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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. These could be email, SEO, social media, or paid advertising. Let’s use email as an example. You might wonder if you are sending too many emails. Association Analytics Tip: Always be deliberate in the data you ask for!

Analytics 169
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The Importance of Data Analytics for Fundraising Events

Achieve

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. Email Outreach Before your event begins, building excitement and driving participation is crucial to your success. Anything above 0.3%

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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. What are real-time trends and demographics of our meeting registrants? Using data from your AMS, analytics will help you answer these more complex questions.

Analytics 169
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Who benefits from predictive analytics and artificial intelligence at associations?

Nimble AMS

Here’s a look at just who benefits from predictive analytics at associations. Recently, I wrote about predictive analytics and artificial intelligence (AI) for associations. Specifically, I looked at: Why it’s time to get started with predictive analytics and AI. What predictive analytics and AI can do for your organization.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. A user-friendly event registration system will encourage more registrations. Are you tracking abandons in Google Analytics? So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?