Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: .

Analytics 124

Analytics Strategy Fundraising Benchmark 124

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Stay tuned for Sharon’s analysis of the dialogue. Is technology tying your audience in knots?

Associations 221

Associations Leadership Question Wisconsin 221

CauseVox

MAY 9, 2023

and learns not only about the content of that data but also how the words and phrases in it have been structured. In order to leverage its power effectively, you’ll need to know how to use it to generate the content you want. Follow up with additional prompts to refine the content until you end up with exactly what you want.

Examples 83

Examples email Communication Language 83

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

sgEngage

NOVEMBER 19, 2023

Broadcasting the benefits of planned giving and tracking responses offers an effective way to narrow down which prospects are most likely to be appropriate for legacy giving. This allows your organization to generate detailed reports of the giving pipeline or track multiple beneficiaries and relationships for a planned gift.

Giving 52

Giving Blackbaud Gift Policy 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Enable Site Search. Don’t Ignore Commerce. Enable e-commerce.

Analytics 100

Analytics Google Digital Marketing 100

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. There are multiple facets to this process, which involves analysis, preparation, and research. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52

sgEngage

MAY 12, 2023

Look for virtual auction software with the following features: Item procurement tracking. As you begin the item procurement process, it’s vital that your team maintains an organized list that tracks each item’s status. Being able to accept, process, and track bids in real time is essential for success with any auction.

Virtual 69

Virtual Build Stream Software 69

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Should also note, re.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses. Performance.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Saleforce Nonprofit

JULY 22, 2021

How closely should they track those changes? How rigorous or complex should the analysis of impact data be? Every organization — no matter its content focus, maturity, audience, or resources — can improve how it builds and uses evidence through an impact management focus. As illustrated below, the process is never finished.

Impact 120

Impact Management Organization Evaluation 120

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Along the way, it’s key to track and analyze your campaign’s performance data. Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content.

Fund 52

Fund Donor Strategy Search 52

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Immediacy and response are key, even as short-form content proliferates. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. This kind of information can help organizations develop meaningful content.

FAQ 58

FAQ Organization Analytics Google 58

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi. Step 4: Define your benchmarks.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

You also need to think through your content and engagement strategy. Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Photo/video Views (optional if I’m testing as content strategy). New Fans (Likes).

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. The answer is here.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. For example, use Twitter lists to track alums and subscribe to their Facebook updates. Be sure to use compelling photos and other visuals.

Practice 107

Practice Tips Social Meme 107

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. That said - they are still useful as part of your metrics and tracking. For $9 a month, PostRank will measure how engaging your blog or web content is. Great question. Postrank Analytics. Greasemonkey Script.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. .  tags: webcontent content ). tags: blogging nptech ).

Digg 88

Digg ROI Twitter Slides 88

3rd Sector Labs

JUNE 30, 2014

A recent Third Sector Labs survey of fundraising advice showed us that 80% of expert advice focused on content, messaging and materials. Before the start of every event, we poll the attendees about their technology and data, and we’ve been accumulating and tracking the results. Next problem, the fundraising advice.

Attention 157

Attention Data Donor Retention 157

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Use an excel spreadsheet to look at events, fundraisers, programs, web site content, performances, and other activities to socialize. 5: Make sure your content has a social life. Connecting With Colleagues.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. In the preliminary analysis we are seeing some useful trends and some areas that will require more examination.

Benchmark 103

Benchmark Social Media Global Project 103

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Visitor recordings allow your organization to track real behavior on your site.

Org 82

Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Awareness 100

Awareness Tips Social Media RSS 100

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2008

Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics. You can do an analysis of your blog feed here. Here's a recent analysis of the "best" posts on my blog and I need to go figure out what the numbers mean. How are you using AideRss?

Tools 50

Tools Analysis ROI Benchmark 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

is a service for tracking popular URLs people are sharing on Twitter as a way to identify trends, topics, and new and interesting tools and services. to help build this system and has shared some analysis of these retweets. I'd use something like this to identify influencers in my network whose retweets had reach or velocity.

Comparison 50

Comparison Analysis Aggregator Twitter 50