Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2008

It's about why a blog behind the firewall makes sense -- part ROI business case, part introductory training. Certainly the time suck and drain of too much email can be a lever for change to adopt alternatives, such as an internal blog or intrablog. He kindly gave me permission to share it with all of you.

ROI 50

ROI Wikispaces Comparison Blogger 50

Nonprofit Tech for Good

MAY 31, 2020

As a result, the nonprofits we serve were running remotely and ready to meet the challenges they faced. How can you get an ROI in the digital literacy skills we are all developing?”. Fundraising event alternatives. DonorPerfect has the best support in the industry. The transition was seamless. Crowdfunding campaign.

Survey 337

Survey Virtual Nonprofit Sponsor 337

NonProfit Hub

APRIL 17, 2024

Accessible content , with alternative text for images, captions for videos and audio elements, sufficient color contrast , and other usability must-haves. Google Ads are the paid advertisements that appear at the top of Google search results. Options to read your content in different languages depending on your audience’s needs.

Practice 36

Practice Organization Nonprofit Content 36

CauseVox

JUNE 9, 2021

In fact, 1 in 4 solicitation emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit. “1 1 in 4 emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit…” tweet this. What will not have a good ROI?

Ideas 98

Ideas Online Fundraising Charity 98

Connection Cafe

MAY 24, 2013

Return on Investment (ROI) remains a standard measure of IT projects: How will your project impact revenue over time, and how much will it cost? Alternatively, reducing risk exposure, enhancing brand equity, or motivating and retaining staff can be “make or break” considerations for key internal stakeholders.

Project 36

Project Business Build ROI 36

Nonprofit Tech for Good

DECEMBER 19, 2022

As a sector, we’ve been addicted to the buzz about social media – and social media itself – for nearly 20 years, but if we take a step back and take a critical look at the big picture of social media, many nonprofits will discover that their return on investment (ROI) from using social media is minimal.

Trend 305

Trend Digital Marketing Fundraising 305

Connection Cafe

MARCH 20, 2018

Alternately, what could your top marketer tell you about the hospital’s foundation? It may surprise many marketers to learn that in the typical hospital, the product/service that enjoys the largest return on investment (ROI) is the foundation. On average, every dollar invested in fund development results in a return of $3.

Collaboration 27

Collaboration Develop Marketing ROI 27

Bloomerang

NOVEMBER 10, 2023

However, they generally don’t allow for the same level of personal interaction as the in-person alternative. Review major gift results Assess your major giving program results to determine how well the program works and identify opportunities for improvement.

Gift 103

Gift Raise Guide Relationship 103

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. It’s made me a much more hopeful, optimistic, happy, and ironically better-informed individual which ultimately results in more patience and kindness in my social media work.

Social Media 231

Social Media Media Management Social 231

Givinga

FEBRUARY 19, 2019

Alternatives to traditional software options, including modern platforms built for SMBs and how their costs differ. How do you track impact and business results? At first, creating an effective giving program can seem overwhelming, as can designing programs to get results Can you connect your donations to increased sales?

Software 45

Software Giving Charity Poll 45

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. To do this, though, it's necessary to relinquish control over every last detail and be willing to compromise where there are viable alternatives.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". Mentions an alternative tool to Feedburner - Pheedo. Simplified ROI Process: It sort reads like logic model to me. Simplified ROI Process: It sort reads like logic model to me.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

JULY 10, 2013

Alternately, you can adjust the question while you gather the right information. For instance, I assume that the lowest performing segment in my direct marketing campaign is my area of greatest opportunity, so I focus on how to maximize the results from this segment. Don’t: Stop.

Data 39

Data Analytics Exercise Model 39

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue.     Alternative is:  simple tool that is made too complex because it is doing too many things.  Outcome:    Every page has ROI. 

Marketing 50

Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

According to TechCrunch , Bloglines experienced a major outage, leaving many who use bloglines taking a serious look at alternative RSS readers and exporting and backing up our OPML files. The presentation describes the benefits of using Digg and shares some before/after results. Are you spending too much of your day in your email?

Nptech 50

Nptech Slides Summary Tag 50

Care2

JUNE 21, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Have you successfully recruited Baby Boomers online for your nonprofit organization?

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

DECEMBER 4, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 2 :: Experiment with Social Media Dashboards. Thus, please be careful when using any tool that automates posts from one social network to another.

Social Media 255

Social Media Social Chapter Media 255

Bloomerang

JANUARY 11, 2024

What can I do to make the ROI better? Even though donor attrition has been abysmal for over a decade, too few nonprofits are engaging in the best practices proven to improve results. This isn’t sustainable, of course, but I don’t want to dial back on our acquisition efforts. If you ask well, you may get one gift.

Donor 94

Donor Time Tips Retention 94

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Have you successfully recruited Baby Boomers online for your nonprofit organization?

Demographics 34

Demographics Social Media Advocacy Online 34

See3

AUGUST 23, 2007

Some people see these sites today and do not know they resulted from mining. As an Environmental Practioner, I strongly support Alternative III, as outlined in the EIS as the preferable approach. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

West Virginia 49

West Virginia Utah Stream Industry 49

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button.

Social Media 244

Social Media Social Chapter Media 244

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 2 :: Experiment with Social Media Dashboards. Thus, please be careful when using any tool that automates posts from one social network to another.

Social Media 206

Social Media Social Chapter Media 206

Nonprofits Source

JULY 1, 2018

It’s also hard to justify the amount of work required for little to zero ROI. Instead, they suggest focusing on a customer-centric experience will generate a better long-term opportunity and ROI. As a result, both of our Twitter pages have seen increased metrics across the board: Keep doing this until you start to see traction.

Online 84

Online Tips Organization Fundraising 84

sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them. Alternatively, you might’ve picked countless keywords with low search volume.

Grant 72

Grant Google Guide Management 72

Nonprofit Tech for Good

DECEMBER 9, 2022

Fundraise more efficiently: A well-planned and executed peer-to-peer campaign can generate an incredible return on investment (ROI) and, as a cherry on top, demand less of your staff’s time to do so. As a result, the donor receives an immediate tax deduction for the entire amount and can recommend grants and add to the fund over time.

Fund 314

Fund Pledge Nonprofit Gift 314

DNL OmniMedia

FEBRUARY 9, 2022

With a focus on both the immediate importance of your nonprofit’s tech and its long-term ROI for your mission, we’ll optimize your toolkit to support your goals. GivingMail stands out as a nonprofit consulting firm by offering an affordable and efficient alternative to handling your direct mail needs in-house. Why They Stand Out.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Nonprofits Source

MARCH 21, 2018

Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Whether you need help planning a social media strategy, conducting a social media audit, or drafting reports to prove results to leadership, we’ve got you covered. The Result?

Social Media 109

Social Media Resource Marketing Media 109

Nonprofits Source

MARCH 11, 2017

In this case, Wheels For Wishes would want their site to appear on the first page of search results for these terms. Thus, you can justify spending $500-$1,000 per month on paid advertising when the marketing ROI is high. This data is pulled directly from Google Adwords, so the estimations are based on actual search results.

Content 112

Content Donation Marketing Online 112

Connection Cafe

APRIL 13, 2018

Before you embark on a multichannel campaign, it’s important to evaluate the state of your constituent contact information as you may need to deploy strategies to improve the hygiene of your file or append email information in order to maximize your results. Tip 3: Change up your communication to improve results.

Education 23

Education Fundraising Mail Offline 23

.orgSource

JUNE 19, 2023

Influencer marketing campaigns generate 11x the ROI of traditional advertising campaigns. Compare those results to anecdotal evidence. Make room for creativity and alternate approaches that fit your mutual agendas. Then fine tune based on the results. Oberlo, “The Ultimate Guide to Influencer Marketing.”)

Influence 221

Influence Giving Gartner Analytics 221

Bloomerang

SEPTEMBER 24, 2021

You know, the end result looks really wonderful, there’s a big media blitz, social media posts, you know, everyone’s celebrating, but it doesn’t mean that there weren’t thorns along the way, difficulties along the way, or a lot of lessons learned. We’d love to be involved.” Of course, is it ethical?

Community 82

Community Video Slides Survey 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

So each time we complete a major effort on these social media venues, we measure our results and report back on our progress. I routinely bookmark and comment on environmental news, green blogs, and stories about sustainability and alternative energy technology. The case I???m Stop: Hammer-Time! StumbleUpon.

Social Media 62

Social Media Green Digg Stumbleupon 62