Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! What Is Google Analytics 4?

Analytics 52

Analytics Google Fundraising Track 52

Bloomerang

MAY 20, 2024

Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. Enter Bloomerang Membership Management , a feature-rich add-on that merges donor and membership data seamlessly, helping you create a holistic engagement strategy. But what if you could simplify this? You’re not alone.

Management 111

Management Profile Analytics Track 111

.orgSource

APRIL 1, 2024

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity.

Trend 221

Trend Influence Taxonomy Associations 221

3rd Sector Labs

MAY 14, 2014

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? It’s a show-stopper.

Analytics 170

Analytics Data Fundraising Database 170

Cloud 4 Good

SEPTEMBER 8, 2021

When you migrate to Salesforce, you become deeply familiar with your organization’s data—the volume, the quality, and the insights it can provide. You carefully analyze and map your legacy data, populating your new system until it’s full of your organization’s history. The Role of a Data Warehouse. Host Locally or in the Cloud.

Roles 112

Roles Data Strategy Technology 112

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Most text fundraising software has a monthly cost, but some text fundraising platforms offer free (excluding third-party payment fees) or low-cost options to nonprofits.

Platform 59

Platform Giving Plugin Pledge 59

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels. 2) Automation Did we surprise you with this one?

Tools 361

Tools Fundraising Analytics Analysis 361

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Complying with data regulations is now simpler. Cookie-less analytics.

Analytics 52

Analytics Google Phase Nonprofit 52

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. Nonprofit technology offers a wealth of opportunities to support your donor engagement efforts, largely thanks to the data you’re able to collect and use to drive your decision-making.

Platform 52

Platform Donor Online Social Media 52

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 62

Mail Channel Strategy Fundraising 62

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Read time: 2 minutes. That’s the destination.

Benchmark 97

Benchmark Data Map Help 97

M+R

APRIL 24, 2024

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Total advertising investment — including both digital and non-digital channels — increased by 13%. Visit mrbenchmarks.com now to explore all the charts, analysis, insights, and more!

Benchmark 69

Benchmark Studies Ireland Metrics 69

Forum One

FEBRUARY 28, 2023

The reality for many organizations, whether a smaller nonprofit, a large international advocacy organization or a government agency, is that their data lives in separate silos. Tools and channels that house data often do not make it easy to navigate. Not sure how to compare or connect data sources. Not having the time.

Data 63

Data Analysis Map Accessibility 63

M+R

DECEMBER 8, 2023

They pass important information to your CRM or analytics tracking system and website. Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. UTMs are specific to Google Analytics. the nonprofit fundraising apocalypse.

Track 103

Track Digital Change Fundraising 103

DNL OmniMedia

MARCH 13, 2023

Both for-profit and nonprofit organizations alike collect many different types of data each day. For nonprofits, this might include donor data like the email address, name, address, and giving level of a donor who just signed up to receive your newsletter. Use data management software.

Data 52

Data Management Database Software 52

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right.

Donor 285

Donor Track Facebook Campaign 285

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” Lucy Bernholz, “ Data-first Philanthropy.” Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” ” Lucy Bernholz, “ Data-first Philanthropy.” Not Data Driven.”

Social Media 100

Social Media Channel Data Media 100

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. How does UTM Tracking Work?

Guidelines 52

Guidelines Track Practice Analytics 52

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data. Be conscious of the fact that there are many paths they can take.

Fund 52

Fund Donor Strategy Search 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Bloomerang

MAY 22, 2024

The best part: You can integrate Bloomerang into your Storyraise report , meaning you get donations and learn about your donors all in one platform. By integrating analytics and reporting tools into donation platforms, organizations can gain insights into audience behavior, engagement metrics, and fundraising performance.

Storytelling 57

Storytelling Digital Integration Blended 57

Allegiance Group

DECEMBER 18, 2023

By combining their expertise in technology, analytics, and fundraising strategy, they aim to create a formidable alliance that will better serve the needs of nonprofit organizations of all sizes. This union brings together two industry-leading organizations with a shared vision to provide comprehensive and scalable services for nonprofits.

Group 52

Group Analytics Classes Industry 52

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters?

Digital 75

Digital Marketing Donor Channel 75

Nimble AMS

SEPTEMBER 23, 2022

Are you increasing staff productivity through AI and predictive analytics or are you sticking to your values by highlighting your member benefits? In Tableau’s Building Data Literacy Guide , 80% of employees report they’d stay in their job if they were trained in technology. Is your association innovative? B oard members.

Literacy 114

Literacy Associations Training Train 114

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. How to glean insights : Having the data is one thing, but knowing what insights to pull with confidence that it is the right picture is quite another.

Report 69

Report Data Metrics Analysis 69

Nonprofit Tech for Good

APRIL 23, 2019

When evaluating CRM software for your nonprofit, you need to look for these five key differentiators: 1) Importance of Platform. It is important to look at the platform the CRM system is built on. Does the platform integrate with your existing infrastructure? 5) Outcomes and Analytics. Outcomes matter.

Metrics 261

Metrics Nonprofit Profile Platform 261

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Here are six ways we recommend using your Scout Quest data for ads. Super useful email applications.

Los Angeles 101

Los Angeles Audience Google Channel 101

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Regardless of the platform you chose, be sure to post content to the site and share the link across your marketing channels.

Video 105

Video Support Tips Audio 105

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. which will make it harder to organize and sync your data.

Software 86

Software Free Tools Adobe 86

Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Be sure to tailor your messaging to each channel. Don’t be afraid to shift your approach if something seems like it isn’t working.

Communication 98

Communication Campaign Channel Measure 98

The Modern Nonprofit

SEPTEMBER 12, 2023

Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Understanding those nuances and optimizing each channel for maximum impact is pivotal in your fundraising strategy.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Marketing is not just about producing powerful content and sharing it on your platforms. Choose your digital marketing channels. different platforms.

Digital 59

Digital Marketing Create Social Media 59

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Furthermore, critical expertise is needed to gain insight from the data and employ what you learn to meet visitors’ search intent and your online fundraising goals.

Digital 52

Digital Practice Donor Strategy 52

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations.

Platform 40

Platform Online Registration Virtual 40