NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Is the technology popular in the market? Outcomes matter.

Metrics 262

Metrics Nonprofit Profile Platform 262

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. having your marketing team launch a new campaign and explore a different communication channel). Understand donors’ giving behaviors. Monitor data and adjust your appeals. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

Donor 89

Donor Social Media Websites Content 89

Allegiance Group

FEBRUARY 27, 2024

Data Retention: Where GA3 would retain your data for 10 or more years, GA4 has a 14-month retention window — but only on certain types of data. When you understand how donors interact with your site, you can deliver an improved user experience, which will boost your conversion rates. You’ve Switched to GA4 — Now What?

Analytics 52

Analytics Google Fundraising Track 52

Neon CRM

NOVEMBER 29, 2023

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. But healthy donor retention numbers within Neon CRM users show that donors are more than happy to support organizations they’ve previously been involved with.

Lesson 52

Lesson North America New York Kentucky 52

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates?

America 105

America Digital Audience Channel 105

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

OCTOBER 21, 2021

The research firm’s analysis across thousands of nonprofit organizations revealed that an average upgrade capacity of $52 was possible for annual donors and a potential lift of $1,197 existed for major donors, simply due to under-asking. Through the power of data, your nonprofit can increase retention of donors and diversify the donor pool.

Data 69

Data Metrics Nonprofit Analysis 69

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Conducting a marketing opportunity analysis.

Mail 52

Mail Fundraising Nonprofit Channel 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. For example, eCardWidget’s guide to donor retention explains how trends in donor data can reveal which donors are at risk of lapsing. Segment your email lists.

Platform 52

Platform Donor Online Social Media 52

3rd Sector Labs

MAY 29, 2014

Over the past 10 years, the industry has been introduced to a lot of new technologies – dynamic website content management, CRMs, email marketing, multi-channel marketing, event management, social, etc. Response rates falling? Join our upcoming webinar: Donor Retention by the Numbers: Demystifying the Leaky Bucket.

Data 148

Data Technology Fundraising Database 148

3rd Sector Labs

MAY 14, 2014

And we wonder why retention rates are falling, and why donor acquisition efforts fail too often. This month, we are co-hosting an upcoming webinar with 2Dialog , a leading provider of multi-channel fundraising technology, including donor segmentation specialization. What do to? Your donor database is a gold mine. Learn more.

Analytics 170

Analytics Data Fundraising Database 170

Qgiv

JULY 28, 2021

And if your data shows that you have a following of highly engaged supporters on your social channels, you can focus on using mobile to secure additional gifts from your followers. Divide the number of unique visitors by your online donations to determine your conversion rate. How much work is ahead of me? About amplifi.

Mobile 52

Mobile Question Data Help 52

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

APRIL 1, 2020

Monitor your metrics – just as an organization has donor trend analysis in the past, there have always been events that cause big swings from year to year, whether it be an emergency for the international relief sector or an election for an advocacy organization.

Environment 46

Environment Teach Fundraising Lesson 46

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. .

Report 21

Report Strategy Giving Analysis 21

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Get Fully Funded

JULY 6, 2022

Thus, advertise your event ahead of time across your various marketing channels. For best results, couple your chosen idea with the following animal fundraising tips: Communicate across multiple channels. We’ve hinted at this above, but it’s important to state the importance of multi-channel communication outright.

Ideas 52

Ideas Organization Fundraising Classes 52

Connection Cafe

JUNE 30, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. Breakdown the Silos.

Integration 27

Integration Marketing Mail Channel 27

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Donor retention is the key to unlocking a successful fundraising strategy. A fundraising app that also prioritizes retention will go a long way in making it happen.

Org 83

Org Raise Tools Help 83

Connection Cafe

AUGUST 28, 2018

I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Which channels have the best response rate, gift frequency, average gift size, and retention rate?

Giving 21

Giving Analysis Gift Analytics 21

Connection Cafe

NOVEMBER 2, 2020

Recent data shows that total commitments and donor retention are both down in 2020. Conduct an impact analysis and use it! Kristine Miller, Program Manager at Gonzaga University, s hared her experience utilizing their fundraising software to develop a data-driven, multi-channel approach to fundraising.

Virtual 28

Virtual Blackbaud Award Wisconsin 28

sgEngage

APRIL 30, 2021

These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . Analysis of Blackbaud Raiser’s Edge NXT ® data from U.S. 66% retention rate for multi-year, online-only donors. ALL SIGNS POINT TO DONOR RETENTION.

Retention 94

Retention Trend Philanthropy Donor 94

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall. Get the report and read it. Their behaviors will likely change over time.

Attention 36

Attention Metrics Online Fundraising 36

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. It also involves careful analysis and upkeep of your donors’ data. This can occur through various channels such as social media, word of mouth, or advertising. Sound good?

Management 52

Management Donor Guide Retention 52

Connection Cafe

MAY 14, 2014

They realized they needed to find new ways to connect with prospective families and the internet is the most popular channel. This strengthened their bond with the school early in the process and resulted in higher conversion rates, and eventually higher retention rates.

Blackbaud 36

Blackbaud Application Database Demographics 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. He notes that they have a 80% retention rate with members and "you can't do that without listening."

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members.

ROI 91

ROI Examples Results Social Media 91

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) to the custom playlists created for us by Spotify (yep, they use data to figure out what similar songs you might like). Paid Advertising Metrics.

Analytics 98

Analytics Data Metrics Rate 98

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 87

Blackbaud Analytics Retention Channel 87

The Modern Nonprofit

JANUARY 16, 2024

They’re a social impact digital agency that leverages data and tech with a human approach, whether that’s data analysis, digital strategy, web development, or training. Their “Major Donor Experience”—a three-and-a-half day vision-casting weekend, boasts a 5:1 ROI and 74% conversion rate.

Platform 105

Platform Social Media NPO Grant 105

Connection Cafe

FEBRUARY 23, 2017

This was a 21% year-over-year increase and represents a continuing shift by donors to consumer-oriented engagement channels. Next, narrow your analysis down to your donation form to see how many people are visiting that specific page from a mobile device. Here’s a quick video to show you how. How are you responding?

Technique 55

Technique Donor Online Results 55

DNL OmniMedia

OCTOBER 5, 2020

Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Provide an in-app feedback channel. Before finalizing any new strategies and plans for your app, make sure you have an in-app feedback channel for users to report issues. Conduct beta testing.

Effective 52

Effective Marketing Press Review 52

Connection Cafe

JULY 6, 2017

The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 The data analysis reveals that online only donors tend to have higher household incomes than offline only donors. million donors. They Have Higher Incomes.

Offline 35

Offline Donor Online Retention 35