Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” ” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.”

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d love to see a survey of nonprofit measurement practice that quantifies this. It is a look at measurement and learning practices when social media is in the mix. Does a lot of &# drive by&# analysis, but no monthly review of trends.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

I also learned that one-on-one donor solicitation techniques can also work and some of the challenges of being able to track the velocity or flow of networked donations. What is missing is some software or features that track the flow of your donations, almost like doing a social network analysis similar to Twitinfluence.

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Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

On Tuesday, right before the KONY video exploded on the mainstreams and went viral online, my 6th grade son came home from school and announced, ”Did you know that there are more people on Facebook today compared to the number of people on the planet ten years ago? I immediately asked him how do you know that?

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Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Put a human face on the cause through case studies, testimonials, and videos. Those insights should drive messaging and campaigns.

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Lesson Fundraising Digital Test 59

Forum One

FEBRUARY 7, 2023

Moving toward providing more do-it-yourself tools for reporting, “Explorations” in GA4 is a collection of advanced reporting techniques that help you uncover insights about your customers’ behavior. Moreover, GA4 is optimized for collecting lots of data, with much of the analysis taking place outside the platform.

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FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

There was also a wonderful blog, “ Litter Did You Know &# and the above video about “Lady Meow Meow.&# But the real story was when the SFSPCA staff shared during the keynote was that these regular videos are produced by volunteers! 2: Use listening techniques to develop a deep understanding of the audience.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To engage and discuss techniques and tips for using Facebook effectively for nonprofits. Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. My experiments were quite granular: What gets more interactions - sharing video or photos or links?

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Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. There are several tactical techniques that consistently work on Facebook to inspire engagement. Experiment, Measure, Learn, and Revise. Posting to a page’s wall. RSVPing to an event.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Museum of History and Industry ( MOHAI) uses social media to engage with Seattle residents whom they would not be able to connect with otherwise and have a say in how history is being interpreted. The video is part of a series of “MOHAI Minute&# videos on Youtube. Social Network Analysis Tools for Social Media.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. Moderate Approach: Understand the argument for an early investment but will also insist on a sound cost/benefit analysis when new ways of doing things are not yet fully proven. Wait for maturation? What are the potential uses for nonprofits?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. And, it also includes measurement - not just qualitative information. Use of metrics to measure your results. It answers the "Was it worth doing?"

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Donor Solicitation Techniques on Twitter.

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Connection Cafe

JUNE 30, 2017

Just think of the positive and additional benefits that come from adding video, conference calls, photo albums, slide shows and a host of other techniques easily and inexpensively available. When forming your goals, use the trusted, tried, and true SMART methodology: specific, measureable, achievable, realistic, and timely.

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DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Phase 4: The Analysis Stage. Step 7: Measure the success of your nonprofit digital strategy. Phase 4: The Analysis Stage. Step 5: Craft your nonprofit communications plan.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. I'd love to see more detail, like an overview the strategies or how they measure success. Check out the introduction video for more.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. But that’s only half of it as KD Paine and I write in our book, “ Measuring the Networked Nonprofit.” To measure conversion using your analytics programs, it generally requires submitting an online form.

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Measure Social Media Media Social 117

sgEngage

APRIL 24, 2023

These techniques are used by threat actors to influence unsuspecting individuals into acting or sharing information that can be leveraged for a cyberattack. Common passwords are likely to include fashion brands, musicians, swear words, sports teams, cars, video games, food, and movies—“Batman” showed up 2.5 million times!

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Policy Nonprofit Method Accessibility 81

NTEN

OCTOBER 28, 2009

Social network analysis can help you determine whether you are making an impact in these areas and help you more effectively target your efforts. Using network analysis strategically can you help you stretch your budget -- and enhance your effectiveness. Measuring Impact. In the map, each blog is represented by a dot.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It is also important to think about what specific metrics are needed to measure along the way.

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Social Media Media Social Chart 129

DNL OmniMedia

OCTOBER 5, 2020

Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. A video demo. Let’s dive in. Stage 1: Pre-Launch.

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Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares. I only look at these: Reach.

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Metrics Audience Content Facebook 122

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. I was [.]

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Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

The NY Chapter of the Red Cross offers Ten Tips in this YouTube Video. It has explained social network analysis and techniques in a way that is easy to understand for those who are not experts. There's also a paper that Steve co-authored about a methodology for social network analysis. Inspiration.

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Nptech Social Media Ning Media 91

sgEngage

APRIL 29, 2021

The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. To date, very little direct targeting of current donors happens related to converting these donors via digital techniques. Airport video ads. Retargeting video viewers with pre-roll ads and display banners. Connected TV.

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NTEN

MAY 27, 2010

It's time to go beyond listening and responding and get into several key areas: monitoring , running bold campaigns , adding video , and fundraising in online social networks. We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I also don't want to get too deep into geeky measurement crap. Standardized metrics for measuring the ROI of social media strategies are a moving target. The current conversation is about the need for new metrics and methods for objective measurement. So, here's the session description: Social Media Metrics/ROI Game. Owyang ).

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

More than technology; may involve some old techniques 2.) Measuring the right things is better than measuring everything 4.) Cadbury Gorilla Youtube video - had many, many remixes Harry Potter Theme Park in Orlando - only told 7 people, but exposed 350,000,000 people. He goobledgook analysis. Toilet marketing.

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Marketing Remix Technorati Boston 50

The Modern Nonprofit

FEBRUARY 20, 2024

Here are some tips to get started with organic traffic analysis: Set Up Google Analytics Google Analytics is a free and powerful web analytics service that provides detailed insights into your website traffic. Measures interest in specific pages. Include multimedia like infographics, images, and videos. Shows content popularity.

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Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The Institute for Development Studies , a nonprofit that does international development research, teaching and communications, created this YouTube video.

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Policy Social Media International News 103

NTEN

SEPTEMBER 12, 2014

Also essential to the day were 12 coaches, whose areas of expertise ranged from digital media to business analysis, and three judges: James Rooney, Microsoft; Deena Pierott, iUrbanTeen; and Sonya Watson, Tides Foundation. Includes computer labs, classrooms, video recording studio, and current technology accessible to the community.

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Ideas North Carolina Map Children 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2012

The Glasspocket’s blog has a post from Claire Gibbons, a senior program officer in the Research & Evaluation Unit at the Robert Wood Johnson Foundation that illustrates or describes the change. (KD Paine and I devoted an entire chapter to this topic in our forthcoming book , Measuring the Networked Nonprofit.).

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