Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement.

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Linkedin Practice Social Media Sponsor 360

.orgSource

OCTOBER 1, 2023

I urge my clients to study data to understand how to deliver the individualized service their members want. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. Conversational marketing can increase conversion rates by up to 45%. Bots and analytics are frequently part of the package.

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Las Vegas Conversation Cancer Offline 251

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right.

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Donor Track Facebook Campaign 276

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. How to glean insights : Having the data is one thing, but knowing what insights to pull with confidence that it is the right picture is quite another.

Report 70

Report Data Metrics Analysis 70

sgEngage

NOVEMBER 10, 2023

Recurring donors lend credibility to the organization and help influence prospective donors’ decision to donate for the first time and even become recurring donors themselves. This data is important for donors to access for tax purposes. Also, tout the tax benefits of sustained giving to grow your donor pool and overall revenue.

Donation 52

Donation Blackbaud Retention Gift 52

DNL OmniMedia

JANUARY 17, 2024

To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Partnering with an influencer.

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Game Marketing Change Tips 52

sgEngage

JANUARY 17, 2024

Plus, inviting thought leaders, influencers , and other guest speakers that your audience cares about helps secure your place as a trustworthy nonprofit. You can determine these topics by asking your audience for suggestions or checking your analytics to see which types of topics perform better.

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Audio Podcast Content Phase 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful!

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Analytics Tools Social New York City 106

Forum One

JULY 15, 2021

For mission-driven organizations, the most common ways to begin personalizing content and outreach are to identify the sources where they are already gathering information or data on audiences and target personas. This includes: Email databases Website analytics CRM systems Online giving platforms. Examples of basic personalization.

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Personal Test Demographics Analytics 101

Connection Cafe

APRIL 18, 2017

But we also know that there is a science to donor segmentation and the use of analytics. The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause—analytics can help you determine which donors are more likely to give to your organization.

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Data Donor Analytics Gift 38

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier.

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Test email Spam United States 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

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Digital Practice Donor Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) The panel was on social media, adoption, and measurement.

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Metrics Facebook Data Measure 96

Neon CRM

NOVEMBER 29, 2023

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. With that in mind, it’s important to base strategic fundraising and communication decisions on real data, not anecdotal evidence. Where Do Donors Give?

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Lesson North America New York Kentucky 52

Association Analytics

JANUARY 30, 2023

That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!) Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience.

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Experiment Create Retention Aggregator 321

Bloomerang

AUGUST 21, 2023

Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Use this information to optimize your fundraising efforts and make data-driven decisions. All modern donor databases feature donor analytics and report generation that you can use.

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Action Report Practice Fundraising 74

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. After your virtual auction , study your engagement data and revenue totals. Social media.

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Virtual Build Stream Software 69

AccelEvents

JULY 6, 2021

Event goals can involve brand awareness, lead retrieval, conversion rates, and sales. Others find social media marketing and influencer marketing to be effective. . Setting Up Event Analytics and Integrations To Track Your Event Promotion. Not all channels perform equally, so adjust as the data suggests. .

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Guide Virtual Registration Integration 95

Nonprofit Tech for Good

APRIL 3, 2022

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Sort through organizational fundraising data to see if there are insights, trends, or patterns that could help. Is the donor renewal rate low?

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Fundraising Mail Law Donation 336

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. Compare this research to engagement data from your previous posts. Track reliable results.

Social Media 52

Social Media Media Build Social 52

Cloud 4 Good

AUGUST 25, 2022

Many high-level decision-makers understand the role of ethics in technology, particularly as it relates to artificial intelligence, machine learning, and predictive analytics. Consider the line between advocacy and data manipulation, particularly as it relates to fundraising. Understanding Ethical Responsibility.

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Roles Companies Technology Journal 59

Tech Soup

NOVEMBER 9, 2012

Under her leadership, the world’s only series dedicated to social media for social good has earned a 92-percent approval rating from more than 2,500 nonprofit leaders across the country. Nonprofits get free access to Google Analytics , a robust tool that tracks what turns your audience on or off when they land on your site.

Analytics 58

Analytics Tools Social North America 58

Whole Whale

JANUARY 27, 2022

LinkedIn Analytics with Shield AI tool for a personal profile. This can be used to track the engagement rates overtime of the posts on a personal profile. DIY Multimedia tools to create social content Canva for nonprofits – pictures dominate social comms and a good canva template can go a long way.

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Profile Social Linkedin Audio 98

NonProfit Hub

MAY 17, 2021

Peter focused on the data behind the driving force of our organizations: supporters. Web-to-Lead Conversion Rate. Lead-to-Sale Conversion Rate. Helpful insights on ADA Compliance, Google Analytics and organic SEO were also made clear and understandable through Peter’s segment. . Lifetime Value (LTV).

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Causes Time ROI Influence 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut. Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software.

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Culture Data Measure Social Media 115

AccelEvents

JUNE 16, 2021

Use Past Data (Either From Your Past Events Or Similar Events) For A Starting Estimate. In either case, try to use past event data either from your event or a similar event so you can see the actual cost of items and which expenses are more important than others. Affiliate or influencer fees. Data and analytics.

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Tips ROI Registration Goal 89

AccelEvents

SEPTEMBER 1, 2021

Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics). Data that you need from the event. Sometimes brands market in multiple avenues, such as PPC campaigns, email marketing, and influencer marketing.

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Marketing Virtual Sponsor Social Media 105

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. When you invest in Bloomerang’s fundraising app, you’ll have access to features such as: Fundraising dashboard. Individual tasks.

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Org Raise Tools Help 81

AccelEvents

JUNE 24, 2021

Event marketers have more influence over lead generation and the buying cycle than ever before. . Data-Driven Lead Tracking. One of the truly beautiful things about virtual events is the wealth of data they can provide. Some of the data you should track includes: . Explore the Data. Total number of attendees.

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Guide Virtual Registration Platform 93

Forum One

SEPTEMBER 7, 2021

This global ecosystem includes the digital brand and voice of your organization, the main source of knowledge and data about the programs and issues you work on, as well as detailed information about the audience you are reaching. Are the various tools speaking to one another to share data and inform your decision-making?

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Websites Strategy Change Management Digital 58

Care2

OCTOBER 15, 2013

Why is Social Media Data Important? Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. You need concrete social media data to determine your impact through social media. Your email appeals?

Metrics 77

Metrics Social Media Media Social 77

AccelEvents

JUNE 21, 2021

Your CRM will be able to extract leads from your social media marketing campaign, from landing page visitors, event attendee sign-ups, and event attendee analytics. With these analytics, you can create personalized email marketing campaigns and turn your event marketing funnel into an omnichannel marketing funnel. .

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Marketing Registration Map Virtual 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

I don’t bother with click rates or influence leader board scores. Some reflections questions I used to understand the data: What content/links are of interest to the people who are engaging with me? It will search hashtags or keywords and dump the data in a google spreadsheet. It is a Twitter analytics tool.

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Twitter Tools Learning Measure 110

Nonprofits Source

JUNE 22, 2017

Data collected from Similarweb.com. By showing my article to social influencers in my space, I was also able to leverage their audience to share my work. Click Through Rate (CTR). Email Opt-In Rate. The best way to measure that growth is with Google Analytics. Was the data not convincing? Note: Only 4.5%

Digital 111

Digital Marketing Guide Chapter 111

Qgiv

APRIL 9, 2024

Partnering with other organizations or influencers in your space is a mutually beneficial way to broaden your reach and access new audiences. Social media tools for nonprofits There are many tools available to help streamline your social media strategy, from scheduling posts to analyzing data to engaging with your community.

Social Media 52

Social Media Media Guide Social 52

Connection Cafe

FEBRUARY 5, 2018

We saw fundraising email open rates go down 3.8%% and click rates plunge by 15.5%. In Simple Ways to Analyze Nonprofit Email Performance , Brian Rubenstein explains what you can learn from your open and click rates – and how to improve performance. great earned media work, cause marketing or activity by social influencers.

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Time Fundraising Benchmark Trend 33

Bloomerang

JULY 6, 2023

Donor stewardship leads to better retention rates and better fundraising results down the line. If you know that you could use improvement on your new donor retention rates, you might set that at a lower goal and use this as an opportunity to try out new things like calling new donors and setting up a welcome email series.

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Examples Guide Model Nonprofit 120