Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Tools Fundraising Analytics Analysis 361

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Analytics Google Guide Stream 52

Bloomerang

AUGUST 16, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. The same is true for ongoing vs. first-time donors.

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Analytics Strategy Fundraising Benchmark 122

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help.

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Track Software Donor API 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Fund Donor Strategy Search 52

Media Cause

NOVEMBER 29, 2023

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Google Tag Manager can allow you to track registrations and page views across multiple different platforms, including Google Analytics 4 , Meta, etc. In the marketing section of the event, you will see web links.

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Google Analytics Tag Script 59

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

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Donor Social Media Websites Content 82

DNL OmniMedia

JUNE 28, 2023

But are you using your online tools effectively enough to connect with donors? Nonprofit technology offers a wealth of opportunities to support your donor engagement efforts, largely thanks to the data you’re able to collect and use to drive your decision-making. Use a fundraising dashboard to visualize data analytics.

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Platform Donor Online Social Media 52

Connection Cafe

OCTOBER 30, 2017

Many nonprofits forget that their volunteers and donors are also customers. Using Data to Better Understand Your Donors and Volunteers. Your nonprofit’s data can provide useful information about donor and volunteer motivations. Your nonprofit can segment volunteers and donors based on their interactions with the brand.

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Analytics Volunteer Donor Google 39

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. 3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. 4) Experiment with LinkedIn Ads (maybe).

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Linkedin Practice Social Media Sponsor 363

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” The most common mistake we see is trying to acquire a donor on the “first date” interaction only, instead of viewing donor acquisition like a longer relationship that must be nurtured over time.

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Bloomerang

APRIL 12, 2022

At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Another coworker quickly took over and showed that donor to another seat right up front. Nonprofits use donor management software or a donor database to organize their donor data and ensure its accuracy.

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Software Management Donor Guide 98

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

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Analytics Google Goal Track 35

Nonprofit Tech for Good

DECEMBER 13, 2018

Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. Having access to Google Analytics for your website is key to getting to the roots of the problem. Most generations of donors are now comfortable making donations on a nonprofit’s website.

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Websites Nonprofit Guidelines Phone 255

Cloud 4 Good

SEPTEMBER 8, 2021

Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs. Donor Giving Summaries.

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Roles Data Strategy Technology 112

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future.

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Fundraising Mail Law Donation 352

Top Nonprofits

DECEMBER 6, 2021

And forming those relationships requires thought-out strategies and a will to succeed with engaging your donors, especially when you can’t interact face-to-face. No matter who your nonprofit serves, there are plenty of ways to connect with remote donors and help them see the value of investing in your mission. Ramp up communications.

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Donor Management Virtual Newsletter 52

Nonprofit Tech for Good

APRIL 10, 2022

WordPress plugins, such as SocialSnap or Yoast , allow you to easily set up Twitter Cards for your website and blog, but if your site is not built using WordPress, your website developer will need to customize your website and blog to enable Twitter Cards. 8) Get to know your Twitter Analytics Dashboard.

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Twitter Practice Social Media Nonprofit 356

Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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Analytics Web Resource Tutorial 58

Greater Giving

SEPTEMBER 12, 2023

Then, meet with staff, board members , and leadership to establish how you’ll be using AI, whether that be for: Donor prospecting: AI-powered prospecting tools prioritize leads based on their propensity and willingness to give, allowing you to focus your fundraising appeals on the most promising prospects.

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Team Tips Fundraising Training 98

Qgiv

OCTOBER 11, 2023

In other words, it shows up AFTER you have done all the work, like identifying the prospect (or re-engaging the existing donor), qualifying them, establishing rapport, cultivating them, soliciting the donation, and so on—not to mention all the marketing and outreach. These days, many nonprofits use some form of donor intelligence services.

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Measure Business Retention Profile 52

Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. Donor-facing fundraising apps are those downloaded and used by the donor themselves in order to make giving to your nonprofit easier. Let’s dive right in!

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TechImpact

SEPTEMBER 23, 2013

Learning more about your nonprofit’s audience through analytics and data is shaping the way nonprofits connect to their supporters. Analytics can help nonprofits discover what content is attracting an audience on their site, and how their audience is finding and connecting with the site or email. Integrated Systems.

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Trend Technology Gartner Analytics 188

The Modern Nonprofit

AUGUST 1, 2023

Without a website, you’re missing out on reaching potential donors, volunteers, and beneficiaries. A well-sculpted site flaunts your successes, reveals your financial transparency, and showcases glowing testimonials – all building blocks to turn your audience into loyal supporters.

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Online Nonprofit Websites Social Media 98

sgEngage

AUGUST 23, 2023

The user journey encompasses every step visitors take when they interact with your healthcare website, from when they first arrive on the site to when they click away. Assess website analytics. Consider your own user pathways and design your site to facilitate a faster transfer of information. Tell your organization’s story.

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Websites Organization Tips Map 76

Get Fully Funded

JANUARY 24, 2024

Fundraising is the bread and butter of nonprofit organizations—without gifts from generous donors, your nonprofit wouldn’t be able to work toward its mission. By the end of it, you’ll know how to use this fun invention to attract more donors and experience fundraising success. Convenient payment processing. Bounce rate.

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Fundraising Evaluation Rate Gift 59

The Modern Nonprofit

SEPTEMBER 12, 2023

Earlier planning translates to engaging donors better, chalking out impactful messaging, gaining higher donation totals, and mitigating last-minute woes. The year-end campaign’s objective can vary from meeting a specific monetary goal to rallying your donor base or broadening range or giving spotlight to a particular project.

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Fundraising Synchronous Platform Campaign 59

sgEngage

JUNE 22, 2021

Ideally, your participants will represent different constituent groups: donors, volunteers, new registrants, event participants, etc. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) Behavior > Site content > Exit pages.

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Method Research Test Analytics 75

TechImpact

JUNE 19, 2014

Outside of the ubiquitous ‘hit counter’ on Geocities sites, no numbers existed to substantiate the effectiveness of any digital marketing initiative. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. And for good reason.

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Measure Minnesota Analytics Nonprofit 209

Neon CRM

NOVEMBER 30, 2023

As more and more of our lives move online, nonprofits need an optimized, well-designed website in order to stand out and engage donors—and to justify the expense of maintaining one! The truth is that most inexpensive, lower-end website options are designed to support e-commerce sites, even if they’re listed as having “nonprofit options.”

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Websites Practice Nonprofit Search 52

Candid

APRIL 13, 2021

You have complete control over which conversions you encourage on your site. They’re more likely to sign up for a newsletter, read an article, or purchase merchandise after engaging with your site. The Greater New York chapter of Volunteers of America used its grant to increase its monthly giving program to more than 25 donors.

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Grant Google Problem Analytics 98

TechImpact

SEPTEMBER 15, 2014

If it does, you run the risk of alienating or alarming your potential donors. Make sure a potential donor can do everything from YOUR website. Taking a donor to a third party site can be unsettling for some, and drive those visitors away from your donation page. Prompt the donor for recurring gifts.

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Donation Tips Laptop Mobile 210

Qgiv

JANUARY 16, 2024

When you start planning your fundraising events, you want to make registration and management as easy as possible for both you and your donors. Donor management systems offer communication solutions and help track and monitor donor data. With simple registration pages, your supporters can easily buy tickets to your next event.

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Software Tools Management Registration 52

Nonprofits Source

FEBRUARY 13, 2023

Optimize your web design Your website is likely the first place that prospective donors will turn to for more information about your organization and cause. Optimize your web design Your website is likely the first place that prospective donors will turn to for more information about your organization and cause.

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Digital Strategy Fundraising Google 52

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. If you're looking for a specific type of donor, click on their persona name to jump directly to that section. Oscar One-Off Donor 2.

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Donor Guide Fundraising South Dakota 65

The Fundraising Authority

MAY 8, 2021

This powerful combination of targeting and effectiveness makes Google Ads extremely valuable for organizations looking to drum up more donors, increase site traffic, and expand their reach. Google doesn’t want to promote bad sites, events through paid advertisements because it will annoy their users. Visit your site.

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