Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. What to do now.

Time 72

Time Metrics Analytics Adopt 72

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Website : Looker.com – Google Cloud Rebrands Data Studio As “Looker Studio” What is it ? About Company : Founded in 2012, Google acquired in 2019 for $2.6bn and has included in Google Cloud Platform.

Analytics 52

Analytics Tools Wikipedia Track 52

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars.

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

Google 98

Google Time Nonprofit Metrics 98

Forum One

NOVEMBER 3, 2021

How to format the results : Presenting data findings in a way that makes sense and allows stakeholders to take action is extremely difficult, especially when stakeholders differ in their focus and approach across an organization. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out.

Report 71

Report Data Metrics Analysis 71

Bloomerang

MARCH 4, 2024

Modern CRM reporting is crucial for several reasons, namely because the right reports will help you: Evaluate performance: Get a bird’s-eye view of your organization’s fundraising efficacy by analyzing key metrics like donation amounts, donor engagement, and campaign success. Let us know in the comments below.

Report 60

Report Effective Fundraising Template 60

Bloomerang

AUGUST 16, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. You can find a bunch of fundraising metrics to track here.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

NetWits

NOVEMBER 22, 2011

Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis. Are you ready to put analysis into action? We’ll share how you can impact your event and participant behavior by analyzing mid-season metrics and discuss how the event data from this year’s achievements can lead to next year’s successes.

Consultant 196

Consultant Free Strategy Slides 196

NTEN

JANUARY 28, 2013

In 2010, we organized an online workshop we affectionately titled “Taming the Data Monster.” But what about the steps an organization has to take before collecting or analyzing the data? The workshop was designed for the Communications and IT Staff who have the task of collecting and distributing data in effective and meaningful ways.

NTEN 100

NTEN Data Metrics Sample 100

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Donor retention is how many donors continue to support your organization year over year. Developing a digital donor acquisition strategy takes a similar approach to direct mail.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

FEBRUARY 1, 2023

25+ Fundraising Apps for Your Nonprofit to Consider Fundraising apps can be powerful tools for raising more for your mission, but each one is different and will provide different benefits to your organization. It helps your organization work smarter rather than harder. Let’s explore both kinds of apps in the next section.

Org 80

Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives.

Benchmark 96

Benchmark Social Media Measure Results 96

Connection Cafe

OCTOBER 24, 2011

This post is the sixth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. Google that you can add to your site to give you information about how. Author: Alissa Ruehl.

Analytics 31

Analytics Google Search Analysis 31

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Organizations sent an average of five emails around Giving Tuesday 2020 as well as in 2019, with email volume declining by 10%. .

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#. Data Analysis.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

This is a design aspect called “ Transformative Capacity Building ,” where a cohort of peer organizations come together to practice a skill and get better results. Put it on a social site so all members of your team can add and access (a google document works great for this).

Reflection 119

Reflection Practice Results Storytelling 119

Qgiv

JUNE 10, 2022

Hosting fundraising events, whether online or in person, can yield great rewards for nonprofit organizations. Types of advertising can include a combination of any of the following: Social media marketing and news feed ads Search engine marketing ads (Google, Bing, Yahoo, etc.) Types of Online Fundraising Events. Donation page or form.

Digital 52

Digital Marketing Online Fundraising 52

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Google Analytics – [link]. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Velocity and fluence and it's darn hard to track those. Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

What is needed for nonprofit organizations to make this shift? Dormant: At this stage, the organization does not know where to start. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2007

If you type in the word "Beth," my blog comes up as the first organic search engine results (unpaid search results). Based on an analysis of 6 months of google analytics data). So, I have some questions. If you were going to use a GoogleAdWords Campaign, how would you leverage this situation? any ideas?

Search 50

Search Results Organization Brain 50

Bloomerang

AUGUST 30, 2023

Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term. In this buyer’s guide, we’ll cover everything you need to find the right fundraising software for your organization’s needs. Customized donor reports.

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Software Guide Fundraising Platform 87

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Most mission-driven organizations with any online presence have relied on UA for years to inform digital strategies and provide evidence of impact.

Analytics 46

Analytics Google Organization Metrics 46

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? " The Google AdWords software will suggest keywords. Can you share some steps?

Adwords 69

Adwords Google Game Campaign 69

Nonprofits Source

AUGUST 18, 2023

A big part of that involves exploring the software systems available to such organizations. Reporting ⁠— Look for software that provides detailed insights into matching gift progress, trends, and other relevant metrics. We’ve done our research and heard what nonprofit professionals have to say about matching gift software.

Gift 52

Gift NPO Software Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. " Beth Dunn is using TwitterLocal with local artists -- a way to listen to a specific group of people who might be served by her organization's programs.

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day. to help build this system and has shared some analysis of these retweets. I'd use something like this to identify influencers in my network whose retweets had reach or velocity. Twitt(url)y.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The group identified a few organizations that are using it well, but would it great to have a deeper field understanding of where we are with this technique. A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you need sentiment analysis? Disaster work.

Social Media 100

Social Media Channel Data Media 100

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. Take Google's AdWords grant program for instance. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Google AdWords grant for driving web traffic.

Technology 52

Technology Adwords Analytics Analysis 52

Connection Cafe

JUNE 25, 2010

In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. And analyzing this data for meaningful takeaways is something many organizations haven’t even considered at this point.

ROI 51

ROI Social Media Measure Metrics 51

Bloomerang

OCTOBER 31, 2023

In today’s rapidly changing world, faith-based organizations face unique challenges in their efforts to connect with their communities and fulfill their missions. But what if there was an all-in-one solution designed specifically for faith-based organizations to streamline their operations and enhance their impact?

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Classes System Management Donor 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Thinking Strategically About Social Media.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Take Breaks.

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Social Media Media Tips Social 98