience. But if your web design isn’t accessible, you risk missing out on online donations and other conversions. What is web accessibility?

Search engine optimization will be effective with implemented strategies.

Confessions of a Non-Profit Executive Director

In the United Kingdom is this prestigious agency that will boost your brand to different places with excellent web site designs. If you are looking for an agency that designs and develops your web page, you can request it on this site, which handles more than 200 monthly web pages, with satisfied customers. Through the agency’s website, you can get all the information and advice on web design and SEO positioning for your small or large company.

What is Search Engine Optimization and Why is it Important

Confessions of a Non-Profit Executive Director

If you are running an online business or website you will have heard of the term, SEO or Search Engine Optimisation. Search engine optimization is a set of rules which can be followed by website or blog owners in order for them to optimize the content provided on their websites. The optimized content on these websites is created in such a way that they are easily picked up by search engines such as Google. SEO is not only related to results from search engines.

5 Tips to Make Your Website Get Better Search Rankings

Tech Soup Blog

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services. According to a recent study , the first five search results get over two-thirds of the clicks. Tip 1: Think Like a Search Engine. Type in the search box.

Google’s new social search: +1

Allegiance Group

Instead of just sharing cool links on Facebook and Twitter, Google wants you to start marking useful links in your search results, so your friends can see them. The web is a-buzz with criticism of Google’s latest foray into social networking , and whether it will be more successful than Buzz. 1′s may appear next to your Adwords ads as well as organic search results – another way for ads to help boost your influence. Search Engines Social Media

Google Shows Startups (and Nonprofits) How to Master SEO in 10 Minutes [VIDEO]

NetWits

Google’s over 1 million computer servers in data centers around the world handle over 1 billion searches per day. billion monthly searches. Making Google the largest traffic driver on the web. Oh, and they own 85% of search traffic on the web. Having a good understanding of search engine optimization at your nonprofit is key to achieving online success. That said, search engine optimization doesn’t have to be that hard.

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How To Search the Social Web: The Ultimate Toolkit

Tech Soup Blog

Robin Broitman of the Interactive Insights Group has created an extensive list of tools for searching the social Web. She calls it a "comprehensive guide to a wide range of resources, Web sites, services, and advice that will help you find, filter, and monitor the information you need more effectively." Tags: Social Networking Web 2.0

Should I Hire a Web Design Agency or Do It Myself?

Byte Technology

There are several web design platforms out there such as Squarespace or Wix that tout how they can be used by people with no website development experience to build professional looking website. You’ll need to stay current as a web designer to ensure your site is still relevant.

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Great reads from around the web on June 6th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. " Introducing the Knowledge Graph: things, not strings | Official Google Blog – "Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. For more than four decades, search has essentially been about matching keywords to queries.

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Web Design Trends: Layouts

Allegiance Group

Also note that google will expand the use of mobile-friendliness as a ranking signal in search results. More on that here: Are you ready for Google’s next search algorithm update? This fluidity (especially for mobile devices) has contributed to the second trend, the lengthening of web pages. The biggest concern raised with lengthening web pages is that people won’t scroll to see the content below. User Experience Web Design

Top 6 Popular Site Search Widgets

Wild Apricot

As your website grows in size over time, you may want to think about adding a site-specific search box or widget, to help your readers to find the information they’re seeking among your web pages. According to stats released by Lijit last November, Google still holds the lead for popular site search widgets, withLijit coming up fast in second place. Other popular search tools named in the Lijit study included Blogbar.org, Eurekster, IceRocket, Quintura, and Sphere.

Getting Started with Google’s Core Web Vitals

Forum One

In May of 2020, Google announced updates to their Core Web Vitals —a set of metrics that measure web usability based on load time, interactivity, and the stability of content as it loads. Broadly, these metrics are designed to help Google measure user experience on the web.

Turn Good Web Pages Into Great Ones

NetWits

You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Here are a few key ways to edit that web copy and turn the material that you have into great web copy: Cut the fluff. Web writing is often too verbose.

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Tracking site search with Google Analytics

Allegiance Group

The feature is site search tracking, and it’s the easiest, most powerful feature in Google Analytics that you’re probably not using. But if you use a different web analytics package, it probably includes a similar, equally valuable feature, and it’s worth looking into how to activate it.). But just because they view a page doesn’t mean it contained the information they needed, and most of your search visitors are probably coming from branded terms.

Why SEO? A primer for association and non-profit web sites

Wild Apricot

Keith is the founding partner of BetterMail.ca , an engagement campaign software company that operates a consulting division completely focused on search marketing and Wild Apricot is a (happy!) Search engine optimization, or SEO, is something we've all heard about, but what is it, really, and why should any association or non-profit manager care about.( This is a guest post by Keith Holloway.

Where Should You Invest Your Time: Google+, Search, or Email?

Beth's Blog: How Nonprofits Can Use Social Media

Do you need to redesign your web site , incorporate SEO, or beef up your CRM and email strategy. As John Haydon said later in the thread, &# Don’t buy the Persian rug if your roof has a hole in it&# and then wrote this post. As you can see from the graph above, Pew found: Email and search form the core of online communication and online information gathering, respectively. Source: Pew Internet.

Web Design Only Languages?

Confessions of a Non-Profit Executive Director

To be clear, there is a distinction between a Web Designer and a Web Developer. They are the general population will’s identity painting the photo of your business on the web. Along these lines, affirm… that implies when I need a site for my business on the web, I have to get a Web Designer! Enter the universe of Web Developers! Web Developers are by and large electronic application software engineers who compose the code that really stuffs.

Topic-Based RSS Search LazyFeed Opens to the Public

Wild Apricot

The search tool has been in beta for the last couple of months, open to new users by invitation only while its developers gathered feedback from early users. Video RSS search Tags: Non-profit technology nptech Web 2.0 LazyFeed is a new RSS feed engine based on topics, not sources or individuals, that offers a new way to find information online blogs, news services, podcasts, social media updates, and so on — content from any site that publishes an RSS feed.

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Nonprofit Web Design: 3 Common Challenges & Solutions

Connection Cafe

For nonprofits without dedicated web design and tech teams, website maintenance and updates are all too easy to neglect. Web design can be an intimidating new task to take on if you’ve never spent much time under the hood of a website.

Getting What Works: Six Things to Look for in a Good Web Designer

Byte Technology

It may sound like a no-brainer, but be sure the designer you’re courting is using not only a wide array of web design tools but also the most current versions. Search engines such as Google are constantly revamping the way they index and rank websites. Ensure your designer is thoroughly versed in Search Engine Optimization (SEO) by looking at some of their previous work and doing keyword searches. Nonprofit Web Design

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Web Analytics Resources for Nonprofits

Tech Soup Blog

Web analytics can help reveal how much traffic your site is getting and how people are finding it. Google Analytics is the most popular web analytics tools out there due to its easy-to-access web interface and fairly straightforward features. TechSoup donor partner GiftWorks often has free webinars on Search Engine Optimization (SEO), Google Analytics, and more. Idealware's A Few Good Web Analytics Tools covers a few alternatives to Google Analytics. Web 2.0

Most Popular CMS WordPress for Web Development

Confessions of a Non-Profit Executive Director

This is one of the most popular tools for web designing in today’s world. The WordPress web will offers users to create a blog on their website and also provide the various types of tools which perform various functions. If you don’t use the technology then you can easily contact the professional WordPress Web designer or developers. Web DevelopmentOne of the easy ways to make a website or blog is by using the WordPress.

Tech Quick Take: MS Search Server 2008 vs Google Mini

Allegiance Group

Microsoft quietly launched their free Microsoft Search Server 2008 product earlier this year as a product that heavily leverages the same Enterprise Search technology found in their Sharepoint 2007 product. That quiet introduction belies the fact that Search Server is directly poised to take on the de-facto market leader in low cost website spidering and searching, the Google Mini. Right now, we're in the midst of a website redesign that utilizes Search Server 2008.

Upcoming Webinar April 30: Public Tech Instruction for Online Job Search Assistance

Tech Soup Blog

Eastern), Public Tech Instruction: Online Job Search Assistance will offer helpful information about providing job seeker assistance using innovative services and tech savvy tools. Come to this free webinar to learn how your library or nonprofit can improve its job search training programs. Do you help job seekers at your library or nonprofit? Supporting job seekers is a critical service provided by public libraries and community based workforce organizations.

Finding What You Seek…In a Search Tool

Allegiance Group

It seems that the search box is a ubiquitous piece of website functionality. Most of us web users don’t think too much of what goes into that site search. That little search box tells us something very important: what do users want from our website, and more importantly, are they finding it. Many a CMS gives you built in search functionality. Does your CMS offer search reports? Do the search results make sense? Can you reorder the search results?

Web Hosting Guide: Mistakes To Avoid When Choosing A Host

Confessions of a Non-Profit Executive Director

Your site requires the best web hosting services to be accessible on the Internet and perform as per your expectations. The answer to the question lies in your process of searching for a reliable hosting company and buying its services. When you are searching for the right web hosting plan for your website, you come across many host companies that claim to offer limitless features with an expensive hosting package. Web Hosting

The Key Performance Indicators and the Elephant

NetWits

Interactive Online Fundraising Search Engine Optimization Web Design Goals online strategies setting goalsDoes this mean you shouldn’t pay attention to form completion rate (or the reverse metric, form abandonment rate)? No, it just means these are KPIs but not end goals.