sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. Impactful multi-channel marketing. Standardize data formats to ensure consistency.

Integration 76

Integration Data Nonprofit Platform 76

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? 3) Tracking the Donor Journey or Donor Funnel. Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel?

Metrics 261

Metrics Nonprofit Profile Platform 261

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Note: This is an excerpt from our free e-book, The Noble Arsonist. Survey Your Tribe.

Analysis 105

Analysis Audience Test China 105

Amy Sample Ward

FEBRUARY 23, 2012

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Monitor multiple channels at once. Track your organization and your cause. Supports tracking and segmenting. Google Analytics.

Social Media 249

Social Media Management Media Social 249

Connection Cafe

OCTOBER 30, 2017

33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ). Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates.

Analytics 39

Analytics Volunteer Donor Google 39

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Volunteer Hub

FEBRUARY 17, 2023

Recruit Volunteers to Help Social media has many moving parts including strategy, content creation, community engagement, and analysis. Repurposing your content is a great way to create “new” engaging assets that you can share on your social media channels to reach volunteer prospects, while saving time.

Social Media 91

Social Media Volunteer Media Social 91

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. But we have SO MUCH information in our CRM or database that it’s easy to become stuck in analysis paralysis when it comes to using data for donor acquisition.

Donor 82

Donor Social Media Websites Content 82

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. You can reimagine old footage or images by giving them new life on your social media channels. Your email communications are another simple way to personalize content.

Impact 77

Impact Channel Audience Content 77

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

3rd Sector Labs

AUGUST 15, 2014

Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. You can use data to learn which fundraising channels are most effective and how your donors respond to each channel. Does your donor database keep track of this type of data?

Digital 138

Digital Data Marketing Org 138

Qgiv

JULY 28, 2021

And if your data shows that you have a following of highly engaged supporters on your social channels, you can focus on using mobile to secure additional gifts from your followers. Then, try something new (like A/B testing), track your results, and learn what you can do to improve! Is my donation page effective for mobile users?

Mobile 52

Mobile Question Data Help 52

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. As a refresher, omnichannel marketing is about approaching the digital experience through your audience’s eyes and developing a seamless, integrated, and consistent user experience across all channels.

Marketing 47

Marketing Impact Create Tips 47

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. Channel preference (social media vs. email). Gather past content from a specified time period and channel. Some common metrics to track are website page views, email click-through rates, and social media engagement. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

The Science Behind Engaging your Supporters

JUNE 6, 2019

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Donor asks will become more targeted and fundraisers will have better guidance in when to ask and in what channel to ask first. DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors.

Washington 101

Washington Analytics Boston Companies 101

Bloomerang

FEBRUARY 1, 2023

The task manager allows you to assign, manage, and track the progress of action items. The member directory helps you keep track of every board, committee, and staff member so that you can nurture relationships. Plus, their app makes it easy to track your funding, whether incoming or outgoing, from anywhere.

Org 80

Org Raise Tools Help 80

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Focus on optimizing donation channels for mobile. Google Analytics is a must-use tool to help understand your campaign performance.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. AI tools are able to take an omnichannel approach to donor analysis. For example, a donor management system’s basic automation tools might help a nonprofit automate its donation tracking.

Technology 52

Technology Marketing Change Nonprofit 52

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Maintenance of Communication and Collaboration Channels. Data Analytics. Data Analytics Software. Automation.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. This can be difficult to track and manage without full customer service, sales, or marketing teams at your fingertips. Data-Driven Lead Tracking.

Guide 93

Guide Virtual Registration Platform 93

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) Data analytics for nonprofits is just as valuable … and even more crucial. Fundraising Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Greater Giving

FEBRUARY 25, 2021

While all these types of video messages are different in their purpose, they share similarities in their production, dissemination, and the ways you track their success. When it is ready to post share it on your website and across all your social media platforms and video channels.

Video 87

Video Nonprofit Images Awareness 87

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website. Do they have a unified visual voice and brand?

Websites 58

Websites Strategy Change Management Digital 58

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization.

Websites 61

Websites Change Management Digital Government 61

Connection Cafe

NOVEMBER 2, 2015

While it is extremely important to have your cross-channel content locked down, remember that you must be able to look back and tell your own story once the campaign comes to an end. Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed? Reporting and KPIs.

Report 20

Report Channel Analytics Track 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. Respond here.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Questions that encourage people to share wisdom about their social media strategy or tools: Anyone Using Flowtown to track social behavior of people on their email lists ?

Social Media 99

Social Media Strategy Media Social 99

NTEN

NOVEMBER 2, 2009

My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Google Analytics provides website tracking quite easily, but spending the time to setup e-commerce functionality for your donation processing allows real ROI calculations to emerge. Mailchimp for discounted email marketing.

Technology 52

Technology Adwords Analytics Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Velocity and fluence and it's darn hard to track those. I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. The holy grail metrics is missing? Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Analytics has been a recurring theme this year. Avoid being caught in simply a descriptive analysis, which describes current participant patterns.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

We view our social media channels as a fun on ramp to our ladder of engagement. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Source: grist.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook.

Practice 107

Practice Tips Social Meme 107

Connection Cafe

JUNE 25, 2010

Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic. Be realistic in what you want to track - don’t get lost in the data! Have you ever found yourself overwhelmed in Google Analytics? Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. Seeing the Forest Through The Trees: Pattern analysis and synthesis of findings. How do we keep track of what happens after someone responds?

Literacy 75

Literacy Skills San Francisco Adwords 75