Google Analytics - Site Search

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard and the second and third posts for a tour through some of the most useful reports around visitors & even more exciting reports about visitors and the fourth post on excluding internal traffic from Google Analytics reports. When you think of search engines, you probably think of Google, but maybe not Google Analytics.

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Understanding Volunteers and Donors With Analytics

Connection Cafe

Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website. This includes visits from organic search, direct traffic, social media initiatives, referral sources, and email campaigns. Your nonprofit can also use Google Analytics to set up conversion goals.

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Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics. Here’s why healthcare nonprofits need analytics-driven fundraising: Analytics provide focus: My healthcare clients often tell me they count on working amid constant change, where they need to do more with less, and that efficiency and effectiveness are more important than ever.

Social Media Analytics: The Basics

NonProfit Hub

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have grown over time—and so much more. Where are my analytics located?

Twitter Analytics And Your Nonprofit

TechImpact

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. The truth is your nonprofit’s Twitter is producing just as many important analytics as your website is, and you should be tracking and reporting on them. Twitter Analytics. Twitonomy is perhaps the most robust analytics platforms available.

Analytics: Taking the First Step

Connection Cafe

I remember when I first started to incorporate analytics with prospect research… I was terrified! I was also shocked to realize that I had been doing a form of analytics all along. There are many books available on fundraising analytics and one easy way to find them is to use your favorite search engine. I always recommend using two different search engines to maximize your results. Attend conferences that include analytics.

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. We want to make sure that Google Analytics is linked to Google Ads.

Tracking site search with Google Analytics

Beaconfire Wire

What would you say if I told you that Google Analytics can tell you exactly what visitors on your site are looking for, and whether they’re finding it, and that you can turn on this feature in just 2 minutes, with no technical skills required? The feature is site search tracking, and it’s the easiest, most powerful feature in Google Analytics that you’re probably not using. I’m talking mostly about Google Analytics today.

Google Analytics - Annotations

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. If you’ve been following these Google Analytics posts, you’ve probably come to see website analysis as a sort of sleuthing. Your SEO efforts started paying off & you started ranking on page 1 of Google for an important search term.

Why April 21st May Ruin Your Nonprofit's Website Analytics

EveryAction

Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

Nonprofit Website Analytics: Why And What You Should Care About

TechImpact

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are important because they let you know who’s on your site, where they came from, what the looked at when they were there, and where they went after.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing. Google Analytics for nonprofits without defined goals should be hard to imagine. 3 Reasons to Use Google Analytics Goals.

Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

Byte Technology

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” It seems that the search engine behemoth is rolling out a new algorithm that will now rank sites based on how they render across the wide spectrum of mobile devices, whether they be smartphones, tablets or even the new watch technologies. Secondly, see how much mobile traffic is arriving at your website by using Google Analytics.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Have a good tip for tracking your fundraisers success in Google Analytics? Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link.

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Amp Up Your Digital Marketing with Google Analytics

Byte Technology

It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in the virtual world. Enable Site Search. do not have e-commerce tracking set up in their Google Analytics accounts.

Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page. Next click on the “sign up” box on the “start using Google Analytics” page and choose “website” when asked “what would you like to track?”. Now it’s time to install Google Analytics on your site.

Are you getting your $10,000 worth of free advertising each month?

NetWits

Did you know that nonprofits can get $10,000 per month worth of search advertising from Google Grants? Interactive Online Fundraising Search Engine Optimization Google AdWords Google Analytics Google GrantsHere's what you need to know to get started.

Leveraging Analytics for Mobile Marketing and Search Advertising

Beaconfire Wire

Curious about how you can use analytics to maximize ROI of your mobile outreach? Here’s a few key takeaways nonprofits can use, along with a link he provided that will create a custom mobile report within your own Google Analytics setup. When people do a search for snow conditions on their phone, Skull Candy has a paid ad that points directly to their iPhone app. Mobile Targetted Search Ads. Google Analytics includes a built in advanced segment for mobile users.

5 Key Ways to Optimize Your Institution’s Website

Connection Cafe

Here are the five key areas you should focus on when working with your website team and other stakeholders: SEO (Search Engine Optimization). Search engine optimization (SEO) can determine how easy it is for your audience to find you online. Find the right keyword: Ensure your webpage’s content focuses on these keywords; revolves around those keywords your target audience is searching. Use Google Analytics to measure your social media efforts. Analytics.

The Search Facelift

Beaconfire Wire

A website’s search can be similar. Many clients we talk to are convinced that their site search doesn’t work and needs to be torn out — and sometimes that’s true. We can gut the whole works, put in a new Google Mini or MS Search Server, spend hours dividing your site into collections, setting up separate searches based on audiences or site sections, but that’s not always necessary. Sometimes a client needs a change.

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Our purposes for using Analytics as User Research are: To learn about current visitors to the website. Analytics [this post].

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Five Google Analytics Stats You Should Be Tracking

John Haydon

The best tool for this job is Google Analytics. Here are five important stats to measure with Google Analytics: 1. The Audience report in Google Analytics will show you how many visits your website is receiving within a specific time period. In Google Analytics, the Traffic Sources Overview will tell you how people are getting to your website. Are they finding you mainly through search? Learn More About Google Analytics.

SEO Keywords for Small Non-Profits

Wild Apricot

But what if it’s not showing up in the search engines? analytics Google Analytics keyword Non-profit technology nptech search search engine marketing search engine optimization SEO website websitesYour non-profit website is supposed to help new people – prospective donors, members, and advocates – find your organization online. read more ).

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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. In Google Analytics, go to Audience > Overview to see whether your Visits have increased or decreased. Was it search engine visits? In Google Analytics, head to Traffic Sources > Overview. Search Traffic. Below, we see it’s the volunteer page getting less search traffic.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission.

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The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing. Google Analytics for nonprofits without defined goals should be hard to imagine. 3 Reasons to Use Google Analytics Goals.

NTEN's Google Analytics Webinar: The Cliff Notes Version

Connection Cafe

Last week’s NTEN webinar on Google Analytics reached capacity FAST. The first thing to know is that the updates made to Google Analytics aren’t in its function. When you are logged in to Google Analytics, up in the top right corner you’ll see “new version.” It is now under Traffic Sources, Search. OK that's it for the cliff notes version of the Google Analytics upgrades. Author: Cheryl Black.

Search: Don't Just Get Found, Find New Ideas

Connection Cafe

Earlier this week I shared a post on Social Listening and how it can add value in the context of market research, noting that it can be used in conjunction with search. So What About Search? Many of us think about search engine optimization as a game. We develop a new web site (visual and information design), make sure that the web site is configured to make content easy for search engines to find, and when we write content we try to include a lot of keywords.

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Web Analytics Resources for Nonprofits

Tech Soup Blog

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. There are also analytics tools that look at your social media presence, such as how many people are visiting your site from Facebook, Twitter, etc. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

Increase in [Not Provided] keyword in Google Analytics

Beaconfire Wire

Over the past few years, Google Analytics (and other analytics products) have shown an increased number of inbound organic search traffic where the search keyword shows up as “[Not Provided]“ Vanessa Fox , creator of Google Webmaster Tools explains why : When someone types words into a search engine, then clicks on a page in the search results, the URL that “refers” the visitor to that page typically includes what the visitor searched for.

5 Tips to Make Your Website Get Better Search Rankings

Tech Soup Blog

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services. According to a recent study , the first five search results get over two-thirds of the clicks. Tip 1: Think Like a Search Engine. Type in the search box.

3 Mobile Trends on the Horizon for Nonprofits

Connection Cafe

Google’s mobile algorithm factors your location into mobile search results. Because of this, local results are shown more prominently in mobile search results than on desktops. For nonprofits, this could mean higher rankings for local mobile searches on homeless shelters, animal adoption or volunteer opportunities. Mobile Analytics. It’s often tough enough for nonprofits to make sense of web analytics.

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Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

3rd Sector Labs

Big Data CRM Data Analytics Data Cleaning Data Enrichment Data Migration Data Mining Search bad data big data data cleaning data consulting data conversion data degradation data enrichment data hygiene data management data management plan data migration data mining data quality database digital marketing donor data donor database fundraising fundraising appeal fundraising mistakes search storage

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Data drives better digital marketing for nonprofits

3rd Sector Labs

Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.

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Universal Analytics – To Upgrade or Not to Upgrade

Beaconfire Wire

Recently, a lot of our clients have been asking us if they should upgrade their standard Google Analytics (ga.js) to the new Universal Analytics (analytics.js.) Based on how Google has treated past versions of analytics (remember Urchin) we know that they will continue to support standard Google Analytics for several years, but that all new development will be done on the new version, Universal Analytics. Analytics Fundraising Marketing

Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

I was honored when Shonali Burke invited me to be a Blue Key Champion. She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Finally, via campaign URLs in Google Analytics, we saw that Twitter was the main driver of traffic (for May 9 – June 20).

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. So, how do YOU get started with data and analytics?

Google Analytics is broken on Blackbaud Sphere — help fix it

Confessions of a Non-Profit Executive Director

Google is passing around a survey asking nonprofit users for their experiences trying to use Google Analytics with Blackbaud Sphere. If you try to set up a conversion funnel in Blackbaud Sphere for anything but a one-step donation form, there’s a pretty good chance that Sphere will not present Google Analytics correctly during the transaction. Analytics Blackbaud Google

Universal Analytics – To Upgrade or Not to Upgrade

Beaconfire Wire

Recently, a lot of our clients have been asking us if they should upgrade their standard Google Analytics (ga.js) to the new Universal Analytics (analytics.js.) Based on how Google has treated past versions of analytics (remember Urchin) we know that they will continue to support standard Google Analytics for several years, but that all new development will be done on the new version, Universal Analytics. Analytics Fundraising Marketing

The New Google Analytics | Idealware

Idealware

Skip to Main Content Area Helping Nonprofits Make Smart Software Decisions Topics Reports Articles Online Training Blog Custom Resources Donate About Topics Reports Articles Online Training Blog Custom Resources Donate About The New Google Analytics By Laura Quinn , May 16, 2007 Well, wouldnt you know it: pretty much as soon as we publish a Few Good Tools article about web analytics packages , Google launches their complete interface redesign of Google Analytics.

More fundraising software = more data headaches

3rd Sector Labs

All that, and we aren’t touching on the implications of accounting, systems integrations, data warehousing, ad hoc databases, and search. What we do know is that we are using more fundraising technology – software, databases, third party systems, analytics tools – than ever before. There are search results, however, that help us define the problem. Technology both simplifies and complicates our lives. Nowhere is this more true than in the nonprofit sector.

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The Scoop on the New and Improved Google Analytics

Frogloop

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. To meet the needs of the visitors, Google Analytics is now introducing Flow Visualization. Another great feature that Google Analytics (V5) is offering is the ability to use events as goals.

Using Analytics for Design Decisions

Beaconfire Wire

Web analytics is usually left to marketers looking to fine-tune shopping carts, hone in on AdWords, track campaigns, and conduct a whole bevy of marketing tasks. But when a site is undergoing a creative or architectural facelift, it is the perfect time to dive into analytics and make the right decisions. Creative Decisions: Analytics packages can tell you a lot about the technology your audience uses. Looking at your analytics may surprise you.