TechImpact

JUNE 19, 2014

Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Introducing any new process can be daunting, especially for the employee you tap as the analytic miner.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Connection Cafe

OCTOBER 30, 2017

Why did they decide to donate their time, money, or both to your cause? Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. Your nonprofit can also use Google Analytics to set up conversion goals.

Analytics 39

Analytics Volunteer Donor Google 39

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 82

Fundraising America United States Track 82

Qgiv

AUGUST 21, 2023

Then, post ads that provide your supporters with a donation button starting the day before GivingTuesday. A simple photo or video challenge also provides your supporters who aren’t able to donate with a way to help your organization by spreading awareness while also making the holiday more engaging for your donors.

Template 98

Template Retention Stream Social Media 98

Bloomerang

JULY 26, 2021

Mastering an analytic approach to strategy and planning. Are there easily-identifiable links and buttons to your donate page or plugin? . Is it clear that you’re a nonprofit organization and therefore need donations to fulfill your mission? . Is it easy to get to your donation page or plugin from your home page? .

Strategy 142

Strategy Online Fundraising Plugin 142

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

Qgiv

JANUARY 16, 2024

Text fundraising tools add another fundraising option through text messages, making donating more accessible. Fundraising tools are another key feature for nonprofit event management software to integrate your secure donation collection tools into your event page. These tools help you reach your supporters no matter where they are.

Software 52

Software Tools Management Registration 52

Neon CRM

NOVEMBER 15, 2023

It enables: Offline relationship building with donors and the community Creative materials that leave a lasting impression on donors Highly targeted and personalized messaging (when done well—more on that below!) In addition to including a remittance slip and a self-addressed, stamped envelope, give people a way to donate online.

Mail 52

Mail Campaign Donor Tips 52

Bloomerang

AUGUST 28, 2023

From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Look for CRM software that integrates with other commonly used solutions such as: Fundraising software to capture your nonprofit’s donations and event registrations.

Profile 92

Profile Software Nonprofit Donor 92

Neon CRM

NOVEMBER 29, 2023

GivingTuesday is an opportunity for people to give back to their communities by donating money, volunteering their time, or advocating for causes that they believe in. If that’s the case, we’d expect to see a high volume of one-time donations made by donors who never engage with a nonprofit after their initial transaction.

Lesson 52

Lesson North America New York Kentucky 52

Connection Cafe

APRIL 29, 2011

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

Analytics 54

Analytics Google Metrics Rate 54

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. This network effect makes EveryAction donation pages some of the highest-converting in the industry. Visualize your data like never before.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. These metrics help you track the success of your outreach programs and can help your nonprofit turn up the dial on donations.

Analytics 98

Analytics Data Metrics Rate 98

DNL OmniMedia

DECEMBER 13, 2021

Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

OneCause

JULY 7, 2022

Acquiring new donors can be 50-100% more costly than the dollars those donors actually give, according to Double the Donation. If donors do not trust that a nonprofit is appropriately safeguarding their personal data, they will not hesitate to make their donations elsewhere. 2: Know your vendors’ privacy policies.

Donor 59

Donor Online Policy Retention 59

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. billion donated in 2007. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. Steve MacLaughlin, Blackbaud. Giving USA estimates that $307.65

Online 90

Online Fundraising Offline Blackbaud 90

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Here are some common nonprofit marketing goals to get you started: Increase donations. Average donation amount. Most nonprofits have a website that they use for uploading blogs, driving donations, and hosting virtual events.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Care2

APRIL 21, 2011

Or are you reaching supporters through the latest channels that also includes email, social networks, mobile, DRTV (direct mail TV), and a robust website that is action driven and has optimized donation pages and donation flow ? Take a look at the graph below based on Target Analytics Internet donorCentrics data.

Stats 61

Stats Offline Slides Channel 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Last week, Dan Michel offered an intriguing answer to this question : “What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)? &#. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

Feeds 102

Feeds Social Media Measure Summary 102

Connection Cafe

AUGUST 3, 2020

When they put themselves in their donors’ shoes, they realized their online transaction system was frustrating prospective patients and patient family donors – and donations were being lost because of it. Apply analytics to all your channels and uncover problems to be mapped. First Step: Do your research.

Results 41

Results Donor Map Case Study 41

NetWits

JUNE 13, 2011

What I do know from this Target Analytics study is that ignorance and sloth are ruinous. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. But they tend to make that second donation online only about half the time.”.

Channel 118

Channel News Mail Blogger 118

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. Google Analytics for Facebook Pages. Google Analytics for your Wiki. SOCIALMEDIA NONPROFIT tweet Book01. Managing Technology to Meet Your Mission.

Social Media 178

Social Media Public Media Community 178

Connection Cafe

FEBRUARY 12, 2019

One thing that comes out in that process, time after time, is the immense value of email to online fundraising: And email isn’t just important to online revenue, here are 4 other findings from our data that illustrate the impact of email fundraising: Offline donors can be up to 90% more valuable when you have their email address.

Charity 28

Charity email Fundraising Offline 28

Nonprofits Source

JANUARY 23, 2023

Getting your website in front of plenty of prospects is key to driving more digital donations. However, you’re not just limited to promoting your donation page using the Google Ad Grant. Double the Donation’s guide to hiring a Google Grants agency dives into the process of finding the perfect fit for your team.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

It has been reported that Lucas plans to “donate the majority of the proceeds to his philanthropic endeavors.” Are people going to give less because they donated to Hurricane Sandy relief? billion in yearly giving on a monthly basis, both offline and online. Disaster giving is not a zero-sum game. billion in revenue.

Data 118

Data Hurricane Fundraising Disaster 118

NTEN

JUNE 8, 2011

Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. The lesson?

Donor 58

Donor Offline Mail Channel 58

Care2

JANUARY 24, 2011

Facebook’s analytics are very limited. Dan Gunderman over at Big Duck is not a totalitarian when it comes to words but he’s got strong opinions on the subject, and what words your nonprofit should be avoiding across your online and offline constituent communications. Read the full article here. In these economic times.

Offline 64

Offline Facebook Analytics Websites 64

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. Nonprofits must share the responsibility of bringing donors back to donate again.

Donor 84

Donor Online Mail Social Network 84

NetWits

JANUARY 29, 2009

As discussed in the 2007 Target Analytics DonorCentrics Report, the average online donor gives more initially and has a higher lifetime value than a conventional donor. Online fundraising – 72% of nonprofits provide the ability for a website visitor to make a donation. eNewsletters – 61% of nonprofits send out an electronic newsletter.

Websites 105

Websites Newsletter Internet Offline 105

Tech Soup

APRIL 23, 2013

Library book sales or "friends of the library" donations. Organizations that operate offline storefronts or second hand shops, and want to sell products online as well. This was the motivation for us bringing Shopify to the TechSoup donation program -- a tool that lets you easily create an online store.

Online 58

Online Library Canada India 58

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

NTEN

JUNE 29, 2011

At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. Surprisingly, at last year-end, we received a $2,000 donation from a Facebook fan. After all, we know that offline donors who are on our email list have a higher average gift.

ROI 94

ROI Facebook Advocacy Social Media 94

Nonprofit Tech for Good

DECEMBER 20, 2010

Also, we use Google analytics to track where our website visitors are coming from and where they go after that. Data from a recent Facebook contest we ran not show that we not only significantly increased our followers in a short amount of time, but we saw individuals then head over to our website to be engaged further.

Social Media 189

Social Media Foundation Examples Media 189

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Tech Soup

MAY 19, 2014

The goal is for people to have "an ongoing conversation that is positive and informed and that inform purchasing and donation decisions for the rest of their lives." Not For Sale wants to empower people to engage with their own online and offline communities.

Social Media 61

Social Media Community San Francisco Media 61

Tech Soup

FEBRUARY 12, 2016

It doesn't have to be a big donate button. Engage Offline. Look at the analytics and see for yourself. Use Google Analytics, email list analytics, and social media measurement tools to understand where you are getting the most traction and interest. Did they make a donation? Did they attend a workshop?

Support 36

Support Netsquared Influence DC 36

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36