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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Association Analytics Tip: Always be deliberate in the data you ask for!

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. The first step in the process is to make sure that you have Google Analytics and Google Tag Manager installed on your website. . We want to make sure that Google Analytics is linked to Google Ads.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Modernizing Metro’s Digital Ecosystem: A Drupal Journey of Integration, Inclusivity, & Impact

Forum One

This post is adapted from a presentation at DrupalCon Portland 2024 , where Forum One and Metro showcase Drupal’s role in driving long-term digital modernization and multi-site integration. The redesign includes integrations with external ticketing and donation platforms to create a seamless user experience.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

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Integrating Your Nonprofit Email & Website Strategy: 5 Tips

DNL OmniMedia

When you work together, everyone brings new ideas and perspectives that enhance your organization’s operations and allow you to uphold your mission in fresh and innovative ways. In this article, we’ll provide five tips that enable you to seamlessly integrate your nonprofit email and website marketing strategies. Let’s get started!