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How to leverage business analytics insights with Association Management Software (AMS)

Nimble AMS

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .

Analytics 134
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable.

Create 169
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How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Google Tag Manager can allow you to track registrations and page views across multiple different platforms, including Google Analytics 4 , Meta, etc. Cvent pageview = cvent_page_view Cvent Registration = reg_complete 6. However, getting the script code added is more complex than just adding the container code.

Google 59
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Four Bite-Sized Methods of User Research

sgEngage

With a qualitative research method like this one, you really don’t need a large sample size to get good data. Ideally, your participants will represent different constituent groups: donors, volunteers, new registrants, event participants, etc. This method is ideal for understanding motivations. Google Analytics Data Review.

Method 78
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Integrating Your Nonprofit Email & Website Strategy: 5 Tips

DNL OmniMedia

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. That way, both methods can inform each other, taking your marketing efforts to the next level. Your website is a stellar tool for increasing newsletter registrations.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

This is considered an implicit data collection method. You’re probably already asking for this data on your application forms, in surveys and during event registration. This is considered an explicit data collection method. Observing is the most valuable type of data.

Impact 169
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Tools and Software Every Professional Association Needs

Nimble AMS

Member portals: Allow members to manage their membership online, track certificates, event registrations and more. Event management: Plan, communicate and take registrations for your events. Data Analytics and Reporting Tools. Accounting: Manage finances with a specific focus on the needs of associations, such as dues.