article thumbnail

Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event

Bloomerang

The importance of a cost-benefit analysis for your fundraising strategies. James Greenfield is the guru of fundraising cost-benefit analysis. Awareness raising” meets folks at the very beginning of the development/marketing pipeline. Since events are targeted and costly, they’re a poor choice for raising awareness.

Analysis 135
article thumbnail

Start-up Marketing: How To Do It Right

Byte Technology

This was not a completely clean slate, but they had no online history (footprint) or presence. Jackie Tewes, the owner of Flourish Medical + Wellness, requested a Byte Marketing Analysis. The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish.

Marketing 243
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Images of the association’s founders, history, and current activities are displayed throughout the facility, and spaces were created to accommodate a variety of work styles. If you track current events, Sharon advised, you are aware of the erosion of public confidence across a spectrum of institutions.

article thumbnail

Turning Nonprofit Data into Decisions

Qgiv

Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Effective research and data collection will highlight a donors’ giving history, affinity to give, and capacity. The idea of data analysis is to work smarter, not harder.

Data 69
article thumbnail

Empowering Young Voices Globally in the Fight for Climate Justice

Saleforce Nonprofit

Salesforce has a proud history of supporting the communities in which we live and work — and Davos, by extension of our commitment to the WEF, has become one of these communities. STEM Classes Leading to Tangible Action. Davos Codes gives young students a platform to campaign for a more sustainable future.

Voice 98
article thumbnail

Beyond the Newest Philanthropy Buzzword: Knowledge Work Is Core to Equitable Change

sgEngage

Knowledge insights, grants and learning, information systems, data discovery, or relational analysis are just some of the terms showing up alongside the more familiar phrases of research and development and data analysis. A History of Knowledge Work in Philanthropy Knowledge building and philanthropy have a long past.

article thumbnail

What is Planned Giving?

sgEngage

Giving USA found that 78% of an organization’s donors who made a planned gift had a history of making donations within the past 20 years. Once there is enough awareness of the program, launch a planned giving committee to review planned giving processes and fundraising policies.

Giving 52