Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the the conversation is about the application deadline. ” 3.

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Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Those insights should drive messaging and campaigns.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2007

Twitter reflections and insights have been the air. Chris Brogan's post says, " Twitter has changed my life." " I might also say that Chris's life changing experience on Twitter has had a ripple effect on two young Cambodian college students, Leng Sopharath and Champerom. re just using Twitter to scrape data?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Twitter for me is mostly a listening tool. I do share URLs to my posts, but try to link to a conversation. Is Twitter A Traffic Tool, Not. This past month, for the first time, Twitter is now the #2 referral of visits to my blog, but only 1/3 of those referrals are from my own tweets. Maybe he'll get on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. It doesn't work that way."

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. Click to see the larger image. I'm going to call it AMORE.

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M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time.

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EveryAction

APRIL 6, 2017

I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below! You can build a vision of what the campaign and all of its elements will look like, establish metrics for success, and then execute it without having to manually send each email, post each tweet, etc.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. “see xx more posts by Twitter&# ) and I’m certain people don’t really click that link. Mari Smith also has a post here.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.”

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. There are specific metrics for specific platforms. The dashboard shows rough sentiment analysis, # of mentions and links. Getting Started: The Importance of Small Proof of Pilots With Measurement Component.

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Connection Cafe

JUNE 5, 2017

Just as we would struggle jumping into a conversation at a party without knowing what was already said, developing engaging campaign messages is difficult, if not impossible, without knowing how people are already talking about your issue(s). That is why social media content analysis is important to any campaign. Why does this matter?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Twitter As Charitable Gift Spreader.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The From Conversational Keynote To Conversational Workshop. I’ve using the technique to deliver conversational keynotes at conferences.

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Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. Even text can be measured with text analysis tools that can provide statistics on keywords and gauge sentiment. Why does data matter to nonprofit organizations and what data matters?

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Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Tip: You can also get Google Analytics for your Facebook Page!

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Amy Sample Ward

JUNE 6, 2011

Let’s start at the most fundamental place for this conversation. For this conversation, and those to have over the course of the next two days together at least, let’s work from the place that a movement is larger than coalitions. Look first at your organizational metrics. What is a movement? Or engagement?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. This requires engaging in a conversation.

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Qgiv

JUNE 10, 2022

This means companies can track their return on investment with an array of measurement tools and metrics available online, and ultimately improve their conversion rate and quality of leads over time. Social media Facebook, Instagram, Twitter, LinkedIn, and Pinterest all offer paid advertising space, and with over 3.6

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. On Twitter, a start up company got 100 great marketing ideas for free, women raised $6,000 in a day and a wooden toy maker in NH got a nationwide contract. I got to meet KDPaine at the eMetrics Summit!

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AccelEvents

JUNE 24, 2021

Whether you plan to hold a simple webinar or are thinking of something larger, like a multi-day conference, virtual events allow you to create content that leads to conversations and interactions between the brand and your target audience. . How many conversions come from email? Live text and video chat. What is the clickthrough rate?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Installing an app is a deeper commitment than passively Liking a Page, or joining conversation on a Facebook Page. All in all, Open Graph should help nonprofits become a larger part of the mass scale conversation taking place on Facebook every day. App users should be the organization’s most committed online supporters.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This idea came to me from Twitter. One thing I've come to appreciate Twitter is that it allows me read the thoughts, ideas, and musings of lots of smart people and thought leaders in many different disciplines. And, if nothing else, Twitter can be a terrific muse and stimulate creative thinking.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Usability is a Conversation. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

" And, of course, such metrics are useless. The discussion around trying to quantify it - can lead to productive conversation about why the technology is important to mission. If the conversations focuses on the results, not the measurement unit. s reports on Twitter. could actually. help win this thing.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Before I went on Twittered. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. What's the key metric? During the morning and early afternoon session, I felt that some tables were having difficult conversations. Tags as a metric. What's the outcome? How might you measure it?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Here’s my picks for SXSW Nonprofit Panels: A Conversation About Change Agents Through Social Media Social media is causing a revolution in how information is shared and communities are formed.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2013

During the conference, with the help of Twitter, a few of us from the nonprofit sector were able to find each other and have an impromptu lunch conversation about applying lean to the noprofit work. We need to understand that learning is the right unit of progress, not vanity metrics. Here’s the method.

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DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. Analyze key metrics in your database. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers. Phase 4: The Analysis Stage. However, post-campaign analysis is one of the most important steps in the entire process! Pledge signatures.

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Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. at 8:21 am What a great conversation; fun to have but for the fact that it misses the point. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about.

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Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. Job well done!

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. Job well done!

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Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. It’s not possible.

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Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. Job well done!

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

” It was always a terrific conversation starter with nonprofit techies because knowing the right tool for the job is important. As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. One place to look).

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