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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. The underlying analytics were impressive.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. To install SSL certificates on your website, contact your website hosting provider. 4) Prioritize SEO. We are here to help.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Association Analytics also hosts a webinar series, Navigating the Member Journey Using Data, to helpassociations better understand how their data can help transform their association.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. In order to track trends year-over-year, IAEE will repeat many of the same questions, adding in three or four additional questions about programs or services the team is testing.

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

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Comparison Of The Top 6 Email Marketing Services For Nonprofits

TechImpact

Sarah Boisvert, a guest writer on Socialbrite , compares the top email marketing services, including MailChimp, Constant Contact, Aweber, SendGrid, HubSpot, and Vertical Response. Easy email-targeting. Analytics & integration with Raiser’s Edge (CRM tool), among others. Constant Contact. Inexpensive.