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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? However, the trick is to shift the conversation from the process to the outcomes.

Analytics 169
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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

The process includes making a list of your regrets, picking the one thing that bugs you the most, and then focusing on just that in the new year. Meet with your membership database and marketing team to map the member join process and map the journey. Look at your Google Analytics to see where traffic is going and where it’s not going.

Websites 272
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Tools like Canva and Adobe Spark offer free templates and editing options to make this process easier. Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice. Invest in creating visually appealing graphics and videos that showcase your work.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

ChatGPT is a powerful online tool that uses artificial intelligence and machine learning to process and respond to user queries. ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time.

Tools 361
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

With a modern ecosystem, your association can start by separating out analytical data from transactional data. Provide training opportunities for employees and review your taxonomy from time to time to update any new processes. Get a lightweight data governance template going with the WAFFLE approach. Unsure where to even begin?

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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs. appeared first on Association Analytics.

Software 321