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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. These could be email, SEO, social media, or paid advertising. How are you tracking success? Let’s use email as an example. You might wonder if you are sending too many emails. Understanding this process is key.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. Email Outreach Before your event begins, building excitement and driving participation is crucial to your success.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track. Ask them to sign up for a new learning course?

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?

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How to Choose the Right Event Registration Software for Nonprofits

Qgiv

Investing in event registration software for nonprofits will help you simplify your planning process and make it easy for your donors to donate and sign up for your fundraising event! What is event registration software for nonprofits? Make sure the design tools for your event registration software are easy to use as well.

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Don’t Fear Your Dirty Data

Association Analytics

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

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