Nonprofit Tech for Good

SEPTEMBER 17, 2023

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! You can use that benchmark to determine how well your ad copy is performing.

Google 288

Google Evaluation Grant Campaign 288

Nonprofit Tech for Good

MAY 5, 2022

Your board may well be aware of metrics surrounding the cost to raise a dollar and be keen to understand what that number is for your nonprofit. Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. Why Reporting Matters to Board Members.

ROI 347

ROI Demonstration Metrics Analysis 347

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. Website visitors (what did traffic look like on a monthly or quarterly basis?).

Metrics 74

Metrics Digital Strategy Rate 74

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . But the question those metrics beg is how the increase in volume is impacting email performance. The total number of email recipients was up 72%. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Whole Whale

APRIL 5, 2024

Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. May not allow visibility into US ads.

Library 104

Library Influence Demographics Nonprofit 104

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. per dollar in online revenue.

Benchmark 62

Benchmark Digital Trend Report 62

Classy

JUNE 30, 2021

While Classy’s annual report always seeks to explore the latest in donor behavior and offer insights that help organizations grow and scale , this edition focused on the strategies that not only proved effective but served as a means of strategic safeguarding into the future. . Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns.

Channel 224

Channel Work Fundraising Movie 224

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Are there 2020 trends that we will continue to see in 2022?

Online 93

Online Fundraising Benchmark Adwords 93

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). Free webinars are being offered to share the report.

Benchmark 120

Benchmark Video Practice Measure 120

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. What is email deliverability?

Metrics 49

Metrics Spam Fundraising Rate 49

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 72

Time Metrics Analytics Adopt 72

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

NTEN

APRIL 21, 2013

Download the complete report here. With NTEN’s strategic outcomes in mind, this report examines: technology staffing levels, technology budgets, overall organizational approach to technology decisions, as well as technology oversight and management practices. Download the complete report for free here.

Report 64

Report Technology Benchmark NTEN 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. on iPhone, 9.6% on desktop, and 2.8%

Rate 122

Rate email Open Change 122

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 234

Facebook Raise Fundraising Audience 234

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email. The reason?

Spam 147

Spam email Studies Nonprofit 147

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. But what do we actually do with our data once we pull that report? Want more on using metrics to create an action plan? Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

sgEngage

JULY 20, 2021

That survey established a critical baseline that we can use to benchmark our progress in the future. These will be critical metrics for us to gauge our performance. These metrics, that include D&I data, help investors evaluate companies based upon criteria broader than just mere numbers.

Government 96

Government Social Blackbaud Companies 96

NTEN

JULY 3, 2012

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.] incidentally, the mode was also 1.0 -- the most frequently reported number).

Benchmark 85

Benchmark Technology Nonprofit Survey 85

sgEngage

AUGUST 3, 2021

We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. This was the only group that had an increase for all metrics from the 2019 report.

Disaster 93

Disaster Social North America Companies 93

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Candid

FEBRUARY 9, 2023

And last year the AFL-CIO reported CEO-to-median-worker pay ratios ranged from 6:1 to over 6,000:1 for the largest, publicly traded companies (i.e., The Council on Foundations ’ annual survey and report on staff salaries and benefits at U.S. The median for all reported CEO salaries in 2022 was $200,000. How do U.S.

Ratio 105

Ratio Survey Sample Report 105

Connection Cafe

OCTOBER 23, 2015

All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. billion dollars raised, it’s the biggest, baddest benchmark out there. What makes this one so special? In a word – size. So what did we learn this year?

Benchmark 20

Benchmark Report Online Hints 20

Whole Whale

NOVEMBER 10, 2021

Of that time, roughly 88% of is spent on apps according to eMarketer reports. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). According to a 2017 report by App Annie, we use an average of 9 apps each day and 30 per month. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

Eric Jacobsen Blog

FEBRUARY 5, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. When we're in a book club, we get that social validation. Whew, I thought I was alone, but I'm not" is comforting.

Skills 94

Skills Learning Knowledge Leadership 94

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To say this is a highly anticipated, monumental report would be an understatement. The annual report informs how organizations measure impact relative to their peers.

Rate 139

Rate San Diego Open Benchmark 139

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Connection Cafe

JANUARY 11, 2016

The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The Report dedicates an entire section to housefile size and effectiveness this year. Housefile size.

Benchmark 20

Benchmark Report Online Guidelines 20

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Some (including our friends at EveryAction and ActionKit) are using the data about when, where, and how the tracking pixel has been downloaded to separate out different types of opens, so you can see two metrics for “human open rate” and “combined open rate.”

Mail 107

Mail Spam Rate email 107