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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Can you look at previous purchasers, create demographic profiles and market to others like them? Where are the friction points?

professionals

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. 4) Prioritize SEO.

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places.

Tools 260
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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

Before reading further, be clear, none of this will really work if your executive employees refuse to be public and let others support in the sheer volume of work necessary for creating active profiles. LinkedIn Analytics with Shield AI tool for a personal profile. Rev.com or Otter.ai

Profile 98
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. 3) Monitor your LinkedIn Analytics. LinkedIn Profiles. 4) Experiment with LinkedIn Ads (maybe).

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[ASK AN EXPERT] What are Predictive Analytics for Planned Giving?

Bloomerang

Today’s question comes from a nonprofit leader who needs advice on identifying planned giving prospects through predictions and analytics. . Dear Charity Clairity, My board wants us to develop more planned gifts and I’m wondering about purchasing planned giving analytics so we can better identify likely prospects.