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Best to Test: Tools for Gauging your WordPress Site’s Speed and Performance

Byte Technology

It’s vital, therefore, that any and every website owner and administrator do periodic tests on their site to gauge speed and performance and to ensure that it’s operating at its most efficient and desirable level. Leave it to Google to come up with the industry-leading site testing app. Here are five worth investigating.

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Using Data to Make Annual Giving Work for You

sgEngage

Keep them out of it for now (we can always test that later.) Tip: Using the Giving Analysis for Appeals report in Blackbaud Raiser’s Edge NXT® is a great first step to analyzing your historical data. You will want to keep track of those segments in your fundraising CRM. Test one thing at a time.

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How to: Microsoft Clarity for Nonprofits (and why you should)

Whole Whale

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. The tool allows organizations to test and optimize content, understand confusing elements on webpages, and analyze user behavior. Which tool is right for you?

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data. You can find a bunch of fundraising metrics to track here.

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Don’t Wait: The Time to Plan for GA4 is Now

Forum One

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. Those looking to have reliable, recurring reports will need to invest time in setting up custom reports in Looker Studio.

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Amp Up Your Digital Marketing with Google Analytics

Byte Technology

Too often, Craft notes, organizations stick with one “property” on Analytics but don’t allow for at least three separate views: a main view, a test view and a raw view. Track Your Demographics. For those websites that feature the very handy internal search capacity, this is an important piece of data you should be tracking.

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