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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Visit mrbenchmarks.com now to explore all the charts, analysis, insights, and more! Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Sign up now!

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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. Give it a read here !

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

If your nonprofit doesn’t do this kind of record-keeping and analysis, the good news is that it is never too late to start! . Any number of excellent software solutions and nonprofit tools exist to help with this kind of analysis. The intention of this metric is to identify inefficiencies and wasteful spending.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. May not allow visibility into US ads.

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Insights to Future-Proof Your Fundraising [INFOGRAPHIC]

Classy

While Classy’s annual report always seeks to explore the latest in donor behavior and offer insights that help organizations grow and scale , this edition focused on the strategies that not only proved effective but served as a means of strategic safeguarding into the future. . Benchmark Your Fundraising Performance. .

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

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Don’t Wait: The Time to Plan for GA4 is Now

Forum One

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

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