Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
The importance of a cost-benefit analysis for your fundraising strategies. James Greenfield is the guru of fundraising cost-benefit analysis. Awareness raising” meets folks at the very beginning of the development/marketing pipeline. Since events are targeted and costly, they’re a poor choice for raising awareness.
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